Influencer marketing is off to a strong start in 2024, even as other parts of the creator economy struggle.
Data shows new social apps often struggle to stay relevant as they challenge Instagram and TikTok
New social-media platforms risk becoming fads as buzz pushes them to the top. But founders are trying to build products that last.
A VC explains where he sees promise in the creator economy as the hype cycle wanes
Rex Woodbury's Daybreak Ventures is eyeing startups at the intersection of creators, shopping, and AI.
Mark Zuckerberg wishes America a happy birthday while surfing in a suit with beer and flag in hand
Wake up, babe. Mark Zuckerberg is surfing while wearing a tux and waving the American flag.
Noplace is the hottest new app on the charts. Its founder spills on how it went viral and plans to skirt becoming a 'fad.'
Noplace is the top app on the Apple App Store this week. We spoke to the founder behind the viral hit.
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Influencer talent firm Night is laying off the leaders of its team that aimed to turn creators into TV and movie stars
Night has parted ways with Alex Piper, who served as the head of Night Studios, and Jared Jacobs, who was the vice president of development.
11 VC firms investing in the creator economy's next phase, as startups like ShopMy and WorkWeek raise millions
Business Insider is highlighting 11 VC firms that are betting on the creator economy as it enters its next stage.
Instagram is aggressively pitching creators on its new AI tools
Instagram launched an "AI Studio" feature that lets creators make their own chatbots. Mark Zuckerberg is out pitching it and other AI tools.
Instagram and TikTok are trying to put the 'social' back in social media with new features for close friends
Instagram, TikTok, and Snapchat are leaning into features for close friends instead of influencers.
Instagram notes are growing at a 'wild pace' and central to the app's future plans
Business Insider spoke with more than a dozen creators to see whether they liked the notes feature and how they were using it.
TikTok is the top social-media app Americans trust for news, according to new data
US adults are less worried about TikTok as a news source compared to other social apps, per a new Pew Research Center survey.
Instagram's top exec describes TikTok's impact on social media and where he sees the industry going in the future
The Meta exec Adam Mosseri said TikTok's rapid rise hurt YouTube more than Instagram. He said YouTube was best at sharing revenue with creators.
Read the pitch decks from these 34 creator-economy startups that helped them raise millions of dollars
Creator and influencer startups used these pitch decks to raise millions. Despite a downturn, venture capitalists are still funding creator companies.
Seeking nominations for the top VCs backing the creator economy in 2024
Business Insider is compiling its fifth annual list of the top venture capital players funding creator economy startups. We want to hear from you.
How Gen Zers are redefining the talk show for the TikTok era
Fallen Media is the media production startup behind "Street Hearts," a short-form video show about blind dates.
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Read the 23-page pitch deck that ShopMy used to raise $18.5 million to shake up affiliate and influencer marketing
ShopMy is an affiliate and influencer marketing platform competing with the likes of LTK, Grin, and Rakuten.
Ex-Instagram staffers have created a buzzy social-media app focused on small-scale sharing and a cozy experience
Retro, a photo-sharing app, is building a cozy, small-scale user experience with shared albums and private messaging while avoiding AI trends.
14 music-tech startups shaping the industry, from the AI platform Suno to the production tool Output
Business Insider is highlighting music-tech startups that are changing the ways music is created, distributed, and consumed in 2024.
Hollywood and traditional media companies need 'radical levels of reinvention,' according to Accenture. Here are 3 ways they could learn from the success of social media.
UGC, video games, and lifestyle bundles are key ways that traditional media companies can reinvent themselves, according to a new Accenture report.
Creator startup Jellysmack has sold its catalog-licensing business as it prioritizes core initiatives
Creator startup Jellysmack sold part of its business that focused on paying creators to license their video catalogs.