How to Get Sponsors for an Event: A Detailed Guide

The first thing that comes to mind when you decide to organize an event is how to get event sponsorships. It might be easy for established businesses to secure sufficient funding for their events but smaller companies do require assistance in this matter.

Event sponsorship plays a significant role in helping event planners arrange the resources that they need to orchestrate an extraordinary event. If you are struggling to gain enough sponsorships for your event, read this article to figure out how to get sponsorships for an event.

What is event sponsorship?

A sponsorship is a pact that takes place between a company and a nonprofit event organizer. Under this system a company invests in a non-profit event in terms of money or resources and in return, it receives exposure and other promotional benefits.

Companies usually gain exposure in an event by using their:

• Banners.
• T-shirts or other merchandise. 
• Brochures.
• Posters etc.

Through sponsorships, companies aim to reach out to their target audiences and support a good cause. By joining hands with a non-profit event organizer they earn an additional advantage that is much more than their products and prices.

In simple words, it is a marketing strategy for businesses that contributes to society as well.

How does event sponsorship work?

As discussed, event sponsors are the companies or businesses who offer funds to an event. How a sponsor contributes to an event usually depends on the event type.

Most commonly, sponsors provide the following things in an event:

• Money. 
• Place/venue.
• Exposure.
• Products or services.
• Brand credibility and others.

The agreement is a mutually beneficial one as the sponsor gets the below-mentioned advantages:

• Brand awareness. 
• Event tickets at low prices. 
• The opportunity to deliver a speech at the event. 
• Sell their products. 
• Other promotional opportunities.

Besides brand advertising, sponsors often spend their money on events to support a cause that they personally care for.

Why do you need sponsors for an event?

As mentioned above, event sponsorship brings multiple benefits to both the event party and sponsors. However, you need to decide if the kind of event you are organizing needs sponsors or not. How to know that?

Consider the following things to determine if your event needs sponsors or not:

• Determine if you are going to organize a huge event with celebrity speakers. 
• Your event will need sponsorship in case you have to arrange an impressive venue, transportation, catering services, or more. 
• Figure out if you need expensive items for your event. 
• Event sponsorships can also be important for you when you are a first-timer in this field and your brand needs to earn credibility.

There are a lot of factors that influence the question of whether you need an event sponsor or not.

If you need sponsors for your next event, don’t worry we are here to help. Find out some of the most effective ways to get sponsors for your event in our next segment.

How to get sponsors for an event?

When it comes to the question “how to get sponsorships for an event?” it is always good to look for companies that have something in common with your brand.

Keeping this thing in mind, we have shared 5 effective tips here to help you find the most suitable sponsors for your upcoming event.

1. Set your goals

When you are in search of suitable sponsors, the first thing that you need to do is to set clear goals for that. Determine, what you are looking for in your event sponsors.

Even if your ultimate aim is to gain funds from sponsors then also you cannot settle down with just any company. This is because your sponsors’ banners will be posted everywhere in your event. So you need to ensure that you choose sponsors who belong to relevant industries.

2. Search for potential customers

This is one of the most useful ways of attracting sponsors for an event. All you need to do is search for similar events to point out the sponsors in them.

The sponsors you find in these events are most likely to be interested in the kind of events you organize. So it will be easy for you to encourage them to be a part of your event as sponsors.

3. Create a strong pitch

When you successfully identify your sponsors, the next step is to create a solid and impressive sponsorship proposal. This is going to be a formal proposal that you can use as an opportunity to share your strength areas with them.

Consider the following things to build a compelling pitch:

• Share your company story and describe in detail what makes your brand better than others. 
• Make them understand what your company does. 
• Tell them about your target audiences and how the target market can be beneficial for both of you.

When you share the sponsorship email make sure to add your digital business card, contact information, social media links etc.

4. Utilize past data to encourage sponsors

To get sponsors for your event, you need to convince them to invest on it. Sharing your previous events data can be a useful method to prove that your event is worth spending on.

You can share your previous events’ data analytics report to give them an idea about how much your previous sponsors have earned and how much they can from your event.

Make sure to add the following points in your sponsorship proposal:

• Number of attendees. 
• Response from social media platforms.
• Revenue that sponsors have secured.
• Attendee demographics.

5. Incentivize sponsors

Incentivizing your sponsors is another useful trick that you can use to get them on board.

Consider the following ways to offer incentives to your sponsors:

• Offer discounts to attendees who purchase products from sponsors. 
• If you are organizing an exhibition, make sure you arrange a free booth for them. 
• You can also promote your sponsors on social media platforms. 
• Dont forget to add their brand name and logo on your marketing materials.

These methods are surely going work in your favor when it comes to persuading them to contribute to your event.

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Wrapping up

Convincing sponsors to participate in your event often seems to be a daunting task. However, with the right tricks and tactics you can easily achieve your goal.

We hope that the above mentioned tricks will be helpful for you in gaining maximum number of sponsors for your upcoming events.