Katy Leeson

Did you know that on average a pound invested in advertising returns just over £4 in profit? Or that TV accounts for nearly two-thirds (63.0%) of profit payback beyond the first week of advertising? Good news, you can now download the full research 'The new business case for advertising' which Thinkbox Ebiquity plc EssenceMediacom Gain Theory Mindshare Wavemaker UK recently launched, and watch the live stream sessions on demand to help inform your brand's growth plans. Grab a cuppa and get stuck in to this fascinating new study on the power of advertising to elevate your business: https://lnkd.in/eDGsP2iD

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Two of the largest #retailmedia players are now reaping the Attention 👁️👁️Advantage of #directmail as part of their offsite options for CPG clients. Come and join this fantastic webinar with JICMAIL to understand why …

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What a brilliant way to start the week with THREE #ukdigitalgrowthawards wins for Metis and MediaVision 🤖 Best Use of AI in Digital 🤖 For our Metis Accelerate product, which supercharges hashtag #SEO growth for large hashtag #ecommerce brands 📊 Best Use of Data 📊 For helping New Look make the biggest SEO gains of any ecommerce brand in the market 🔬 Innovation Award 🔬 For our ability to unlock the potential of market hashtag #data using our flagship platform, Metis #proudmoment #opportunitieseverywhere

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Our (recently) award-winning B2B marketing is underpinned by insight-led strategy. We’ve published a practical guide to help you brief better marketing. Find out more and download the full guide here   https://lnkd.in/e6qbZeMc #marketingstrategy #marketing #DMA

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As I keep saying to unitiated who think that Retail Media is just another bottom of funnel thing, and not something to worry about, you are simply not thinking this through. Retail Media is much further-reaching in that it has implications across the entire marketing spectrum, embracing brand, product, distribution, fulfilment, CRM, search, social, analytics. The driving force is the “flywheel”, as described best in this graphic. As Nick Manning writes "We are witnessing the full-scale emergence of a new way to drive business and new marketing models, and this will have a profound influence on the marketing services industry and thus the agency world." Retailers should think about creating their OWN flywheel. At our 'Retail Media for Retailers' event in London, Viv Craske spoke about how Retailers need to create their OWN flywheel made up of the following elements: -> Innovation. -> People. -> Operations. -> Ad Inventory and Advertising Products. -> Tech and Data. -> Commercial. Creating your OWN flywheel as a Retailer is the key to success, otherwise you just run out of road, and you cannot scale your Retail Media network. Get in touch if you would to know more about how to scale your retail media business.

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Did you know 45% of people say they are more likely to notice a catalogue sent in the post than a marketing email? If you're in the planning phase for your Christmas activity take a moment, grab a cup of tea and discover more fascinating more stats and benefits for catalogues in our blog. ➡️

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We’ve scaled 22 brands to £10 million (and counting!) and 3 to over £100 million. We’re all about turning big spends into even bigger wins. 💰 Our 360° Growth Matrix allows us to achieve maximum results consistently. We consult across these key areas to maximise results: 🏆 Market Leader Positioning Brands often lack clear market leader positioning. It’s a BIG part of the reason that most e-commerce brands don’t scale and it’s massively overlooked by founders. Positioning is everything, especially for success in saturated niches 🚀 💰 Financial Forecasting You need to know your figures inside and out. Cashflow management in e-commerce is hard, so planning and forecasting is everything. We get to know your operating economics using our tools, then our team is able to forecast all the important figures: NCPA, monthly ad spend, ROAS, MER - the lot. 🌱 Organic Marketing So many brands are too reliant on paid ads. We constantly see brands come to us with engagement rates on the floor, barely any organic revenue and full reliance on paid ads as a result. Our team consult across core platforms to drive conversions, with 20m+ followers on TikTok across our agency clients, we have a trick or two up our sleeve 👀 🔍 CRO (Conversion Rate Optimisation) Massively overlooked by 9/10 agencies and in-house teams, yet one of the most important aspects of e-com. We have an in-house CRO expert constantly auditing our brands websites to maximise conversion rate, you’d normally expect to pay $1000+ per audit - but it’s completely FREE with our services. 👩‍💼 Influencer Marketing Our formula for influencer marketing drives sales like no tomorrow. Our brands have had deals with Alix Earle, Vanessa Hudgins and SO many more using the strategies our team developed. This is really just the tip of the iceberg. There’s so much we cover in order to provide maximum value to our clients - we’re so far from being ‘just an ads agency’ it’s insane. Make sure to follow me learn more.

