Here's how you can effectively conduct post-mortem analyses of SEO failures.

To effectively conduct post-mortem analyses of SEO failures: Gather Data: Collect all relevant data from tools like Google Analytics, Google Search Console, and your SEO platform. Identify Issues: Pinpoint the specific aspects of your SEO strategy that failed, such as keyword targeting, technical SEO, or content quality. Analyze Performance: Compare performance metrics before and after the implementation of the SEO strategy to identify trends and anomalies. Root Cause Analysis: Use techniques like the 5 Whys or Fishbone Diagram to determine the underlying causes of the failure. Consult Stakeholders: Engage with team members and stakeholders to gain insights and perspectives on what went wrong.

Set clear goals for the analysis. Do you want to identify technical SEO issues, analyze content performance or understand backlink profile weaknesses? Compile data from SEO tools like SEMrush, Ahrefs or Google Search Console. Look at keyword rankings, organic traffic trends, crawl errors & backlinks. Analyze website traffic data from Google Analytics or similar tools. See which content pages performed well or poorly in terms of organic traffic & conversions. Look at bounce rates, time on page & user engagement metrics to understand user behavior on your website. Look for patterns & correlations between data points from different sources. This will help pinpoint the root causes of the SEO failures.

Take time to reassess SEO goals and KPIs. Are they realistic and aligned with business objectives? Reflect on past performance to set achievable targets and fine-tune your strategy for better alignment with overall business goals.

That's what I would do: 1. Gather Your Team: Include all relevant stakeholders. 2. Set Objectives: Outline your SEO goals. 3. Brainstorm Failures: Identify potential points of failure. 4. Categorize Failures: Group by type (technical, content, off-page, external). 5. Analyze Impact: Assess the impact and likelihood of each failure. 6. Identify Warning Signs: Determine indicators for potential issues. 7. Develop Mitigation Strategies: Create plans to prevent each failure. 8. Assign Responsibilities: Allocate tasks for monitoring and mitigation. 9. Create a Monitoring Plan: Use tools to track SEO performance.