“Having known Gianni for over eight years, I can say with absolute certainty that more than just a social media wiz he's a commercial powerhouse. From his early days at Visualsoft to his current role at FUTCOM, Gianni has shown a relentless hunger for success. What sets Gianni apart is his ability to immerse himself into a brand and then apply a proven formula for success, making him an effective partner in a fiercely competitive market. His growth isn't just personal; it's catalytic for any business he's involved in. On a personal level I really do love working with Gianni - it's always a pleasure to work with someone who not only takes on guidance but adds their own unique touch to it. A truly commendable professional to the core, and all round amazing human to be around!”
About
• Previously Marketing Manager at Moda in…
Activity
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George Heaton is unmatched. He is redefining what it means to be an entrepreneur and own a brand. Represent has taken over the global fashion…
George Heaton is unmatched. He is redefining what it means to be an entrepreneur and own a brand. Represent has taken over the global fashion…
Liked by Gianni Casagrande
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What a beautiful view 😍 Recently went out and photographed this lovely project in Tonbridge, featuring an Ultra-Slim 20mm sliding door. Clean and…
What a beautiful view 😍 Recently went out and photographed this lovely project in Tonbridge, featuring an Ultra-Slim 20mm sliding door. Clean and…
Liked by Gianni Casagrande
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Here’s me holding orders for a brand I nearly never started. We’ve nearly sold 400 this year so far with just a dribble of ad spend. There’s…
Here’s me holding orders for a brand I nearly never started. We’ve nearly sold 400 this year so far with just a dribble of ad spend. There’s…
Liked by Gianni Casagrande
Experience & Education
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FUTCOM Group
View Gianni’s full experience
See their title, tenure and more.
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Licenses & Certifications
Publications
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Moda in Pelle increases sales & reduces cost of sale with Automated Bidding
Criteo
See publicationA case study I worked on with Criteo, discussing our success with Moda in Pelle.
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Facebook Business Case Study - Moda in Pelle
Facebook
See publicationCase study produced by Facebook on my time working on the Moda in Pelle account.
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The Rise Of Social Commerce
internetretailing.net
See publicationSocial media has long been viewed as an invaluable brand awareness and engagement tool. This is particularly true for brands targeting millennials; 54% of whom now use social channels to research products before making a purchase.
Recent data suggests that social commerce – shopping directly through social media - is very much on the rise. The top 500 retailers earned almost £5 billion from social commerce in 2017 – a year-on-year increase of 24%.
This rise has coincided with…Social media has long been viewed as an invaluable brand awareness and engagement tool. This is particularly true for brands targeting millennials; 54% of whom now use social channels to research products before making a purchase.
Recent data suggests that social commerce – shopping directly through social media - is very much on the rise. The top 500 retailers earned almost £5 billion from social commerce in 2017 – a year-on-year increase of 24%.
This rise has coincided with major investment in the e-commerce space from social media giants such as Instagram, Pinterest and Snapchat, indicating that social commerce is likely to be a major theme in 2019 – or even as early as this year’s peak retail season for forward-thinking brands. -
Instagram shopping is here: How can businesses take advantage?
http://www.information-age.com/instagram-shopping-123472270/
See publicationI spoke to Information Age about how businesses can take full advantage of the upcoming social shopping boom in order to maximise sales, conversions, and customer loyalty. Following the news of the new Instagram shopping payments feature.
Courses
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Emergency First Aid at Work - Leeds Beckett University
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Fire Safety
Completed Yearly
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Praxis42 Health & Safety
16 Online Courses Passed
Honors & Awards
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Social Media Marketing Director Of The Year 2022
SME News
https://www.sme-news.co.uk/winners/futcom-ltd/
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Oxford University Press Marketing Third Edition Prize - Best Marketing Essay
Oxford University Press/Teesside University
On completion of my degree receiving a First Class Honours Certificate, I also received the award for Best Marketing Essay from the Oxford University Press.
Recommendations received
11 people have recommended Gianni
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British streetwear brand Represent will open its first UK store in Manchester this autumn. Read the full story below. #represent #fashion #retail…
British streetwear brand Represent will open its first UK store in Manchester this autumn. Read the full story below. #represent #fashion #retail…
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ENTITLED GENERATION … 🙃 But what does it mean? there’s LOTS of discussion around GenZ having a HUGE entitlement issue in the workplace. It gets…
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