Kiran Aditham's Image

Kiran Aditham

Deputy Editor

About

With 20 years of experience, Kiran Aditham has navigated the field in editorial and writing, from working with major pubs like Adweek, AdAge and PSFK to now working at Forbes Advisor.

Kiran, who graduated with a degree in business from the University of Central Florida, has been a lifelong editor and writer. He started his own magazine (called Blue Divide) in college, getting it published and placed in major outlets like Tower, Virgin Megastore, Barnes & Noble and more. He then transitioned into an editorial career, working in advertising, tech, small business, entertainment and more.

Expertise

  • Small Business
  • Personal Finance
  • Entertainment
  • Advertising

Achievements

  • Writer and editor for 20 years
  • Creator of Blue Divide magazine
  • Worked in advertising, tech, personal finance and entertainment

Other Publications

Education

Bachelor’s degree in business management, University of Central Florida

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  • What Are Keywords In SEO? Definition & Best Practices

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  • What Is Identity And Access Management (IAM)?

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    Information technology (IT) infrastructure isn't what it used to be—the cloud and software-defined solutions have spurred constant change in the data center and IT environment. But now more than ever, it's the essential underpinning of modern business. It plays a...
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    Technology permeates every aspect of business and shadow IT is a direct result of employees' need for agility and personalized solutions. Shadow IT refers to the use of information technology systems, devices, software, applications and services without explicit organizational approval....
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  • The Marketing Funnel: A Beginner’s Guide

    Any small business owner knows how crucial effective marketing is to help them cut through the noise of a crowded digital market space. Marketing funnels are a great tool to use alongside social media, online ads and optimized websites to...
    The Marketing Funnel: A Beginner’s Guide
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  • Instagantt Review 2024: Features, Pros & Cons

    Instagantt is a project management tool that focuses on Gantt charts. It offers different views but its specialty is providing a visual representation of tasks, milestones, overlays of baselines and a reporting dashboard to help you manage multiple projects. I...
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  • 9 Types Of Marketing To Grow Your Business In 2024

    Building a thriving business involves more than only an exceptional product or service. The real challenge lies in showcasing that product or service effectively to a wide audience. This is why most business geniuses emphasize marketing as the backbone of...
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  • What Is SEM? Search Engine Marketing Guide

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  • 10 Website Marketing Strategies To Grow Your Business

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  • What Is A Data Center?

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    The Internet of Things (IoT) has become one of the most transformative technologies of the past decade, giving birth to both the smart home and the smart office. In fact, in 2024, the global IoT market is expected to reach...
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About

With 20 years of experience, Kiran Aditham has navigated the field in editorial and writing, from working with major pubs like Adweek, AdAge and PSFK to now working at Forbes Advisor.