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Make Your Brand Part of the (Actual) Conversation
Being a part of the conversation around trending topics and major cultural moments is easier said than done for brands. The key? Creating ads people want to share, not just see.
Stop Losing Customers to Bad Digital Experiences
Whether you’re in marketing, CX, commerce or data science, you likely have lofty goals for digital transformation in your business. Customer data platforms (CDPs) have become an essential asset and marker of innovation in this space.
The Future of Event Marketing
Today’s marketers need to be taking a more strategic and purposeful approach to events, shoring up activities like orchestration, automation, technology and data collection while putting the right metrics in place to gauge their success.
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The State of CTV Ad Targeting
Connect TV’s digital marketing DNA supports hyper-specific targeting capabilities, but using traditional audience-building methods on the channel can lead to wasting impressions on households uninterested in your product or service.
Put Social First to Drive Revenue Growth
Social media has forever transformed consumer behavior, but most brands fail to leverage essential social touchpoints for meaningful engagement. Yet the brands that have mastered the art of meeting consumers exactly where they are on social platforms have seen unprecedented growth.
Privacy-Centric Targeting Strategies That Deliver
Cookie deprecation and ID uncertainty have a lot of marketers on edge as they figure out strategies to maintain reach and identifiability while also taking the necessary steps to ensure consumer privacy.
Unlock Gen Z’s Loyalty
Get past the myths and stereotypes about Gen Z shopping—that they’re online impulse purchasers who care little about brands—and you’ll find a group whose value is undeniable. But what can be done to win their long-term loyalty?
Transform Your Digital Content Strategy
A great digital content strategy isn’t just about reducing friction with your customers and streamlining operations within your teams. Your company’s digital presence is also a prime opportunity to entertain, engage and build brand loyalty.
An Insider’s Approach to Measuring Ad Effectiveness
Media agencies thrive by solving complexity for their clients, and measurement alone is a mountain they climb daily. With new ad formats in CTV, gaming and social media, as well as the rise of retail media, the pace of change in media has never been more challenging—and the need to deliver effectiveness has never been greater.
The Future of Measurement: Use AI to Elevate Marketing ROI
Improving marketing ROI is a top priority of four in 10 marketers, according to research from Kantar. The key to ensuring they are delivering growth in today’s evolving landscape? Taking a data-led approach to measurement that integrates advanced analytics, media and brand expertise.
The New Measurement Methods You Need to Master
Digital advertising is undergoing a transformative shift where emerging data strategies and measurement methodologies are redefining marketing effectiveness. From predictive audience targeting to AI optimization and personalization, there are a lot of new methodologies and strategies for marketers to consider.
The State of Sports Sponsorship 2024
When it comes to sports sponsorships, brands and rights holders need to align their vision, values and metrics. But just-released research from KORE found that 70% of sponsorship sellers feel unsure about their brand partner's goals, while nearly 60% of brands feel their goals aren't fully understood by rights holders.
Refocusing on Brand in a Performance Era
It’s a performance marketing world, and we’re just living in it. But despite what your budget might say, maintaining strong brand equity in the market is still the secret to success. And it’s the brands that are breaking the rules of traditional category growth that are winning in today’s market.