Shweta

Small Business Writer

About

A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has been featured in NewsWeek, Huffington Post and more. Her postgraduate degree in computer management fuels her comprehensive analysis and exploration of tech topics.

Shweta is a seasoned small business and technology writer and educator with over 20 years of experience. Holding a postgraduate degree in Computer Management, she has developed software for small businesses; developed tech content for online publications, print magazines and companies as well as taught computer science at all levels, from kindergarten to postgraduate students. You can read her work at NewsWeek, Huffington Post, Times of India, Infosecurity Magazine and more.

This unique blend of academic and practical experience underpins her expertise in simplifying complex tech topics for a broad audience. Her collaborative work with Thomson Reuters (Australia) and leading content agencies such as draft.dev, Typeshare and RAW Marketing has further solidified her experience as a versatile and knowledgeable expert in the field.

Shweta is also the author of four books, spanning both fiction and non-fiction genres. Outside of professional small business and tech writing, Shweta runs a daily newsletter (Superlista) on positive productivity for working moms to help them design a life that makes the most of their precious time.

Expertise

Technology
SaaS tools
Small Business
Artificial Intelligence
Cybersecurity

Achievements

Over 20 years of experience as a technology writer and educator.
Holds a postgraduate degree in Computer Management.
Developed software for small businesses.
Tech content for print and online publications, including NewsWeek, Huffington Post, Infosecurity Magazine and Times of India.
Taught computer science across all educational levels, from kindergarten to postgraduate
Collaborates with Thomson Reuters (Australia), draft.dev, Typeshare, and RAW Marketing.
Author of four books, covering both fiction and non-fiction genres.
Creator of the Superlista newsletter, focusing on positive productivity for working moms.

Other Publications

Education

University of Pune (Masters in Computer Management)

Miranda House, University of Delhi (B.S., Physics)

2 weeks ago

What Is A Double VPN?

Have you ever considered doubling down on your online privacy? If that's the case, you can use "Double VPN" — a digital shield that routes your data through not one, but two separate VPN servers. It is like a secret...
2 weeks ago

How To Install A VPN On A Router

Navigating the digital world securely is paramount for business owners. If you wish to beef up security across all your devices with just one tweak, you should go for a virtual private network (VPN) router. Whether you are hearing of...
2 weeks ago

What Is Access Control?

Access control is a security feature critical in our interconnected world. Whether it’s safeguarding data, managing entry to buildings or protecting online identities, understanding and implementing effective access control systems is crucial. This article delves into the essentials of access...
3 weeks ago

What Is Property Management?

Property management encompasses a range of activities essential to maintaining and enhancing the value of real estate investments. Whether you're a seasoned investor or a first-time property owner, it's crucial to understand how it works. In this article, you will...
3 weeks ago

What Is Project Resource Management?

Project resource management is critical for successful project execution because efficient use of resources can make or break a project. It's not only about who does what―it's about maximizing efficiency and effectiveness in the use of people, tools and methods....
3 weeks ago

What Is IT Management? Definition And Best Practices

An increasing number of organizations are prioritizing information technology (IT) as the integral component of their overall strategy. IT departments are taking on expanded roles and are pivotal in driving organization-wide innovation and change. IT management focuses on optimizing the...
3 weeks ago

How To Make A Stunning Photography Website

Creating a photography website can be a game-changer for your career as a photographer. It's a place to display your work and your artistic vision and connect you with your audience. Let's dive in and discover how to make a...
4 weeks ago

Free Mission Statement Template (With Examples)

Crafting a compelling mission statement is a critical task for any business or organization, as it defines the core of what they stand for and aim to achieve. With the right guidance and a clear mission statement template, you can...
4 weeks ago

15 Email Marketing Metrics You Should Be Tracking

Email marketing remains a cornerstone of digital strategy, its success hinging on a myriad of metrics. As an email marketer, knowing which metrics to track and why can significantly impact your campaign's effectiveness. This article demystifies email marketing metrics, offering...
4 weeks ago

How To Use Squarespace: A Beginner’s Guide

Every business worth its salt must have an online presence, and having a website is the first step. Squarespace is a website building and hosting platform that allows you to use pre-built templates to launch a website or online store....
4 weeks ago

What Is Shadow IT? Definition & Best Practices

Technology permeates every aspect of business and shadow IT is a direct result of employees' need for agility and personalized solutions. Shadow IT refers to the use of information technology systems, devices, software, applications and services without explicit organizational approval....
1 month ago

10 Effective Email Marketing Strategies In 2024

Effective email marketing is crucial for engaging and retaining customers. Email marketing offers a direct and personal way to connect with customers, in a place most people visit every day—their inbox. This article will explore 10 dynamic email marketing strategies,...
4 months ago

Malwarebytes Vs. Windows Defender (2024 Comparison)

When you dive into the vast sea of cybersecurity to look for the best antivirus software, one of the choices you'll likely encounter is Malwarebytes vs. Windows Defender. These are two of the oldest players in the antivirus industry. Malwarebytes...
4 months ago

How To Write An Effective Business Proposal

Writing a business proposal is a crucial skill if you wish to run a successful and profitable business. Knowing how to write a business proposal is not necessary for presenting your product or services in the best possible manner. It's...
5 months ago

What Is Absenteeism In The Workplace?

