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ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income 3rd Edition


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An update of one of the bestselling blogging books, written by two of the world's most successful bloggers

There's a reason why the first two editions of this book have sold thousands of copies worldwide. Written by two of the world's most successful bloggers, it's one of the clearest books out there on how to earn an income from your blog. This new edition gets you up to date on the very latest changes that affect the blogging-for-business landscape. Featuring new material on Twitter, Facebook, and LinkedIn; plus new ways and tools to grow your audience and expand your business beyond your blog, this professional blogger's bible is better than ever.

  • Helps novices choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue
  • Gives aspiring bloggers proven techniques and the tools they need to succeed in building a business from their blogs
  • Reveals 20 key ingredients for a successful blog post
  • Offers solid, step-by-step instruction on how bloggers actually make money, why niches matter, how to use essential blogging tools and take advantage of social media and content aggregators, how to optimize your advertising, and much more
  • Includes techniques for attracting and growing an audience and how to mine new business opportunities beyond your blog

Written by two fulltime professional bloggers, this exciting, updated edition of ProBlogger tells you exactly how to launch and maintain a blog that makes money.


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Editorial Reviews

From the Inside Flap

Make blogging your business — and love what you do!

You really CAN make a living as a blogger — if you're willing to commit the time and effort, and if you follow the advice in this book. Written by two leading authorities on creating and monetizing blogs, ProBlogger lays out the steps you need to follow to create a revenue-generating blog. Complete with exercises to help you put the advice into practice, this book offers a realistic, approachable look at what it really takes to turn blogging into a successful career.

With this practical guide, you can

  • Understand both direct and indirect earning methods
  • Develop a successful earning strategy
  • Write content that attracts and holds visitors
  • Learn to market and promote your blogs
  • Engage followers via Twitter, Facebook, and LinkedIn
  • Study the secrets of more than a half-dozen successful blogs

From the Back Cover

Make blogging your business and love what you do!

You really CAN make a living as a blogger if you're willing to commit the time and effort, and if you follow the advice in this book. Written by two leading authorities on creating and monetizing blogs, ProBlogger lays out the steps you need to follow to create a revenue-generating blog. Complete with exercises to help you put the advice into practice, this book offers a realistic, approachable look at what it really takes to turn blogging into a successful career.

With this practical guide, you can

  • Understand both direct and indirect earning methods
  • Develop a successful earning strategy
  • Write content that attracts and holds visitors
  • Learn to market and promote your blogs
  • Engage followers via Twitter, Facebook, and LinkedIn
  • Study the secrets of more than a half-dozen successful blogs

Product details

  • ASIN ‏ : ‎ 1118199553
  • Publisher ‏ : ‎ Wiley; 3rd edition (March 20, 2012)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 336 pages
  • ISBN-10 ‏ : ‎ 9781118199558
  • ISBN-13 ‏ : ‎ 978-1118199558
  • Item Weight ‏ : ‎ 14.5 ounces
  • Dimensions ‏ : ‎ 5.9 x 0.8 x 8.6 inches
  • Customer Reviews:

About the authors

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Customer reviews

4.4 out of 5 stars
4.4 out of 5
212 global ratings

Customers say

Customers find the book great for blogging novices and experienced. They appreciate the well-explained, useful information. Readers also say the authors are spot on about the warm and fuzzy element of a good blog. Overall, they find the content highly beneficial and well worth the cost.

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59 customers mention "Readability"52 positive7 negative

Customers find the book well-explained, with great tips and ideas. They also say it's a wonderful tool from a genuine perspective, and that the authors have done the legwork. Readers also say the book covers well all the main topics of blogging and is highly beneficial.

"...The book is not only well written and easy to read, but one of the most comprehensive one about blogging and how you can create a nice living from..." Read more

"...I thought this book did a thorough job introducing the reader to what blogging is about (including the advantages that are not money related), and..." Read more

"...Chris and Darren have presented easy to implement tips on creating an authoritative popular, well-trafficked blog...." Read more

"...The tips given are clear and practical and offers specific suggestions for different types of blogs...." Read more

21 customers mention "Content"21 positive0 negative

Customers find the book's content great for blogging novices and experienced alike. They appreciate the language, examples, and links that help them get started. Readers also say the book offers specific suggestions for different types of blogs.

"...not only well written and easy to read, but one of the most comprehensive one about blogging and how you can create a nice living from it if you..." Read more

"...The tips given are clear and practical and offers specific suggestions for different types of blogs...." Read more

"...isn't very long or very complicated; it makes for a good, quick read about blogging...." Read more

"...Sound, experience based, suggestions about blog management and realistic points of view -- will the blogger do it? can the blogger do it?..." Read more

Happy 14 year Anniversary!
1 out of 5 stars
Happy 14 year Anniversary!
Wow time flies while your having fun. It's really hard not to look back on this period of time and see how things were back then. That's about as far as I'll take that thought. Yes, the photo is a picture of the actual book that I bought back in 2008! The inside would reveal highlighted passages and book marks throughout. It was my compass in unfamiliar terrain. Now it's just a relic of a bygone era. If we can't update the material then the question becomes; 'Where are they now?'
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Top reviews from the United States

Reviewed in the United States on March 24, 2012
There are so many books about blogging that you could fill an entire library with nothing else, but. The problem with most of these books is, that they are either incomplete and you would need to read a chapter or two from each in order to get the complete picture about blogs and blogging; or so poorly written (put together in a rush) that people never finish to read them because they lose interest.

