We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    37 Reliable Products On Amazon’s “Internet Famous” List That Thirtysomethings Will Truly Love

    This affordable soothing toner for a "glass skin" look is going to make your face sooooo hydrated and happy.

    1. Catrice "Instant Awake" Under Eye Brightener, which became the internet's holy grail for concealing and brightening dark circles under your eyes so fast that everyone's old concealers are doing double takes. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference. 

    The color-adaptive formula is designed so one of two shades will work on any skin tone. 

    Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

    Get it from Amazon for $6 (available in two shades). 

    2. And Lumify Eye Drops, a product so beloved by TikTok that despite being more $$ than other brands, it's the number one selling brand on Amazon right now. Reviewers swear by this for an instant reduction in redness in their eyes and dry eye relief, with visible differences within a minute of use. 

    Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard

    Get it from Amazon for $11.37. 

    3. Anua Heartleaf 77 Soothing Toner reviewers going for the "glass skin" look swear by — this underrated but impactful toner helps calm and refresh your complexion by balancing your skin's pH level and helping it better absorb all your lovely skincare products. 

    Promising review: "This toner is hyped for a reason — it's the best. It works extremely well for sensitive skin, and it leaves my skin soft and moisturized. The redness on my face have completely vanished after using this toner." —Aurelia

    Get it from Amazon for $12.99

    4. Kahi Wrinkle Bounce Hydrating Multi-Balm, a Korean beauty product you may have already seen taking TikTok by storm — this easy peasy all-in-one moisturizer for your face, lips, eyes, *and* neck is formulated with salmon complex and collagen to help reduce fine lines and boost radiance. Reviewers especially love how instant the hydration feels, and swear by it for that ~glass skin~, "just out of the shower" effect. 

    Promising review: "Okay! So I was skeptical at first, but honestly this stick is life changing!!! In a matter of minutes my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips and wrinkles!! Game changer for me, will def try the others!" —Kristy 

    Get it from Amazon for $22.99 (available in five styles). 

    5. An absolutely darling, cult-fave V-neck one piece with chic shirring detail to add some dimension to a classic cut. This little number is so beloved by reviewers that it's earned over 20,500 5-star reviews. 

    Promising review: "I recently purchased this one-piece swimsuit, and I couldn't be happier with my choice. The fit was absolutely perfect, hugging my body in all the right places without being too tight or too loose. The quality is exceptional, with sturdy stitching and fabric that feels both luxurious and durable. Most importantly, I felt incredibly beautiful wearing it. This swimsuit is a fantastic blend of comfort and style, and I highly recommend it to anyone looking for a swimsuit that makes you feel confident and stunning." —Sam Blanchard

    Get it from Amazon for $36.99 (available in women's sizes XS–XXL and 33 colors). 

    6. "beach blouse" for an easy, breezy cover-up that still lets the world admire just how! darn! cute!!! your swimwear is, and won't overheat you in the sun. 

    Promising review: "I want to live in this. One of my favorite shirts ever. I want it in every color. It’s simple, comfy, and pretty." —Mandy 

    Get it from Amazon for $25.99 (available in one size and 27 colors). 

    7. Eos' Shea Butter Vanilla Cashmere body lotion, which TikTok is going *feral* over both because of the lightweight, long-lasting moisture, and the soothing, delicious smell that reviewers compare to more expensive brands like Philosophy and Bath & Body Works. 

    Promising review: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie, and is a great base layer for fragrance. Very relaxing." —Dragonheart Jo

    Get it from Amazon for $8.98.  

    8. A three-pack of vintage-inspired polarized sunglasses for anyone who needs to stock up on a few "these look like Ray-Bans, but I won't cry into my Baja Blast if I accidentally leave them in the Taco Bell parking lot" pairs this year. These are especially handy because you can match the subtle prints to whatever 'fit you're wearing! 

