MipDoc and MipFormats are joining Mip London next Feb, organizers confirmed today.
The new market is set to replace Mip TV, which traditionally took place in Cannes in April.
It will be the 27th edition of MipDoc and the 15th edition of MipFormats.
Mip London will take place in London’s West End from Feb. 23 to 27, with a base at the Savoy Hotel and adjacent IET London conference center. MipDoc and MipFormats will take place on the Sunday and Monday, focusing on showcasing new content, gaining market insights and networking with a view to deal-making.
The market will take place alongside London Screenings, which is already established in the month.
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“The biggest international week in unscripted is now in London with MIP next February,” said Lucy Smith, director of Mip London and Mipcom, which will continue to take place in Cannes in the fall. “We’ve had clear feedback from each genre community about the importance of maintaining MipDoc and MipFormats in the first half of the year. Unscripted is a growing part of the London events in February. By starting MipDoc and MipFormats ahead of the week, Mip London helps meet this demand, gives unscripted buyers and producers a head start on latest trends and potential partnerships, and further brings the Mip experience to London.”
Mipcom will take place from Oct. 21-24.