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We’ve scaled 22 brands to £10 million (and counting!) and 3 to over £100 million. We’re all about turning big spends into even bigger wins. 💰 Our 360° Growth Matrix allows us to achieve maximum results consistently. We consult across these key areas to maximise results: 🏆 Market Leader Positioning Brands often lack clear market leader positioning. It’s a BIG part of the reason that most e-commerce brands don’t scale and it’s massively overlooked by founders. Positioning is everything, especially for success in saturated niches 🚀 💰 Financial Forecasting You need to know your figures inside and out. Cashflow management in e-commerce is hard, so planning and forecasting is everything. We get to know your operating economics using our tools, then our team is able to forecast all the important figures: NCPA, monthly ad spend, ROAS, MER - the lot. 🌱 Organic Marketing So many brands are too reliant on paid ads. We constantly see brands come to us with engagement rates on the floor, barely any organic revenue and full reliance on paid ads as a result. Our team consult across core platforms to drive conversions, with 20m+ followers on TikTok across our agency clients, we have a trick or two up our sleeve 👀 🔍 CRO (Conversion Rate Optimisation) Massively overlooked by 9/10 agencies and in-house teams, yet one of the most important aspects of e-com. We have an in-house CRO expert constantly auditing our brands websites to maximise conversion rate, you’d normally expect to pay $1000+ per audit - but it’s completely FREE with our services. 👩‍💼 Influencer Marketing Our formula for influencer marketing drives sales like no tomorrow. Our brands have had deals with Alix Earle, Vanessa Hudgins and SO many more using the strategies our team developed. This is really just the tip of the iceberg. There’s so much we cover in order to provide maximum value to our clients - we’re so far from being ‘just an ads agency’ it’s insane. Make sure to follow me, Jack Oldham, to learn more 📈

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Still running single-execution quarterly campaigns? You’re missing out on leads and sales. The traditional campaigns model is fundamentally flawed: Launch, run for a quarter, then throw everything away and start again. • Huge upfront investment • No transferable learnings • Limited opportunity for optimisation If your goal is to maximise marketing ROI, you need to be running Always-on Campaigns. • One integrated always-on ecosystem • All of your best campaigns & ads • A clear performance baseline • Insight-based optimisation • Continuous improvement Here are 3 reasons to make the switch: 1. Demand Generation: Businesses using always-on marketing strategies typically see a 40% increase in lead generation and customer acquisition (Hubspot). 2. ROI: Always-on marketing strategies can boost conversion rates ROI by up to 25% compared to traditional campaign models (Nielsen). 3. Customer Lifetime Value: Businesses that adopt an always-on approach report a 20% increase in Customer Lifetime Value (Bain & Company). Want better results from your marketing campaigns? Shoot me a message with your biggest challenge. 📩

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Brands and Prof G Jon Evans spent some quality time with Prof G, and it was a good show. Scott is entertaining, smart, and pulls no punches when conveying his beliefs, especially regarding social media. He clearly believes in brands- he’s a brand himself, values the importance of storytelling, and understands that products and experience are key to brand success. He challenges that brand advertising is how to build brands in 2024 because people have better ways of getting information. He doesn’t acknowledge that advertising has helped many brands grow in many categories. For many others, it has transformed their businesses. He also doesn’t get that the big agencies do far more today than make ads- he’s stuck in Don Draper’s Mad Ave. Those points aside, he’s a compelling listen. It’s just that brands aren’t dead—far from it.