    Promising review: "I’ve been buying these for years. They replaced my Ray-Bans that look identical! Fit great and with the price point I don’t have to worry too much with my kids and being on the go!" —Jessica M

    Get a pack of three from Amazon for $16.99 (clip the $3 off coupon on the product page for this price; available in seven sets, as well as two-packs and individual pairs). 

    9. Medicube's "Zero Pore" Pads, which are dual-textured toner pads made with lactic and salicylic acid to exfoliate and refine your pores. The excess sebum oil in your face just met its worst enemy in this cult-fave Korean skincare product. 😈 

    Promising review: "I kept seeing this product on social media and finally decided to give it a try. I use this twice daily and it’s been a couple of weeks and I definitely noticed my pores have shrunk. I even apply it to my neck and chest area. Product is soothing, gentle on my skin (have extremely sensitive skin), no strong smell, cottons are soft, and did not cause any breakouts! It’s great for the value and I’ll definity be repurchasing these." —Ee El

    Get a pack of 70 from Amazon for $15.98 (available in four other styles). 

    10. And Mighty Patch Nose Patches for overnight use to help kick "nose gunk" to the curb — this extra-large hydrocolloid patch helps lift sebum to reduce the appearance of pimples, pores, and oil. You can even see all the satisfyingly gross evidence for yourself when you pull it off in the a.m. 👀. 

    Promising review: "These things work! I’ve been dealing with bad breakouts recently and could not figure out what was causing them. I was recommended to try these, and let me tell you, the stuff that came out of my pores is unreal. I’ve tried charcoal face masks, and nothing has worked as well as these. My face is finally clearing up." —Hannah Braswell  

    Get a set of 10 from Amazon for $16.55

    11. An understated, elegant solitaire necklace from TikTok-beloved brand Pavoi that gives ~quiet luxury~ vibes at a delightfully affordable price. 

    Model wearing a minimalist cubic zirconia necklace and earrings
    Gold necklace with a single round cubic zirconia pendant
    Amazon

    Promising review: "I wear it every day! I am shocked at the quality of this necklace. I try to take it off before I shower, but sometimes I forget, and it has held up beautifully. I wear it every day and night, and there is no tarnishing or turning my skin into weird colors. It is definitely worth the money at such a good price. I get so many compliments on it. I’m definitely going to try more from this brand." —McKenna Oancea

    For what it's worth, Pavoi — the company behind this piece — has gone TikTok viral time and time again for its classic, modern, and expensive-looking pieces. I personally own almost all my "daily wear" jewelry from Pavoi and swear by it. Everything is so easy to accessorize and makes my outfits look and feel so much more put together, and the pieces are so durable that they're easily worth twice what I paid. Check out the rest of Pavoi's line of jewelry for more options, including earrings, bracelets, and anklets! 

    Get it from Amazon for $13.45 (available in three finishes). 

    12. E.l.f.'s Holy Hydration! Lip Mask for anyone who wants to go TURBO on ensuring they lock in enough moisture for the perfect pout. This silky, hyaluronic acid-infused formula is designed not to stick, so it plays nice with other lip products at all times of the day. 

    Promising review: "If I could give this lip mask 100 stars, I would. What is there not to love about this product? It's beyond moisturizing and quite soft as you put it on, like butter. The scent has me perplexed, not sure that's the correct word to use. I know that scent, it reminds me of something from the '70s or '80s. The scent takes me back, but to where I do not know. AAAA++++, it's a must-buy!" —Stina

    Get it from Amazon for $7

    13. Good Molecules Yerba Mate Wake Up Eye Gel, a cult-fave product for your beauty arsenal that will quickly help minimize eye puffiness and swelling thanks to its winning combo of caffeine and hyaluronic acid. It's basically an alarm clock for your eyeballs, because boy howdy are they awake now!! 

