Align your social marketing stars
Set permissions, assign incoming messages, and customize your dashboard with 150+ integrations to suit the needs of your brilliant-but-busy team.
Reach more customers
Post on all your social media profiles from one easy-to-use dashboard to save time while you get more eyes on your business.
Create better content
Get tools and tips to help you create more engaging posts so you can stop thumbs, get clicks, and grow your followers.
Build your confidence
Get expert guidance and certifications that help you feel more confident and look more professional.
Small teams. Big potential.
Schedule and publish content to all of your social channels, track effectiveness in real time, and crank the volume on your top-performing content.
See and search incoming messages from all social channels in one place. Manage contacts, assign messages, and speed up response time with agent collaboration tools.
Get customizable dashboards with easy-to-share summaries of how your posts are performing across social media.
Tap into our growing ecosystem of over 150 app integrations, connect all the tools you already use, and build the perfect dashboard for your unique team.
Compare Hootsuite features side-by-side
Legend Included with plan Not included with plan | PROFESSIONAL per month, billed annually | Most popular TEAMper month, billed annually | ENTERPRISE Contact for pricing |
|---|---|---|---|
Connect your accounts to publish, schedule, and manage all your content in one place. | 10 | 20 | 50 |
The number of people who can collaborate through the Hootsuite dashboard. | 1 | 3 | 5 |
Add more team members to collaborate with. | Add-on (per user pricing) | ||
Connect all your social accounts to Hootsuite. | Add-on (per social account pricing) | ||
Enable employee collaboration, streamline workflows, and manage permissions. | |||
Publishing and scheduling | |||
Create, schedule and publish an unlimited number of posts. | |||
Draft, schedule and publish posts to maintain a steady stream of quality content. | Unlimited | Unlimited | Unlimited |
Schedule a post to multiple networks or customize content for each network in the post. | |||
See all your scheduled posts in one place, and add or edit posts as needed. | |||
Collaborate with team members on your social content calendar. | |||
Ensure a consistent brand voice by reviewing messages before they’re sent. | |||
Recommendations are available for Facebook, LinkedIn, Instagram, Twitter, and TikTok. | |||
Create a custom link in bio page and drive traffic from social to your websites. | |||
Use Bulk Composer to schedule and publish many posts at once. | |||
Shorten and add custom tracking parameters to links. | |||
Use vanity URLs (sold separately) in your posts to brand your links and track metrics. | 1 | Unlimited | |
Setup link settings presets to automatically shorten and track links. | |||
Use the bit.ly link shortening and management platform with Hootsuite. | |||
Select the specific audience who can see your LinkedIn Page post. | |||
Suspend scheduled posts and resume later. | |||
Content curation | |||
Set up search streams to monitor trends and surface content to share on social. | |||
Add app integrations to Hootsuite to help you source, create, and share content. | |||
Add tags to outgoing posts to help you track the success of your published content. | |||
Get AI-powered hashtag suggestions based on the content and image of your post. | |||
Find free stock images for your social posts right in Hootsuite. | |||
Optimize your images with built-in editing and sizing tools without leaving Hootsuite. | |||
Streamline your workflow by storing approved post templates and images for easy reuse. | |||
Access Canva’s design templates or create new visuals directly in Hootsuite. | |||
Campaign Management | |||
Plan, create, manage, and measure ad campaigns in one place. Even boost posts. | |||
Measure and compare campaign performance using predefined tags on all posts. | |||
Messaging and customer service | |||
Manage public, private, organic and dark post conversations in one place. | |||
Add contact notes or add notes to conversation history. | |||
Assign messages from different social streams to different teams in your organization. | |||
Avoid collision by seeing if another teammate owns a response, or is typing. | |||
Stay on top of social activity and approvals with notifications. | |||
Use tags to assign conversations, analyze themes and automate assigning based on tags and rules you created to optimize workflow. | |||
Auto-resolve conversations based on rules you create to save time. | |||
Use saved and suggested replies in Inbox to quickly respond to common customer messages. | |||