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Has anyone spoken to you about CTV? Probably. As with anything new and shiny in media, we've all probably been guilty of running before we walk. A recent survey we conducted showed that 49% of marketers surveyed don’t understand the advantages of CTV. Right, there's work to be done then and obviously as this is LinkedIn, I have an ulterior motive.... We've produced a really good study which you can find on the link below. This report explores consumers’ and marketers’ attitudes towards CTV and reveals key insights into what motivates UK consumers to watch video content on CTV devices and engage with CTV ads. Check it out and get in touch for any CTV questions. https://lnkd.in/ewthWgE2

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Find out how our PPC team absolutely smashed results in their first month with The Fragrance World. 👇 1. Audit account 2. Identify areas of wasted ad spend 3. Restructure account to optimise target audiences 4. Build campaign calendar 5. Take advantage of themed campaigns 6. Watch the results roll in 🚀 (and continue to optimise obvs). Shout out to Mustafa Unlucan for the hard work and Louise Riding for the vid. 🔥 #ppc #digitalmarketingagency #blazemedia #googleads

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What is Mantis from Reach plc and Reach Solutions? Can it help your marketing? (I hear you ask 🤔) PM me to learn more.... #digitalmarketing #reachsolutions

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SEO insight: Over 50% of keywords used are four words or longer. Tailoring to long-tail searches can be your gateway to better visibility and conversions. #UKBusiness #LongTailStrategy www.ruddledigital.co.uk

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It's been a busy few weeks here at OMC/Diversiffi Media..... .. with global DOOH progression,& market maturity top of the agenda. Data reveals that not only is OOH media holding its ground, but projections report it will outpace the UK advertising market growth in 2024/25. Not unexpectedly, this is propelled by DOOH, the convergence of technological advancements, the demands of advertisers, evolving consumer behaviours, & innovative approaches to creativity. The digitisation of assets, enabling dynamic content capabilities & programmatic trading options, redefines brand engagement. It is interesting to explore what opportunities these advancements present for clients/brands navigating audience attention in a cluttered media environment.  Will the flexibility of real-time, contextually relevant messaging extend brand resonance & increase budgetary investment? The integration of data-driven insights & analytics into campaign planning & execution is reshaping the OOH ecosystem. With advancements in technology enabling precision targeting & measurement, clients/brands have access to unlocking new levels of campaign performance and ROI.  Creativity also continues to flourish across both traditional & digital OOH, as clients/brands leverage more immersive experiences to captivate audiences & nurture lasting connections. The changes in consumer movements and infrastructure development are presenting significant opportunities for OOH. Capitalising on the growth of urban environments will broaden reach & campaign impact. As talked about frequently here, the integration of OOH into omnichannel marketing strategies is a pivotal driver of growth. Deliver consistency across multiple touchpoints, OOH is a critical component of the media mix. As long as clients/brands demand it, & their 3rd party agencies structure planning to fully integrate OOH into their omnichannel strategies, advertisers should witness an amplification of brand visibility & engagement The growth potential of OOH media is not to be underestimated. It's a multifaceted opportunity driven by digital transformation, data-driven insights, creative innovation, urbanisation, & integration with omnichannel strategies. Looking inwardly, which I rarely do, the key question is, will these opportunities start to impact OOH market share or are we yet to identify the barrier to progress? Diversiffi Media is a global independent commercialisation and business development agency, recognised for building & monetising assets through digital OOH networks, digital transformation, dynamic content & brokering commercial partnerships In partnership with The Out of Home Media Consultancy #assetmanagement #landlords #commercialproperty #municipalities #retail #inhousing #realestate #adtech #mallowners #revenues #dooh#doohadvertising #business #creativity #sustainable #globaladvertising #sustainability #data #OOHMedia #Sustainability#Commercialisation #DataDriven #DigitalTransformation Image: WOW LA

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