    Promising review: "I love this product and have noticed a huge difference when using it consistently. I am on the younger side and don’t have the worst under-eye bags, but on those occasional mornings when my eyes are puffy with somewhat visible dark circles, this product definitely does the trick! Honestly, I love all the Good Molecules products." —Hayden Smith 

    Get it from Amazon for $5.99

    14. Neutrogena Ultra Sheer Moisturizing Face SPF 60 Serum, which finally answers the question of, "What if a high-quality priming moisturizer could also punch the UV right out of the sun??" This lightweight, nongreasy, no-white-cast formula is here to solve all your warm weather beauty woes once and for all by playing nice under your makeup *and* protecting you from the sun's rays. 

    Promising review: "I've gone through several sunscreens to wear with makeup, and this has been the best for me. I'm a simple girl. I apply this with vitamin C cream, let it absorb, and then apply my It Cosmetics CC cream. It acts like a primer for me, and my CC glides nicely over it, no pilling, no heavy or cakey feeling. It's def lightweight but provides great protection." —Emily Haynes 

    Get it from Amazon for $14.12

    15. Or a splurge-worthy bottle of EltaMD UV Clear Face Sunscreen reviewers attest is worth every damn penny — this sensitive skin-friendly formula is lightweight, nongreasy, and doesn't leave a white cast. And because it is determined to be the Ultimate Sunscreen Of All Time, it's also made to help protect and calm rosacea, hyperpigmentation, and acne-prone skin 🙌. 

    Promising review: "TikTok made me buy it. Recommended by at least three TikTok doctors (real ones, I promise) and was pleasantly surprised. Not greasy, no white cast, and doesn’t irritate my oily skin." —Victoria Caboa

    "Because I have hated just about every facial sunscreen (especially you, Supergoop, lol) I’ve ever tried, the price for this product is honestly worth it. Doesn’t feel greasy, oily, or silicone-y. Doesn’t leave a white cast. Doesn’t have a strong odor. It really just feels like I’m putting another layer of moisturizer on. If I go out with only this SPF with no makeup, my skin looks nice, dewy, and moisturized, but never oily or greasy. Most importantly, this keeps my rosacea in check!" —Christina Chetwood

    Get it from Amazon for $40.85

    16. K18's Leave-In Molecular Hair Mask for a literal four-minute, no-rinse fix to help restore dry or damaged hair, whether it's from bleach, heat, chemical services, or "check all of the above." Odds are, if you've heard of it before, it was from your stylist — it's one of those "if you know, you KNOW" products that's well worth the price. 

    K18 is a small business that specializes in hair products. 

    To use, wash your hair with shampoo and not conditioner. Towel dry your hair and apply the hair mask, leaving it for four minutes. Then style as usual without rinsing. 

    Here's what BuzzFeeder Melanie Aman says about it: "I bleach my dark brown-black Asian hair blonde every 6–8 weeks, so I was immediately intrigued when I first heard some stylists at my salon raving about K18. I was gobsmacked at how much softer my hair was. Seriously. I spent the whole day touching my hair, and even my boyfriend agreed that my mane was noticeably silkier. Olaplex was my go-to before I tried K18 and I still stand by it as a product, but I really love that K18 is a leave-in treatment rather than an in-shower mask. Having to let the Olaplex sit for 10 minutes felt like forever, especially when I wasn't taking an everything shower (you know, the ones where you exfoliate and shave). With K18, you let it sit in your hair for four minutes post shower to activate and then you can style your hair (or just let it air dry like I do). I've found that my hair is softest the next day, so don't be discouraged if your hair looks or feels the same the day you use it."

    Promising review: "My hair stylist recommended this product for my hair and it was such a superior product to anything else I have used. It is expensive and I have long hair so it is doubly expensive, but so worth it. As I aged my hair became really frizzy and dry, but this product changed everything, leaving my hair so manageable, silky, soft, body and no frizz. I cannot say enough good things about K18." —Dawne

    Get it from Amazon for $29. 

    17. A set of slow-fizzing ~Dreamy Lavender~ Calm shower steamers perfect for humans who are stressed out from their busy lives and, incidentally, too busy to do anything about it!! Now, you can cram in some self-care as part of your regular routine by dropping this right into the shower for a quick little oasis among the chaos. 

