I think, as some people have mentioned, it might be more of a unique situation like MLB The Show.
But it's a great fit for many platforms, I agree, especially given the LEGO branding. I'm actually more surprised they picked Horizon, of all franchises, to go LEGO, but the trailer looks good, and it's going to expand the audience/franchise for sure. I wouldn't even be surprised if it's Sony who actively sought out the deal, instead of LEGO.
If you want to widen to a more family-friendly, female, or younger crowd, the Switch is a good console for that. And Horizon can certainly expand in those directions.