SocialChain

In case you missed it (and trust us, you don’t want to), we’ve got a brand-new research report, AI-Insights: The New Strategic Frontier, ready and waiting for you to download. 👀   It’s an exploration of silicon data – what it is, how our proprietary AudienceGPT tool has helped our clients secure it, and the strategic use cases for brands. 🤖 If you’ve ever needed to... 🔎 Better understand your audiences without market research  💡 Get actionable insights from limited first-party data  🔢 Get actionable insights from multiple data sets  🤔 Understand which channels to prioritise across the digital ecosystem  🧪 Test and optimise creative, messaging or media plans ...This report is for you. And it’s free.   📙 Download it now: https://sochn.co/3RYBwI8  

England win + Brave Bison and SocialChain summer party? Best believe last night's vibes were unmatched 🥂⚽️

It is absolutely NOT a Brave Bison | SocialChain party if it doesn’t start on the roof terrace. What an EPIC turn out for our H1 town hall and summer get-together, but more on that later… 🦬📸

In today’s fragmented digital landscape, brands need to know their audiences better than ever. But developing an effective strategy is proving increasingly costly - not just in terms of financial budgets, but also in time and resources. �� As brands channel significant resources into strategic planning, it becomes challenging for smaller brands with limited data and media spend to attain strategic excellence. Our solution? A blend of our expertise in marketing, strategic planning and the power of AI. Meet AudienceGPT. 🤖 It’s our proprietary AI tool that bridges the gap between meticulous strategic planning and the
need for rapid, data-driven decision-making. In our brand-new research report from the teams at Brave Bison and SocialChain, find out: 👉 How AudienceGPT can aid discovery, consideration and advocacy throughout the customer journey 👉 The use cases of AudienceGPT for brands across a range of scenarios 👉 Our learnings from our research so far, plus what the future holds for AI and our groundbreaking proprietary tools 📙 Get your free download now: https://lnkd.in/espCvaBC

How do social marketers capture that rare commodity – our attention – in a world where scrolling is 80mph and consumers are increasingly determined to avoid advertising? 🏎️ It’s a complex question that MediaCat Magazine looked to our executive creator director Tom Bellamy to answer.   As brands battle with a saturated feed, Tom argues the answer lies in asking yourself a simple question: “What would I want to watch?” 🤔    👉 Read his full response here: https://lnkd.in/eaKY2DDu   

What is truly audience-first content? 🤔   Although the term has a few different meanings depending on who you ask, audience-first content is no great mystery. It’s as simple as the name suggests: content that puts the end user first. That means making content that everybody can enjoy – including people with sight loss.    In the latest episode of the SocialMinds podcast, we sat down with RNIB’s social media content manager Helen R. Dutson and social media officer Holly Tuke to discuss a topic that should be top of your priority list: making accessible, creative social content.   🎧 Listen now: https://pod.fo/e/250324  [Video description:   Helen sat on the sofa talking into a big microphone in the SocialMinds podcasting studio. She is a white woman with brown eyes and shoulder length wavy light brown hair, wearing a faded blue T-shirt, blue jeans and a silver necklace with a silver disc pendant.]   

🎪 Bigger venues, exclusive hangout areas, fresh new partners...MAD//FEST was better than ever this year. And it wasn’t just because we were featured across two packed-out stages with Brave Bison and SharkNinja. 😏   If you couldn’t make it this year, we’re here with your essential roundup. Here's our top takeaways from marketing’s most disruptive advertising festival 👇👇👇 

What a turnout. What a talk! 🎤 Here's our group strategy director Ric Hayes and Brave Bison's director of AI & creative Matt Garbutt showing the MAD//FEST crowd a live example of our proprietary AudienceGPT tool, Amy, in action....🤖 #madfest24

It’s day two at MAD//FEST! And what a day yesterday was – top highlight was of course our session with SharkNinja 😏 But it’s not over yet! Today we’re taking over the AI and Emerging Tech Stage at 11:40am for a session all about the AI-Advantage. 🤖 Our group strategy director Ric Hayes, together with Brave Bison’s director of AI and creative Matt Garbutt, will be sharing their wisdom on how to speed up your strategy and targeting using silicon audiences. Plus, you’ll get exclusive access to a hot new drop coming real soon... 🔥      An unmissable one for sure! Catch you then 🎤  #madfestlondon

Headed to MAD//FEST today? 🎪   Take a lil’ break from the *mad*ness and catch our session with senior strategist Gareth Harrison and SharkNinja’s director of social media and influencers Eva Bojtos on turning communities into customers! They’ll be chatting all things creator strategy, including how the brand’s community-centric approach is able to:    🛒 Find and convert new customers in previously untapped communities   ⚡ Generate mass awareness for their game-changing product innovations  🤩 Build an engaged and loyal fanbase at scale    See you at 4:10pm on the Creator Economy Stage 👋 #madfestlondon