    Body Restore is a small business that specializes in cruelty-free bath products made with natural essentials. 

    Read more about aromatherapy and stress and tension at Johns Hopkins.

    Promising review: "I LOVE these shower steamers!! They smell heavenly and last through my entire shower and then some. I have them on a subscription. The scent fills my bathroom and then into my bedroom and hallway when I open the door after my shower!! I have gifted these to many friends and now they all have fallen in love with them. You won't regret this purchase!" —KhiKhi

    Get a set of 15 from Amazon for $29.99 (also available in a variety pack). 

    18. A bottle of Color Wow Dream Coat Supernatural Spray designed to work on all hair types to give your blowout the smoothest, most frizz-free styling of its *life*. If your greatest enemy is summer humidity, this little bottle is about to be your secret weapon. Bonus: you only have to spray it once every three shampoos for it to work, so it'll last you a *long* time. 

    Check out a TikTok of the Color Wow Dream Coat Supernatural Spray in action. 

    Promising review: "I rarely — I don't think ever — rave about a hair product, but this is an exception. I got it to smooth out the frizzies in my hair, and it performed above and beyond my expectations. I'm not a fan of the price, but I'll keep buying it because it's worth it. I highly recommend this product!" —Amazon Customer

    Get it from Amazon for $12+ (available in two sizes). 

    Psst — you can also get this in an "extra strength" version and a curly hair version! 

    19. Aquaphor's Healing Balm Stick made with avocado oil and shea butter to soothe all those dry, cracked spots that pop up on your human body. This is perfectly portable so you can get relief on the go!  

    Promising review: "RUN to buy this, I repeat… RUN. I bought one of these about two years ago and it’s STILL going strong. Aquaphor is amazing, we all know that. Buuut the convenience of having it in a tube is life changing. It truly is as easy as one, two, three. It can easily be applied to anything you could possibly need. I’ve used it on brand new tattoos, dry/chapped skin (hands, feet, legs, lips etc.) and the edge of my hair line to protect my skin from hair dye!" —Tara Fossa 

    Get it from Amazon for $10.33

    20. Acure Brightening Facial Scrub to help gently (and delightfully!) exfoliate and soften your skin with its unique blend of sea kelp and French green clay. Reviewers note that unlike a lot of competitors, this scrub keeps its grittiness through the cleansing, and that a little bit goes a looong way. 

    Promising review: "It’s a pleasant, gritty scrub that doesn’t hurt my face with salt or anything that feels like sandpaper. It’s moisturizing, exfoliating and lovely. I follow up with my skin oil, serums and moisturizer. My makeup goes on like butter. I’ll buy this again." —JBF

    Get it from Amazon for $6

    21. Salt & Stone extra strength, clear glide deodorant that's a popular pick for aluminum-free reviewers, using probiotics to help neutralize odors and a blend of hyaluronic acid and moisturizer to keep your skin extra hydrated. But the real star of the show is the lovely scent profiles, including Santal & Vetiver, Bergamot & Hinoki, and Black Rose & Oud. 

    Psst — reviewers mention that the Santal & Veviter scent smells a LOT like Le Labo's famous Santal 33! 

    Promising review: "Best deodorant ever. I tried it thinking it will be a waste of money, mostly because it’s the most expensive deodorant I have purchased. Though I wish it were a little cheaper, let me tell you, from 8 a.m. to 8 p.m. it was as fresh as if I had just applied it — oh, and it’s the height of summer for me. I expected it to fail me as I do a cycle class at the gymm and trust me when I am done I am soaking wet. I got home, and this deodorant is still as fresh as when I applied it. With the bikes so close to each other for the first time I was not conscious of me having workout body odor. This deodorant is now my new best friend!!" —Nashie

    Get it from Amazon for $20 (available in four scents). 

