Blog
2nd November 2023
After a decade of letting toys be toys, why is Tesco suddenly selling gender stereotypes again?
11th December 2023
Soft toys, dolls and figures are wonderful for stoking the imagination, exploring caring themes, and make lovely play companions. With prices starting at £2.75, there’s something […]
27th November 2023
If you’re looking for a musical gift, check out our brand new gift guide with some fabulous musical themed toys and books for children. With prices […]
11th November 2023
Shopping ethically and without stereotypes needn’t break the bank. Here are some of our top picks for toys and games under a tenner.
10th November 2023
Want to keep kids active even during the winter? Here are some of our top picks for getting kids moving both indoors and out at […]
10th November 2023
Check out this great range of dinosaur and prehistoric themed books and toys, with items suitable for babies, older kids and all those in-between. With prices […]
8th November 2023
Want to inspire or develop a love of making and building? Check out these building & construction themed toys and books, with prices starting at £3.99 […]
5th November 2023
Whether it’s imaginative play on a food theme or recipes and activities to cook up with the kids, we’ve chosen a selection of toys, books […]
5th November 2023
If you’re looking for an arts and crafts gift, check out our inclusive gift guide for making and doing present ideas for children. With prices starting […]
2nd October 2023
Check out this great range of space themed books and toys, with items suitable for babies, older kids and all those in-between. Updated for 2023 but […]
10th September 2023
As well as being fun, STEM (Science, Technology, Engineering and Maths) toys and books are a great way to build skills such as problem solving, spatial […]
19th August 2023
Do you have a budding football fan in your midst? Here is a selection of toys, books and games to help further the football fun!
4th August 2023
Let Toys Be Toys campaigner Megan Perryman goes to see the box-office smash and finds much to enjoy – and plenty to talk about
10th February 2023
Children’s media consultant and Let Toys Be Toys campaigner Olivia Dickinson finds out how and why cartoon characters are ‘coded female’.
31st December 2021
It’s once again time to look back on some of the most startling and ridiculous examples of gendered marketing to make their way into our inbox […]
16th December 2021
New research from Let Toys Be Toys shows real progress since 2015, with more ads featuring both boys and girls, and fewer categories where either boys […]
15th December 2021
We’re calling on toy advertisers to market toys in a more inclusive way.
1st December 2021
Teacher and Let Toys Be Toys campaigner Megan Perryman shares how her school took on stereotypes through a whole-school gender equality week.
31st December 2020
In a year no-one is likely to forget, however much we might wish to, our annual round-up of sexist silliness may not seem the highest priority. […]
22nd December 2020
Aside from the momentous events that have overtaken the world, things have been busy this year in the Let Toys Be Toys universe as we’ve tried […]
1st November 2020
When LTBT campaigner Megan Perryman decided to retrain as a teacher, she was struck by the lack of a coherent approach to gender stereotyping in the […]
1st November 2020
Challenging stereotypes in the classroom has social and educational benefits for boys and girls, but a survey by the Let Toys Be Toys campaign reveals that […]
16th October 2020
Campaigner Jess Day looks at how ‘boy’ and ‘girl’ toy marketing connects with the inequalities men and women face in adult life. The UK gender pay […]
31st December 2019
We started our Silliness Awards way back in 2013 when the Let Toys Be Toys campaign was barely a year old. It’s become an (almost) annual […]
16th October 2019
The National Literacy Trust has teamed up with Let Toys Be Toys and created a poster for teachers with top tips to challenge gender stereotyping through […]
25th September 2019
Toy giant Mattel is launching a new range of dolls designed and marketed to appeal to boys and girls alike. Let Toys Be Toys campaigner Megan […]
22nd September 2019
We’re calling on toy manufacturers to market toys in a more inclusive way. Here’s what we’d love to see:
5th June 2019
There are a great many ways in which toys have an impact on the environment, but could the end of gender-stereotyped toy marketing be a helpful […]
1st June 2019
Marketing students from across Europe and beyond pitched creative ideas and proposals for a campaign to challenge gender stereotypes in the toy industry, as Let Toys […]
3rd May 2019
We’re delighted to be taking part in the Commission on Gender Stereotypes in Early Childhood, launched this week by gender equality campaigning charity The Fawcett Society. […]