It’s easy to think that those around your age share similar life experiences. While you might have started school at the same time, these shared milestones overlook the unique experiences that shaped who we were at those moments. Relying solely on demographic data can lead to broad assumptions about consumers’ attitudes, self-perceptions, and motivations. By …
Foreword The world of social media evolves at a pace faster than the algorithms that drive it. Brands face the formidable task of staying updated with the latest platforms and resonating with audiences. It’s challenging, we understand. But we’re here to illuminate the most significant trends in this space, with a bit of help from …
Introduction The public launch of OpenAI’s ChatGPT in November 2022 and subsequent developments have spawned huge interest in generative AI. Both the underlying technologies and the range of applications and products involving at least some generative AI have developed rapidly (though unevenly), especially since the publication in 2017 of the breakthrough ‘transformers’ paper (Vaswani et …
2023: The Year of Icons and Transformation The year 2023 was marked by major cultural phenomena such as the resurgence of Barbie, the eras of Taylor Swift, and Beyonce’s Renaissance. It was also the year Twitter transformed into X. While it was a dynamic and transformative year, it certainly wasn’t boring. This report delves into …
B2B eCommerce Drive Traffic and Convert Sales with an Industry-Leading B2B Ecommerce Platform E-commerce platforms empower organizations to engage with customers through personalized digital experiences, while B2B e-commerce platforms facilitate intricate transactions between businesses, offering features for segmentation, quotations, pricing, and seamless integration into the business ecosystem. With its robust and scalable technology, BigCommerce empowers …
Your defenses are sky high… We can monitor and safeguard what’s visible above ground, but our knowledge is limited. Below the surface lies an unseen world of misconfigurations, forgotten accounts, and vulnerabilities—Identity Threat Exposures (ITEs). Attackers exploit these for credential theft and more, posing significant risks to security. This report delves into these underground threats …
A Note from Quill and Carney As marketers, our effectiveness relies on our capacity to anticipate and adjust to the swiftly evolving consumer landscape. In a post-2020 world, establishing connections between brands and customers is paramount. Consumers seek enduring relationships with brands that resonate with their values, comprehend their individuality, and involve them in co-creating …
Intro Welcome to the AI Trends Report 2024 by statworx, a leading AI consulting and development firm based in Frankfurt, in collaboration with the AI Hub Frankfurt. The year 2024 marks a significant period of change and innovation in artificial intelligence, with AI increasingly applied in real-world contexts. This report outlines the major trends expected …
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