When I learned about this book a few years back I purchased it because I heard so many good things about both authors, Darren Rowse and Chris Garrett. Darren is a full-time blogger that makes six-figure income himself through his famous Problogger blog and the highly successful digital photography school (DPS). I believe there isn't anybody who is somebody on the Internet that did not hear about Darren.

Chris is also a full-time blogger, an Internet marketing coach, and most of all the creator of a "five-star" course on authority blogging.

People purchase things from people they trust. What other method is the best to gain someone's trust then demonstrating your extensive knowledge and expertise in the topic through blogging or published books. It is not enough, however, that a person declares that he/she is an expert; people that read the person's book and/or blog, attend a course, Webinar or workshop that he/she leads are the ones that need to add the adjective next to the name of the "expert", or affirm the person's true expertise.

This is where Chris Garrett comes in. His "Authority Blogging" course is the best on the Internet, because he gives his own expertise without holding anything back. If you really want to succeed in earning a nice living from blogging, you must enroll into Chris's program. You will be 99% there.

I almost forgot that I am writing a book review so I need to go back to the book; but the thing is what makes a book a "Best Seller?" - experienced professionals that write well. This is the case with this book.

It is not everyday that you can find a book with that much value; therefore, the first thing I want to do is to thank the authors to create such a valuable reference book. The second thing one wants to do is, what I am doing right now (writing and publishing a review); otherwise the only way people will learn about this book by visiting my house and seeing one next to each of my computers and another one in a room where I can close myself for a quiet hour (get my meaning?).

The book is not only well written and easy to read, but one of the most comprehensive one about blogging and how you can create a nice living from it if you will follow the authors' advise. Did you ask yourself the following lately: "I'd like to know everything about blogging but I do not know whom to ask." Well, your source is here. Read this book.

The authors start immediately with the theme of the book: "How you can make money with blogging." You learn as soon as you open the first page about what it means to blog for money, what you need to do in order to start earning a living from the early stages of the blog and how you can measure the blog's success. So, if that is all what you are interested to know, you do not need to read further; but I would not suggest doing that, because you would lose lots of valuable information.

Once you know the basics (from Chapter 1) you start to learn about the details in the Chapters that follow. For instance I had no idea what CPC, CPM and CPS means. I read about them when I was seeking to find information about advertising on my blog, but for some reason people thought that I should know these acronyms.

There are other plenty of useful information that I learned about them by reading this book, such as what is affiliate marketing, guest posting, content marketing, relationship marketing, buying and selling blogs and other forms of income-producing methods. How about "sticky blogs?" Do you know what they mean? I did not know prior to reading the book.

Chapters 3 and 4 discuss the details for setting up your blog correctly and how to populate it with articles that people want to read.

Chapters 5 and 6 are the meat and potato about making money, but without promoting it through social media and other known promoting techniques mentioned above it will not happen; that is where Chapters 7 and 8 come in. (BTW I read these two chapters twice already).

By reading Chapter 9 you will learn about social media, an important part of your promotion efforts, and in Chapter 10 the authors giving you the secrets of successful blogs. If nothing else, just this chapter worth your time and expense - nowhere else you will learn these important materials. You know that the best way to assure your success is following what worked. Learning from successful people is an invaluable opportunity.

As you read each chapter, pay attention to the organization of each. You could basically learn the important things you need to know in order to build a successful blog just by reading the subheadings, the bulleted lists, the samples, the tips and exercises that scattered through each chapter.

You also have to understand that most of the things the authors are teaching you they have done it personally; it is all based on their experience. They are blatantly allowing you to copy them. There is no reason to reinvent the wheel when they are already invented it.

In summary, whether you're new to blogging, contemplating to start one, or just launched one that is not moving toward the right direction, you will definitely find plenty of useful information for all three instances. You do not need to be a technical wizard or a marketing guru to understand and learn the ropes. The book walks you through smoothly from the very basics of blogging to a more advanced business user. You need this resource for your success.
79 people found this helpful
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Reviewed in the United States on April 24, 2013
ProBlogger has a great layout, and covers not only the specific methods by which blogs make money, but also delineates a nice process for choosing and creating content. I thought this book did a thorough job introducing the reader to what blogging is about (including the advantages that are not money related), and demystifying the professional aspects.

