Top Website Statistics For 2024

The Internet never fails to amaze us with its evolution and rapid growth. There are more than 5.44 billion internet users worldwide as of April 2024, amounting to 67.1% of the global population as per Statista data, according to Datareportal, The world’s connected population expanded by 178 million users in the last twelve months to April 2024. The year-on-year growth rate is slower than the top growth rates we saw during the middle of the previous decade. The current rate is at 3.4%, but it’s still one of the faster rates we’ve seen over recent months.

Websites and online presence are as important as any other traditional marketing for business and personal use. It is essential to be aware of the latest trends and statistics to better understand the Internet world. 

The Forbes Advisor India team has researched and gathered the top website statistics for 2024. This article will give you a clear vision of what’s happening in the industry and what you can expect in the coming year. If you wish to be a digital marketer or web developer or are simply interested in online trends, these valuable insights can give you a glance into the Internet’s future. 

General Website Statistics

According to Curate Labs, as of 2024, there are around 2 billion websites online, including 1.13 billion on the World Wide Web. Of these, 82% were deactivated, which means around 200 million websites are actively maintained. 

Nearly 2,52,000 websites are created daily, and around 10,500 websites are created every hour. More than 28% of businesses conduct online activity. The average click-through rate across all industries is 4.23%. 

In India, we have 5,708,965 websites. The most per month visited websites worldwide are Google and YouTube, with 12.52 billion and 11.19 billion, respectively. Below are the statistics of the most used websites and online services based on the type in India, as per Statista.

Every three seconds, a new website is created. The average reading speed can range between 200 and 250 words per minute. Assuming you can read up to 300 words per minute, about 240 websites can be created by the time you finish reading this article.

General Business Website Statistics

Establishing an online presence for your business, following the latest trends, and attracting more customers is essential. The ease of online transactions has led companies to shift to online presence as a mode of communication, sales, and convenience. 

Globally, 71% of businesses have a website as of 2023. More than 28% of companies conduct online activities, and more than 43% of small businesses plan to invest in their website performance. 

According to GoDaddy Data Observatory India 2023, 55% of small businesses have been launched in the last five years, and 62% of Indian small businesses use a website, e-commerce platform, or online store as their primary sales channel to grow their business. 

In the past five years, 83% of small businesses have started selling online, and 65% of small businesses make up to 50% of their revenue from online sales. Mobile phones are still 46% of the most relevant mode of use for most people in India.  

Based on the GoDaddy data, below are the sales channels used mainly by small businesses in India:

The top selling modes for small businesses in India are business websites and social media platforms, with 62% and 55%, respectively.

General Users’ Opinions on Website Statistics 

Around 10,500 websites are created hourly, and the user takes 0.05 seconds to form an opinion of a website. The first impression formed of a website is around 94% design-related. It is given that the website should be designed in a certain way that will hook the customers in for a longer period because around 88% of the users or customers are less likely to visit the website after a poor experience. 

The website should be well-designed for desktop use and equally mobile-friendly. Around 57% of users will not recommend a poorly designed website on mobile.

Around 38% of people will only engage with a website with attractive content and layout. Website loading is as important as your website design. Around 39% of people can lose interest if images take time to load on your website. Overall, a website should engage the user long enough and have the potential to turn the user into a customer.

Website Traffic Statistics

Google’s website drives 93% of the global traffic, making it the top search engine in the world. With its advanced interface and algorithms, Google is a go-to site for billions of people searching for products, information, and services online, making It the top most visited website in the world with 12.52 billion visits per month. 

This shows the popularity and reliability of Google services like email, search, and online advertising among users. For businesses, it highlights the importance of having a powerful presence online through Google to help reach a wide range of people.

YouTube is the second most popular and visited website, with over 11.19 billion visits per month. Its video-sharing and user-generated content have gained YouTube popularity and made it a valuable resource for individuals and business ideas. Having a strong presence on the website can help increase traffic, awareness, and a wider reach. 

