Wix is ideal for bloggers who want a simple, easy-to-use platform with drag-and-drop functionality and beginner-friendly SEO tools that help you rank in organic search. Wix is, first and foremost, a website builder and not a blogging platform. What this means for users is that it is scalable. So, if down the line you decide to sell digital downloads or physical goods, you can easily do so. In contrast, some traditional blogging platforms are not even capable of processing transactions.
Standout Features
What I have always liked most about Wix, which makes it stand out most from other all-in-one website builders, is that it has a true drag-and-drop site editor. This allows you to move elements (i.e., text, images, videos, etc.) anywhere on the page, as opposed to site builders that employ content blocks that limit elements to certain locations on the page.
Melissa Pepin, our advisory board member, agrees that Wix is very easy to use: “Wix is great for small businesses just getting in the game of long-form content. The ability to customize without having to know or learn any coding makes starting a blog initially seamless.”
Outside of design, I also find that Wix has one of the more comprehensive SEO tools out of the top website builders. While most offer very basic SEO features, Wix goes a bit deeper to help you better understand how to position your posts for visibility in search.
Ease of Use
Years ago, I would have said that Wix is the most user-friendly website builder on the market. Lately, however, it has become a bit more complicated as it grows in scope. Still, I generally find that Wix is very intuitive in that it’s easy to figure out how to do things such as add elements to a page, create a new page, duplicate a page and so on. While other platforms appear more streamlined, Wix doesn’t hide its features, which makes it easier to use—though it also makes its site editor initially appear more cluttered.
SEO and Marketing Tools
Wix has a number of built-in SEO and marketing tools to help businesses get found in search and get in front of readers and potential customers. Unlike many of the top website builders that offer the bare minimum in terms of SEO tools, Wix takes it a step further with a comprehensive on-page SEO checklist that walks users through all of the key steps they can take to help rank their blog in search. It also has an SEO assistant tool to give suggestions on how to improve ranking in search, which is available with certain plans.
Pricing
As an industry-leading website builder, Wix offers a variety of plans to meet the needs of various users. While it offers a free plan, it is limited and isn’t well suited for those looking to build a professional blog. It does not allow you to connect a custom domain and displays Wix branding.
With its entry-level Light plan, you can connect to a custom domain, your storage limit increases to 2GB and Wix ads are removed. This plan isn’t the most competitively priced at $17 per month with annual billing. However, it does include a free domain name for your first year, free templates and a free SSL certificate.
Who should use it:
It’s good for web design beginners with an eye for design, as it is far more customizable than many of the leading website builders on the market.
Learn More: Read our full Wix review.