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How to Identify Content Themes for LinkedIn
How to Identify Content Themes for LinkedIn
By Joe Gannon
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What do you do if burnout is stifling your productivity and creativity as a content marketer?
I had a severe case of burnout in 2019. These are 4 stages of burnout you should know about: -Stage 1: Honeymoon: This is when you are most productive, but you usually end up getting more workload than you can sustainably handle. -Stage 2: Onset of Stress: You are still checking things off your to-do list, but it's taking more time. You'll start feeling anxiety, decreased focus, and lower productivity. -Stage 3: Chronic Stress: At this point, you might feel that you wake up tired every day and that you "do not care anymore" There may be persistent fatigue and procrastination. -Stage 4: Burnout: You are pessimistic and start to doubt your self-efficiency and capability. You might feel chronic headaches and neglect your personal needs.
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You're working on a content marketing project. How can you make sure you're using the best tools?
It's true that you should leverage the best tools you can find, but don't let this prevent you from getting started. Spending hours and hours looking for the "perfect" tools is another form of procrastination.
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How can content marketers maintain their mental health?
Especially if you're working remotely, it can be hard to switch off (I know this from experience.) Some things that have helped me: -Establishing a shutdown routine every day. -Using tools like Boomerang for Gmail to pause my inbox (no more emails for the day.) -And the most important thing of all: learning to say NO to things that won't move the needle for me or my agency.
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What are the best ways to use social proof in web content to build trust and credibility?
Testimonials are great, but an "I took my client from this to THIS" approach works like magic, especially when you explain the strategy behind it. Share your best case studies, include examples of the strategies you implemented and actually show the before and after of your client.
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