Below is the data by Semrush on the most visited website in India as of May 2024

As you can see, Google tops the table with around 10 billion visitors followed by YouTube with around 6 billion visitors.

Website User Experience Statistics

Users don’t wait around for a website to load; it takes them two seconds to exit and move to another. 47% of users wait up to two seconds. This causes website owners to lose customers within seconds. They should ensure that their website loads quickly to convert visitors into customers.

Users spend an average of 5.59 seconds looking at the written content and 6.44 seconds focusing on the navigation menu. Well-written content on your website is important; this reflects that the company is effective in communicating its message. The well-navigated menu impresses the users, as it becomes easy for them to find what they are looking for. 

Users, on average, spent 54 seconds on a page. These 54 seconds are essential for any business and website owner, as this duration determines whether you can engage the target audience. It concerns web design, layout, content creation, and other strategies that impact the user experience.

Adding a video to your website can be beneficial as it increases the user’s time spent on the site. Having a video results in an 88% increase in the average time spent on a website’s page. Also, 88% of users won’t look back at your website if they have a negative experience with it.

The bounce rate is the percentage of visitors who exit a website after visiting only one page. The average bounce rate ranges from 41% to 55%. This can be caused by a lack of attractive content, trouble in navigation, or other factors that lead to poor user experience.

Mobile Website Traffic Statistics

According to Similar Web, as of May 2024, 77.77% of web traffic comes from mobile phones in India, and 74% of users come back to a mobile-friendly website. It is very important for a web designer to design a mobile-friendly website that is more user-friendly, attractive, and engaging. 

The user should respond positively to your website after visiting it. It should be a responsive mobile website with a fast loading time. The user will be irritated and bothered if it takes time to load. Mobile website users generally expect a website to load under three seconds; otherwise, 53% of visits are abandoned.

Below is the table based on the Statista mobile data traffic per device in India:

The forecast suggests that by 2027 there will be an estimated increase of gigabytes that can be around 57.11 per month. Mobile data traffic has shown rapid growth by the adoption of the 4G network and also the need to work from home during the pandemic.

Web Design Statistics

Web design refers to the website’s appearance on the Internet. A web designer designs the appearance, layout, and sometimes the content displayed on the website. The average cost of website creation in India ranges from INR 50,000 to INR 2,50,000.

• A basic website can cost you between INR 50,000 to INR 1 lakh
• A small business website can cost you between INR 80,000 and INR 1,50,000
• An E-commerce website can cost you between INR 1,50,000 to INR 4 lakh
• A custom-based website with unique features can cost you between INR 2 lakh to INR 6 lakh
  

Design is the primary thing that attracts visitors to a website. It has around 75% influence on a website’s credibility. Call to action (CTA) is a marketing term and an important factor as it allows the customer to take action, like buying a product or signing up for a newsletter. 

If the website is not well-fitted for CTA, the user might leave the website without taking any action. Seven out of ten small business websites need proper CTA features. 

People constantly scroll through their social media accounts on their phones, and social media often attracts them to visit a certain website or redirects them directly to the website. 

So, you need a mobile-friendly website to further attract users’ attention and provide thought-provoking content that will later lead them to buy your products or services. Around 61% of users are likely to purchase if your website is mobile-friendly. 

Users spend most of their time on the upper half of a website’s landing page, known as “above the fold.” Around 57% of users spend time above the fold, and 57% don’t recommend a well-designed website. 

The layout is equally important. A good design can lead users to exit the website with little thought and create a bad image of the business. 38% of users only use a website with a good and attractive layout. 

A website should be well designed, have a great layout, and have a proper call to action feature as it engages the user and also sets a good reputation for the business. 

Around 48% of small businesses have a mobile application as it adds more weightage of easy accessibility and has a higher chance of sale as more online purchases are made through a mobile app. 

WordPress is the most desired and popular content management system (CMS) for users. According to the data, it powers over 42.9% of the Internet’s websites and is the popular choice among users and web developers. 

As you can see, a web designer is very important to making your business look attractive to users. According to Glassdoor, the average salary of a web designer is INR 20,917 per month.

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