    22. pomade hair wax stick designed to work for all hair types for some residue-free *instant* hold for slick-back ponytails or setting flyaways, cowlicks, and baby hairs into place, if that's the ~look~ you're going for that day. Reviewers note how easy it is to glide over hair and brush back without leaving hair looking greasy or shiny. 

    Promising reviews: "I saw this on YouTube and immediately wanted to try it. I have curly hair, which I love, but sometimes I just want to put it in a ponytail and go on with my day. This is a time saver for all those little hairs that tend to stick up or don't want to stay in place. I’m not a fan of hairspray, and this even smells nice. I believe it’s a light coconut smell. Overall, you are satisfied, and you don’t need to use it much. I took it with me on vacation, and it saved me time in the evening from having to deal with bad hair days." —Blanca Perez

    Get it from Amazon for $7.99 (available in multipacks).

    23. Neutrogena T/Sal Therapeutic Shampoo, which relieves scalp build-up from dandruff, scalp psoriasis, seborrheic dermatitis, and even dry shampoo use like nobody's business. Bonus: thanks to the salicylic acid in the formula, this shampoo continues to work and provide relief hours *after* you shampoo with it. Major haircare flex. 

    Promising review: "This stuff really helped eliminate the dry flakes I was having. Every once in a while, my scalp goes through a period where it’s just so dry and itchy. I use this stuff once and it’s drastically improved! I used to use the scented one, but honestly, I really dislike the smell. When I found this scentless one, I was so happy! It really works, trust me." —Amanda S. 

    Get it from Amazon for $7.32 (available in different sizes). 

    24. A popular, super affordable pair of strappy support sandals made with a memory foaming yoga padding, a flexible fabric strap, and lightweight, nonslip soles — literally how dare this shoe be this cute AND this comfy?? The audacity. 

    Promising review: "So happy I found these. They are so comfortable and have the perfect balance of support and a natural fit. What I was pleasantly surprised about was how soft and stretchy the knotted strap is. It’s not stiff and restrictive, but it stretches as you walk and is so nice. Love everything about the shoes." —Jordan Rice

    Get it from Amazon for $15.99+ (available in sizes 5–11 and 29 styles). 

    25. RoC Retinol Correxion Under Eye Cream, which is sensitive! skin! friendly!!! and also does a number on dark circles, wrinkles, and puffiness around your eyes. It takes a few weeks to see results, but for such a small thing to add to your routine, it can have a big impact. 👀 

    Promising review: "A small amount moisturizes the lower eye area and upper eyelid without irritation. Great absorption and helps with wrinkles. Excellent quality for the price compared to higher-end products. Will definitely purchase again." —PMZ

    Get it from Amazon for $17.60

    26. A nine-pair set of hypoallergenic golden hoop earrings because sometimes you have to get the outfit vibe just! right!!! which means mixing things up from your usual go-to hoops (bless their overworked hearts). This gives you plenty of affordable, chic options so you can try out a different set every day of the week. 

    Assorted gold hoop earrings
    Close-up of a person wearing a chunky gold hoop earring
    Amazon

    Promising review: "I'm picky when it comes to jewelry and love these. They haven't tarnished on me at all or hurt my ears, and the gold isn't tacky looking. Love the variety and you can't beat the pricing. Also, a great gift!" —Marisa

    Get a set of nine from Amazon for $15.99 (also available in silver and rose gold). 

    27. A classic, stylish, and oh-so-reliable Timex Weekender to instantly elevate any outfit, and also let you feel ~old school~ being able to check the time without pulling your phone out of your back pocket and letting a thousand notifications distract you. 

    Promising review: "I really like this Timex watch. Classic look for an amazing price. I purchased it with the plan to get a leather watch band but I have really enjoyed the green canvas strap, so I have not bothered to upgrade. I also like that I can see the time in the dark with the indigo feature."stephanie m. 

    Get it from Amazon for $39.97 (available in 10 styles). 