Absenteeism in the workplace is more than just an empty chair; it's a pattern of absence that hinders team cohesion and productivity. From unexpected sick days to chronic no-shows, it impacts morale and the bottom line. Tackling this elusive issue...
6 months ago

How Much Does A VPN Cost In 2024?

A virtual private network (VPN) is an important tool for securing online privacy and data security. Evaluating VPN cost is not just about operating within budget but ensuring you are investing in a tool that will effectively safeguard your digital...
7 months ago

Bitdefender Vs. Malwarebytes (2024 Comparison)

In the ever-evolving landscape of cybersecurity, picking the right protection for your business can be a daunting task. Bitdefender and Malwarebytes are two giants that have been safeguarding networks and devices for years. Whether you're looking for an all-in-one security...
8 months ago

Malwarebytes Vs. McAfee (2024 Comparison)

In the continuously changing landscape of new cyberthreats every day, choosing the right antivirus software for your business is more crucial than ever. Malwarebytes and McAfee are two antivirus with their own set of unique features and capabilities designed to...
8 months ago

Webroot vs McAfee (2024 Comparison)

Both Webroot and McAfee are popular antivirus software suited to businesses of all types and sizes. Webroot specializes in cloud-based solutions, offering agile and efficient security that integrates seamlessly with business operations. It is a favorite among organizations keen on...
8 months ago

Webroot vs Norton (2024 Comparison)

The debate between Webroot vs. Norton is more relevant than ever for business owners. Webroot, known for its agile, cloud-based threat detection, promises swift and efficient protection. Meanwhile, Norton, an old hand in cybersecurity, offers a robust suite of tools...
8 months ago

Malwarebytes Vs. Norton (2024 Comparison)

If you are here reading this, you already know that cybersecurity is nonnegotiable for businesses today. A single malware attack can compromise sensitive data and damage your reputation. This article pits two leading antivirus solutions—Norton and Malwarebytes—against each other in...
9 months ago

What Is A Remote Access VPN?

As the global business landscape evolves, so do our technological needs. Consider being at a business conference in Tokyo, requiring critical data from your London headquarters or collaborating from a San Francisco satellite office on projects stored in New York....
9 months ago

What Is VPN Split Tunneling?

For users who want the ideal balance between security and performance of their networks, split tunneling can be the answer. Split tunneling offers a sophisticated method for directing specific internet traffic through a virtual private network (VPN) while permitting other...
9 months ago

What Is Vulnerability Management?

Vulnerability management is a proactive strategy to protect network assets against cyber threats. It systematically identifies, assesses and mitigates potential weaknesses in a network. Organizations of all types and sizes are vulnerable to cyber threats. ChatGPT suffered its first major...
9 months ago

What Is Threat Intelligence? Definition, Types & Process

Threat intelligence is the collection and analysis of information about potential cyber threats so that businesses can prepare against their attack proactively. As businesses go completely digital, cybersecurity threats that expose businesses—especially small ones—to potentially crippling breaches are on the...
10 months ago

VPN Not Connecting? Try These Simple Fixes

Virtual private networks (VPNs) have become a critical tool for many internet users, ensuring privacy, security and access to restricted content. But what happens in case of your VPN not connecting when you need it the most? It can be...
10 months ago

Anonymous Browsing: How To Browse Anonymously In 2024

Do you feel trapped in the web of endless online tracking and intrusive ads? Do you feel frustrated especially because you understand the need for maintaining online privacy? Anonymous browsing provides a viable solution, shielding your digital footprint from unnecessary...
10 months ago

How To Turn Off A VPN In a Few Simple Steps

If you use a virtual private network (VPN) regularly, you must have wondered how to turn off the VPN. There are circumstances where disabling your VPN becomes necessary, such as due to slow speed, access to geo-restricted content, etc. However,...
10 months ago

What a VPN Hides (And What It Doesn’t)

Navigating the online world can feel like walking a tightrope when it comes to maintaining privacy. You want to reveal enough about yourself so you get relevant information but hide enough to remain secure online. A virtual private network, commonly...
10 months ago

What Is A Web Application Firewall (WAF)?

If you are a business owner looking to safeguard your online operations, you should know what is a web application firewall (WAF). Cyber threats are on the rise and for small and midsized businesses these digital hazards can have substantial...