Press page

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[Latest press release here]

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Press coverage

January 26, 2022

Lego to remove gender bias from its toys after enlightening child survey

December 17, 2021

Research shows TV toy advertisers moving away from stereotypes

November 22, 2021

TV toy advertisers moving away from stereotypes

December 23, 2021

Toy story

November 3, 2021

The Push to End Gendered Toy Marketing

November 22, 2021

The push to get rid of gender-targeted marketing in toys

March 31, 2021

Parents express concern about ‘abominable’ message behind FailFix makeover dolls

March 15, 2021

‘Lock up your daughters’ T-shirts slammed for teaching boys to be ‘scary predators’

March 3, 2021

From Potato Head to gender neutral dolls: the unstoppable rise of woke toys

December 15, 2020

Gender stereotyping is harming young people’s mental health, finds UK report

December 6, 2020

Pink and blue toys colour future of our children, study warns

November 19, 2020

Girlguiding: Toys just for boys does not play well with modern girls

September 30, 2020

Consumers Don’t See Gender as Binary, so Why Are Toys Still Pink and Blue?

March 23, 2020

34 Best Gifts for 2-Year-Olds, According to Experts

February 27, 2020

27 Best Gifts for 1-Year-Olds, According to Experts

January 13, 2020

Top 100 Changemakers 2020: Campaigners

December 20, 2019

Lego slammed for suggesting girls don’t belong in science lab

December 9, 2019

A guide to promoting gender equality

November 18, 2019

Putting neutral into gear: What’s the toy industry doing for gender inclusivity?

September 25, 2019

Barbie manufacturer Mattel unveils ‘gender inclusive’ toy line that is ‘free of labels’

September 25, 2019

Mattel just released its first line of ‘gender-inclusive’ dolls to allow kids ‘to express themselves freely’

September 25, 2019

Mattel says its new line of gender-neutral dolls is “free of labels”

June 13, 2019

‘Highly concerning’: picture books bias worsens as female characters stay silent

May 13, 2019

Barbies and princesses: The game-changer in gender-stereotyped toys

Case Study – Let Toys Be Toys

December 23, 2018

Online toys let boys be boys and girls be drudges

December 19, 2018

Children’s toys: The backlash against pink and blue branding

December 17, 2018

Let Toys Be Toys and Fawcett Society are combating gender stereotyping in toys this Christmas

November 8, 2018

Whirligig Toys handed Let Toys Be Toys Good Practice Award of 2018

December 6, 2017

Majority of Christmas toy catalogues play to gender stereotypes, study finds

October 24, 2017

Let Toys Be Toys: Increased targeting has led to a lazy, stereotype-driven approach

December 22, 2016

Parents are leading the fight against sexism in the toy industry

December 17, 2015

250 children’s toy adverts on British TV analysed – it’s worse than we thought

December 17, 2015

Most toy adverts are ‘sexist’ and show ‘narrow and limiting’ gender stereotypes, study warns

December 17, 2015

Let Toys Be Toys sets its sights on advertisers in a bid to stop gender stereotyping

December 4, 2015

Toy sellers step gingerly into debate over gender-specific labeling

December 17, 2015

Let Toys Be Toys sets its sights on advertisers in a bid to stop gender stereotyping

April 7, 2015

Meet The Parents Fighting For A Gender-Neutral Toy Industry

March 7, 2014

Parents push to end gender division of boys’ and girls’ books

November 27, 2013

Dear Santa, My Daughter Is Drowning In Pink

October 24, 2013

Brighton’s Whirligig to get Let Toys Be Toys ‘Toymark’

September 5, 2013

Toys R Us pledges to stop marketing toys exclusively for boys or girls

December 12, 2017

Goodbye, pink and blue: How to shop for gender-inclusive toys

Press Releases

12th Feb 2020 – [Title] – press release
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