    28. E.l.f. Power Grip Primer, aka a *godsend* for makeup lovers of all skin types, particularly those dealing with dry, flaky, or acne-prone skin. Once you apply this and let it set for 30 seconds, not only will it grip your makeup in place, but the hyaluronic acid will help moisturize and plump your skin to improve its texture over time. 

    Promising review: "I wanted to try this for the longest time and I finally got it and I was not disappointed. I highly recommend this product, especially if you have dry skin. This is my favorite primer to use now. Works so well and helps with making your makeup look almost flawless. Highly recommend it." —Megan Lindstrom

    Get it from Amazon for $8.92

    29. An affordable, Lululemon-esque longline sports bra so comfy, supportive, and versatile that reviewers love it both for outdoor workouts, gym use, *and* errand running. This is designed to be supportive without being too compressive, with lightweight fabric that keeps you breezy in the heat. 

    Promising review: "LOVE. It is super comfortable to wear and is great for supporting my chest when I go on a run. Doesn't collect sweat, very nice and cool material for hotter environments. I have it is so many colors because I love them so much. HIGHLY recommend!" —Cheyenne

    Get it from Amazon for $22.99+ (available in women's sizes XS–XXL and 21 colors). 

    30. An adorable, roomy duffel bag that's practically *screaming* "take me on a weekend trip" — people compare this durable, water-resistant option to Herschel's duffel and love that it comes with long handles for easy maneuvering and a side panel to hook it to a roll-on suitcase. Bonus: it's small enough to use as a "personal item" on flights!! 

    Promising review: "This bag is amazing!! It’s the perfect size for all my gym stuff. Clothes, shoes, water bottle, pre-workout, headphones, toiletries, etc., and it can be made smaller or bigger height-wise with these little buttons they have on the side that you can snap down. Very cute. It also has some inside mesh pockets to help separate things better. If you thinking about it, just buy it! You won’t regret it." —Sarah Brackenrich

    Get it from Amazon for $19.99+ (available in dozens of colors).

    31. Makup's Brow Me, a hybrid eyebrow wax and sculpt gel system to give yourself a professional-quality eyebrow job from the comfort of your own bathroom vanity. This water- and sweat-resistant formula has a hold so strong that a lot of reviewers compare it to lamination, and say it holds up better than expensive competitors. 

    Makup Beauty is a small business that specializes in makeup products. 

    Promising review: "I’m obsessed with this product. I have my brows micro bladed but I love the look of the bushy laminated brows and this product is my holy grail now. It lasts all day, and I don’t need to have my brows laminated by a professional. I recently went on vacay in Cancun which is humid and these brows didn’t move. Highly recommend!!" —Tammy J 

    Get it from Amazon for $9.98

    32. E.l.f.'s Holy Hydration! Makeup Melting Cleansing Balm, which is an absolute *treasure* among reviewers with sensitive skin. This nourishing blend contains hyaluronic acid to hydrate skin and help protect your moisture barrier, gently cleansing your skin of potential irritants *and* helping prevent more from working their way in. (Psst — reviewers say this is an excellent comp to expensive versions like Farmacy!) 

    Promising review: "E.l.f. has really stepped up their game lately! I was using Farmacy Makeup Meltaway, and I loved it, but it was very expensive. I decided to try the E.l.f brand because of the price, and it's the exact same thing! For $11, you can't go wrong with this product. I wear waterproof mascara, and this makes removing it super easy! My face feels super clean and hydrated after using this product. The product lasts for a good amount of time, too." —Haley McCaulley

    Get it from Amazon for $11

    33. Kitsch's overnight heatless curls set designed so you can set your curls before bed, comfily sleep with your hair twisted into the soft rod, and wake up to lovely curls that you *don't* have to use damaging heat tools to achieve. These are also a lot more user-friendly than other versions on the market, since it features a more durable, flexible hold and comes with soft scrunchies to lock it in place. 

    This product is designed for use on all hair typesKitsch is an LA-based, self-financed, woman-owned business established in 2010 that specializes in hair accessories. 