Set business hours so your customers know when you are available. | |||
Connect to CRM, set contact groups, VIP and cross-channel conversation history. | |||
Automated responses based on keywords | |||
Auto-assign messages to the right individuals | |||
Measure customer satisfaction by sending CSAT surveys in customer’s languages. | |||
Chatbot API, prioritizations, language detection, real time insights, audit trails, SLA policies and more. | Add-on | ||
Customize answers to specific high-volume questions with Conversational AI chatbot automation tool. | Add-on | ||
Ads | |||
Make organic posts more impactful by adding ad spend for higher visibility. | Unlimited | Unlimited | Unlimited |
Plan, publish, and optimize your ad campaigns on Facebook, Instagram, LinkedIn, and X (Twitter). | |||
Paid and organic analytics for multiple social media channels. | |||
Analytics | |||
Get detailed metrics across your networks using Hootsuite Analytics. | |||
Organize, visualize, and share performance data in ways that best serve your team. | |||
Find out how your posts are performing and resonating with your audience. | |||
Get a detailed breakdown of your best times to publish | |||
Export your analytics reports in PDF or PPT. | |||
Export your analytics reports in CSV or XLSX. | |||
A side-by-side comparison of the most important metrics for all your social networks. | |||
Monitor brand awareness, engagement and conversion with pre-built report templates. | |||
Discover how you compare with others in your industry. | |||
Compare your social media performance against your competitors. | 2 competitors | 2 competitors | 20 competitors |
Automatically export a report & email it out on a recurring schedule. | |||
Track team metrics to monitor customer response and resolution times. | |||
Customize logo on reports and enhance distribution. | |||
Understand the full results on your social channels with Hootsuite Advanced Analytics. | Add-on | ||
Drive deeper engagement by monitoring what people are saying about your brand. | Add-on | ||
Access & Security | |||
Control which features and social accounts your team members have access to. | |||
Integrate Proofpoint (formerly Nexgate) software for automated social security. | Add-on | ||
Set custom user permissions for access to social networks | |||
Get access to all your Hootsuite products with one username and password. | |||
Training & success | |||
Access to resources to use Hootsuite to achieve your business objectives on social | |||
The ultimate service for organizations to get more from social--faster. | Add-on | ||
Consulting, customized training, and specialized onboarding. | Add-on | ||
Integrate your organization | |||
Connect your existing tools and find new ones to make your social media life easier. | |||
Connect your existing tools and find new ones to make your social media life easier. | Paid | Paid | |
Do more on social | |||
Empower employees to share your posts across their own social networks. | Add-on | ||
Empower your teams with Hootsuite’s powerful social selling products. | Add-on | ||
Empower your teams with Hootsuite’s social and messaging engagement platform. | Add-on | ||
Monitor brand reviews alongside social mentions in Hootsuite. | Add-on | ||
Seamless integration with the networks you love.
Stop jumping between social networks. Access tools to help you streamline your processes, get better data, and collaborate more efficiently right in your dashboard. With Hootsuite you can plug over 150+ apps directly into your dashboard.
Hootsuite allows me to work collaboratively with the team. And it gives me visibility into what content is going out. It’s a really user-friendly experience for team leads.Still not sure where to start?
Whether you’re a solo superstar or a global team of hundreds, our plans are designed to adapt to the needs of you and your business.
Learning new software takes time. Spend 30 days testing and getting comfortable with Hootsuite, completely free.
Get access to classes with Hootsuite experts who will show you the ropes and answer all your social media management questions (even the ones your boss is too shy to ask).
- Choose the right plan
Whether you’re a solo superstar or a global team of hundreds, our plans are designed to adapt to the needs of you and your business.
- Start your free trial
Learning new software takes time. Spend 30 days testing and getting comfortable with Hootsuite, completely free.
- Attend free classes for beginners
Get access to classes with Hootsuite experts who will show you the ropes and answer all your social media management questions (even the ones your boss is too shy to ask).