I already knew before I bought the book that the phrase "secrets for blogging your way to a six figure income" was going to be a gimmick, and sure enough, on page xxvi of the introduction (which comes before page 1), the authors tell you that it's a lot of work and not all that common to make six figure incomes from blogging. So if you were under the impression that this book would contain secrets for blogging your way to a six figure income because the title seems to promise that, you'll be a bit disappointed. The tone of the book is also a little grating. Most people who would consider blogging for a living are people who, for example, know what a blog is, and have used the internet before. A lot of the language felt like a combination of marketing speak and like the writers actually thought I knew nothing. While you are supposed to assume that your reader knows nothing, you are supposed to do this without letting on to the reader that you think he or she knows nothing! ha! So this book loses a star for making a promise on the cover that it can't possibly keep and for having a tone that made me roll my eyes.

But the information is real, and good, and at least 75% of the exercises they suggest struck me as really good ideas for people who are thinking about getting into blogging seriously and are not things I would have thought of before, and the resources they suggest are also fantastic. If I had to go back and do it again, I'd still choose this book, and I am happy with my purchase.
8 people found this helpful
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Reviewed in the United States on May 8, 2012
While I was writing my thesis, which my intention was to publish in book form, I began researching how to promote a book and soon realized that as an author I would be expected to do all of the book promotion, and that starting a blog and building an audience would be a great way to do that. Lucky for me, I stumbled across the first edition of Problogger, and I used the advice contained in this wonderful guide to set up and structure my first blog. And I'm happy to say that I've spent a lot of time since traveling around the country speaking about my topic. People began finding me and hiring me because they were finding my blog.

I have just finished reading this newly updated edition, and found it a great reminder of things I need to implement at my sites. Plus, I really enjoyed the updated examples and case studies showing how others have become Probloggers as well. Chris and Darren have presented easy to implement tips on creating an authoritative popular, well-trafficked blog. Follow their advice and see your own success grow!
2 people found this helpful
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Reviewed in the United States on March 2, 2014
This ProBlogger book was the perfect resource for growing my blog, Lessons From A Paralyzed Dog. The tips given are clear and practical and offers specific suggestions for different types of blogs. I appreciate that it was written by a leading authority in the business who shared his own personal experience. My only mistake was in buying this as a Kindle version because there were so many pages I would have liked to flip back and referenced.
One person found this helpful
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Top reviews from other countries

Sal Ciampa
5.0 out of 5 stars Beginner to established blogger must read
Reviewed in Canada on June 26, 2013
After reading PROBLOGGER I found the advice it offered very helpful. PROBLOGGER is a very handy tool for anyone that wants to begin blogging to the blogger that has already established his or her blog.

PROBLOGGER offers advice on how to decide what to blog about as well as the different ways you can generate income from your writing.

Someone like myself who already has a blog, there were several ways I could improve my writing and improve the format of my posts.

An excellent and easy read to understand, PROBLOGGER makes a fantastic tool for today's blogger.

While some of us may not reach a six-figure income from blogging, PROBLOGGER authors Darren Rowse and Chris Garrett show us how they achieved the high earnings they enjoy today from blogging.
One person found this helpful
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Dawid Engel
5.0 out of 5 stars Super Buch
Reviewed in Germany on August 20, 2014
entweder es ist gut oder schlecht. entweder höre ich zu lesen auf oder ich lese es bis zu Ende. dieser Mann Darren rowse weiß von was er schreibt
Dr. Peter Davies
5.0 out of 5 stars A blog is an exercise in rapport generation
Reviewed in the United Kingdom on August 16, 2012
This is an excellent book. It teaches you a lot about the technicalities of blogging.

But its main message is even better than that. Fundamentally a blog is an exercise in building rapport and connections with others. The book describes well how to do this, and so how to encourage and keep readers. If you are running a blog this book will help you to think about what you really want to achieve, and how to make a success of it for yourself and your readers.

The book has some sensible advice about how to earn some money from a blog, but the key seems to be good writing aimed a niche that others find interesting.

I can highly recommend this book to those either currently writing, or thinking about starting a blog.
11 people found this helpful
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Alex LPDG
4.0 out of 5 stars Scritto con ironia, contiene consigli importanti e sempre attuali
Reviewed in Italy on April 9, 2022
Ho letto quasi tutto questo volume, che mantiene ciò che promette, ovvero svelare diversi "segreti" per realizzare, migliorare ed ottimizzare un blog. Pur essendo passato qualche anno dalla sua pubblicazione, contiene consigli e indicazioni a tutt'oggi più che validi se si vuol capire meglio come si costruisce un blog o se, come nel mio caso, si ha intenzione di realizzarne uno. Il testo è scritto con una certa ironia e con qualche punta di sarcasmo: per chi ha una lettura fluente dell'inglese lo trovo un buon volume, che si può leggere anche non necessariamente dall'inizio alla fine. Consiglio a chi vuole fare sul serio di completare questo volume con un testo aggiornato e più attuale sul mondo del blogging e su come monetizzare il progetto.
KFM
5.0 out of 5 stars Amazing Read!
Reviewed in Canada on July 21, 2019
Amazing. Great read. Very informative, easy to follow, humbled advice. Thanks guys.