    Promising review: "Honestly, I was so surprised by how well this worked on my hair. The first night, I tried it on two-day hair that was completely dry, and I still woke up with curls the next morning. The following day, I tried it after washing my hair and put it in when my hair was slightly damp, and the curls the next day were so full and bouncy. The curls have lasted really well throughout the day, and I didn’t end up having a flat spot in the middle of the back from separating the two halves of hair to wrap them. Overall, this makes getting ready in the morning so much easier, and I am so glad I have a heatless option to doing my hair now." —Megan MacGregor

    Get it from Amazon for $11.67 (available in nine styles). 

    34. A suuuper-popular Bio-Oil made with vitamins A and E, chamomile, and lavender — you may recognize it as a product a lot of people use to help fade scars (both old and new), soothe cracked and dry skin, and help moisturize without affecting your pores, but people also use it to help with dry and painful skin on their hands from handwashing and sanitizing.

    FWIW re: scars, though, this stuff really works. I had thyroid surgery a few years ago and Bio-Oil took me from looking like I'd stumbled out of the Red Wedding to virtually no detectable scar within a few months. All I did was apply it once in the morning and once at night.

    Promising review: "Acne scars? Read this. I found out about this product while scrolling through TikTok last week. It came highly recommended, so I decided to look up the price on Amazon. After reading several reviews, I figured I might as well try it out. Today is the fourth day I used the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few years old acne scars is improving. My skin looks younger — it’s hard to describe, but I can see a difference. It looks less rough. I’ve been using it morning and night." —Yasmin Rodriguez

    Get it from Amazon for $11.12+ (available in four sizes and two bundles).

    35. L'Oréal 8 Second Wonder Water Lamellar, which, true to its name, quite literally works its magic in *eight seconds* — you apply it to wet hair after a shampoo, massage it, rinse it out, and boom! This stuff targets damaged hair of all types to give you silkier, shinier locks for all the main character hair moments you *deserve*. 

    to the left, an image of brown hair with the text
    A reviewer with defined coily hair
    L'Oreal/Instagram, www.amazon.com

    Promising review: "Yes, I actually saw this product reviewed on TikTok and had to try it. It is amazing stuff OMGOSH!!! I have already purchased my second bottle. I have a lot of hair, and it gets tangled easily. This stuff made it soft and manageable after the first use." —Jennifer Borchers

    Get it from Amazon for $10.97

    36. A classic vegan leather JW Pei purse��perfect for stashing the essentials when you're tasked with being very busy and very cute at the same time. 

    model wearing the bag in black as a crossbody
    Person posing against a modern background, wearing a beige crop top, white pants, sunglasses, and carrying a light blue handbag
    Amazon

    JW Pei is an Asian family–owned, California-based brand established in 2018 that specializes in high quality vegan-leather products. 

    Check out a TikTok of all the things the JW Pei bag can hold

    Promising review: "This bag is so stylish! The quality is amazing!!! The packaging it came in was super nice, too! It fits my phone, card wallet, and a few other small items! I love how the strap is adjustable, too! I also love that they provide you with a dust bag. I will most likely purchase another bag soon!" —Genie

    Psst — if you have Amazon Prime Wardrobe, you can try this piece out before you buy it! 

    Get it from Amazon for $89 (available in seven colors). 

    37. And a convertible laptop backpack that's essentially the Hannah Montana of on-the-go accessories — this can be worn as a regular backpack for days when you're Doing The Most, or as a messenger bag on your shoulder on days when you're Hopefully Not Doing As Much. Regardless of your chaos level, this durable, well-constructed daypack features padding, a USB port, and lots of pockets to keep your stuff safe and organized. 

    Promising review: "This bag is very well made, and is also water resistant. It has plenty of room for laptop and papers, folders, and cords. I love that it is versatile and I can wear it on my back or carry it like a tote bag, and it’s stylish looking!" —michelle vastano

    Get it from Amazon for $32.99 (available in four styles). 

    Reviews have been edited for length and/or clarity.