What are some tools and tips for finding and analyzing relevant keywords and hashtags?

Keywords are used in Search Engine Optimization (SEO) while hashtags are used predominately on social media, especially Instagram and X (former Twitter). Usually, social media platforms feature specific sections for trending hashtags.

Start by using LinkedIn's powerful search bar. Enter industry-specific terms and analyze the autocomplete recommendations that appear. These suggested searches spotlight current, in-demand keywords. Also, routinely monitor LinkedIn's trending topics section. Identify relevant hashtags within your sector that are part of larger discussions. Strategically incorporate these into your posts to increase visibility. Look beyond LinkedIn as well. Robust keyword research tools like SEMrush, Ahrefs and Google Keyword Planner reveal high-potential keywords based on search volume and competition levels.

Keywords are terms people search for in search engines to find content, while hashtags are used on social media to categorize content and make it discoverable. Think of keywords as SEO for your website and hashtags as SEO for your social media posts. 📚 vs. 📲

People increasingly use social media to look for what they are interested in. That's why native platforms can be a place to perform keyword research. 1. Think of keywords related to your organisation or topic of your interest. 2. Type your keywords on a given platform and compare them against those users who use them. 3. Perform your search separately for each platform, as each has unique user behaviour. 4. Pay attention to any other keywords and phrases used by users in the content that you found. 5. Some platforms will also show what others have searched for relating to your search term, including phrases or questions using that keyword. You may wish to dive into them as well. 6. Always think of users' perspectives.

This is a great use case for Social Listening. More and more people are starting to use social media for topical search purposes. By building out an appropriately refined boolean, you can easily pull together keywords and commonly used hashtags that are relevant to your cause. One thing to keep in mind- some company use their trademarks in their hashtags, so it's a great idea to run any that do not seem generic through the appropriate channels to ensure you aren't inadvertently infringing on someone else's IP.

Use tools like Google Keyword Planner and SEMrush for keywords, and tools like Hashtagify and RiteTag for hashtags. Research what’s trending in your industry and pay attention to what your audience is using. Keeping an eye on competitors can also give you great insights.

To explore relevant keywords, you can use Google Keyword Planner, Ahrefs, and SEMRush. Analyze their search volume to see their demand and their CPC to evaluate their competition. Regarding hashtags, there are multiple tools such as Hootsuite, Ahrefs, and Keyword Tool.

1. Performance Metrics: Monitor the performance of your content using analytics tools. Identify which keywords and hashtags result in higher engagement, reach, and conversions. 2. Trending Topics: Keep an eye on trending topics and adjust your keyword and hashtag strategy to align with current discussions and interests. 3. Audience Insights: Understand your target audience's preferences and behavior. Analyze which keywords and hashtags resonate most with them.

Track performance with tools like Google Analytics for keywords and Sprout Social for hashtags. Look at metrics like search volume, engagement rates, and click-through rates. Analyze which keywords and hashtags drive the most traffic and interaction, and adjust your strategy based on these insights.

Regarding hashtags, my best performing posts usually include up to 10 hashtags. However, algorithms often change. Before, 30 hashtags were performing better. Hence, you should always experiment.

1. Incorporate in Captions: Naturally, integrate keywords into your captions to optimize content for search functionality. 2. Strategic Hashtag Placement: Place hashtags strategically within your posts, enhancing discoverability without overwhelming your audience. 3. Consistency: Maintain consistency in using chosen keywords and hashtags across related posts, establishing a cohesive online presence.

To stay on top of your game with keywords and hashtags, make sure to always run A/B tests about: - different length of the keywords/hashtags - analyze their performance on your profile - analyze their performance through tools - different number of keywords/hashtags.