Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →2024 Summer Olympics could be the most watched televised event in eight years
Article |
Jul 12, 2024
Where retailers should use genAI: customer service, experiences, and recommendations
Article |
Jul 12, 2024
Amazon and NBC’s new NBA TV and streaming deals will elevate their ad businesses
Article |
Jul 12, 2024
How Urban Outfitters, Poppi turn social media content into conversions
Article |
Jul 12, 2024
Metaverse market set for rapid growth through 2028, despite setbacks
Article |
Jul 12, 2024
OOH’s share of total media ad spend continues gradual decline
Article |
Jul 11, 2024
NextRoll VP on Google’s Privacy Sandbox: ‘It’s going to keep on changing,’ so start experimenting now
Article |
Jul 11, 2024
3 reasons why D2C’s share of ecommerce sales is plateauing
Article |
Jul 11, 2024
PepsiCo, Conagra are losing the battle against private labels
Article |
Jul 11, 2024
Google will remain the top destination for ad spend in the generative AI era
Article |
Jul 10, 2024
Products
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About EMARKETER
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
December 1, 2019
Time Spent per Day with Netflix Among US Adults, 2017-2021 (minutes, % change and % of daily digital video time)
Description
This chart shows the daily time spent by US adults with Netflix. Data is for 2017-2021 and is broken out by minutes, % change and the % share of daily digital video time.Note
Estimates of average time spent with media are based on the total US adult population according to the US Census 2010 release, not the number of users of each medium. Figures are rounded to the nearest minute. Digital includes all desktop/laptop, mobile and other nonmobile connected-device ... activities, including video streamed through over-the-top services. Desktop/laptop includes all internet activities on desktop and laptop computers. Mobile nonvoice includes all activities on all mobile devices, except for voice calls on the cellular network. VoIP apps or video chat apps such as Skype are included. Other connected devices include connected TV devices such as Apple TV, Boxee, connected Blu-ray devices, connected game consoles, Google Chromecast, Roku, smart TVs and other internet-connected devices. Subscription OTT video includes all desktop/laptop, mobile and other nonmobile connected-device time watching video on subscription OTT platforms. YouTube includes all desktop/laptop, mobile and other nonmobile connected-device time watching video on YouTube, including YouTube TV. Netflix includes all desktop/laptop, mobile and other nonmobile connected-device time watching video on Netflix. Digital audio (desktop/laptop and mobile) includes radio stations with professional or amateur DJs/editors selecting playlists; automated (i.e., without human editors/DJs) playlists; streamed services that create playlists based on user preferences of artists, tracks or genres; personally configured (i.e., set by the listener) playlists; music or other audio content delivered within a website or app (e.g., AM/FM online streams); or audio podcasts (streamed or downloaded). Excludes other downloaded audio files (e.g., music MP3s) and digital terrestrial and satellite radio services that are delivered over the air. Print includes offline magazines and newspapers. Radio excludes digital audio. TV includes live, DVR and other prerecorded video such as video downloaded from the internet but saved locally. Other includes offline video gaming, cinema, out-of-home, etc.More
Methodology
Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.Chart Title
Time Spent per Day with Netflix Among US Adults, 2017-2021 (minutes, % change and % of daily digital video time)Publication Date
December 1, 2019
Sources
Daily News
Latest Reports
Popular on EMARKETER
"Behind the Numbers" Podcast
Trending in United States
Media Services
Free Content
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com
* Copyright © 2024
EMARKETER Inc. All Rights Reserved.