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Insights

Opinion, how-tos, thought leadership, and analysis from the global app and social media industry

New in-app gaming feature delivers extra $25 million in rewards for users

Game on: How Opera GX redefined game advertising

What are the advantages of CPI campaigns for mobile marketers?

Snapchat or TikTok: Which is best for your user acquisition strategy?

Why ROAS is king of user acquisition campaigns

Top 5 influencer marketing mistakes that app marketers should avoid

Driving growth with B9: a deep dive into attribution, in-App events, and Appsflyer Integration

Belong app relaunch and expansion [case study]

Techniques for retaining player attention in advertising creatives

How retargeting transforms in-app ads into brand goldmines

App marketing agency insights

Casual and puzzle gaming sees 2% YoY increase in advertiser ratio

Beyond Google and Facebook: The modern marketer’s toolkit for 2024

A Guide to app content marketing strategy

IGC vs UGC: How app developers can leverage community engagement

How to use stories for in-app marketing

The stages of app marketing

How to get the most out of product analytics for apps

App marketing: Strategies for success in a digital age

Incent traffic for iOS app promotion

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