MediaCat Magazine

JULY THEME: FAME AND ATTENTION In 2022 we hosted a podcast between two smart marketers, discussing the nature of fame and attention. Two years later we want to revisit this topic, and explore fame, the internet, influencers and attention-seeking, and how this all relates to media and marketing. Articles, interviews, podcasts and comments pieces will go up throughout the month here: https://lnkd.in/ehBTmGNa We kick off our theme with new pieces from Ben Kay, Karen Dobres, Alison Smith and Robert Volten. As well as reference some great archive pieces from Becks Collins (he/they), Harry Kinnear, Laura Holliday and 💥 Amy Kean 💥 #magazine #fame #attention #marketing #brands #media #tech

Our head of SEO and DPR, Chris Alderman, dives into the future of AI-powered search engines with MediaCat! 🚀🤖 In their latest piece, Chris explores how AI can enhance search relevance and accuracy while addressing challenges like algorithm development and data updates. While traditional search engines still lead in speed and data retrieval, AI offers superior integration with commercial products. So is a full AI web search engine realistically a thing of the future or will we still be ‘googling’ for some time more? Chris spills his thoughts 👉👉👉 https://lnkd.in/e2bHa4dR | MediaCat Magazine

When a disabled citizen creates more significant disability inclusion policy changes, than all the Tory Ministers of Disabled People (even if all put together) since the Pandemic & Cost of Living Crisis in the UK. “Dr. Kush Kanodia is a passionate advocate for disability rights and a true champion for change. His groundbreaking campaign, ‘Eco Ableism’, tackled the discriminatory impact of London’s Ultra Low Emissions Zone (ULEZ) on disabled people. The campaign not only secured vital exemptions & support for disabled Londoners, but is now a model for ensuring Clean Air initiatives are inclusive for all. In recognition of his outstanding work, Dr. Kanodia was awarded this year’s prestigious Campaigner of the Year Award. Sheila McKechnie Foundation #SMK Our Editor-at-large, Natasha Randhawa chats directly with Dr. Kanodia about social entrepreneurship and his remarkable achievements advocating for disability rights.” MediaCat Magazine #London #ULEZ #UK “You were a Torch Bearer for the 2012 Paralympic Games. In 2022, you helped 2.5 million disabled people access critical healthcare during the pandemic through the #NoWheelChairTax campaign. Looking ahead to 2032, what are some of the biggest challenges and opportunities you see for disability inclusion over the next eight years? Firstly, we must acknowledge the disproportionate impact of austerity, the pandemic & the cost of living crisis on the UK’s disabled people. In 2024, the United Nations reported no progress since 2016 on ‘grave and systemic’ violations of disabled people’s rights in the UK. The Office for National Statistics previously noted that approximately 60% of Covid-19 deaths were among disabled people. Additionally, the Joseph Rowntree Foundation (JRF) report on destitution highlighted that nearly two-thirds (62%) of the 4 million people experiencing destitution in 2022 had a chronic health problem or disability. In 2022, I received an Honorary Doctorate from University of Kent for leading a campaign that abolished disabled car parking charges at all NHS England hospitals, described as ‘the single largest and most impactful change in the treatment of disabled people in NHS history’. During the pandemic and the cost of living crisis, the most significant disability inclusion policy changes were driven by disabled people, not the UK Government or its public bodies. My hope for the next eight years is that future UK governments and stakeholders focus on poverty alleviation & embedding the three pillars of the disability rights movement. When we design for disability, we design for us all.” Rishi Sunak House of Commons UK House of Lords The Conservative Party The Labour Party Keir Starmer Department for Transport (DfT), United Kingdom Department of Health and Social Care Department for Environment, Food and Rural Affairs 10 Downing Street Cabinet Office Equality Hub Mayor of London Greater London Authority BBC Transport for London London Councils The London Assembly C40 Cities

🐈🗞 #news Home improvement retailer Wickes has worked with St Luke's London to launch a timely campaign titled ‘New Cabinet?’ following Labour’s general election victory. It will run for one day only and appear outside Downing Street, marking Keir Starmer’s arrival at No. 10.

Here’s the latest from MediaCat Weekly - a short and sweet newsletter featuring some of the top stories from the past week and a round-up of industry news. This week we have articles by Cathy O'Brien, James Smith, Ben Kay, Grant Hunter, Jenny Bust, Karen Dobres, Alison Smith, and Robert Volten. We also have conversations with Harriet Knight, Chris Turner, Selin Persentili Aral and Belgin Aksoy. Enjoy.

Dr Kush Kanodia is a passionate advocate for disability rights and a true champion for change. His groundbreaking campaign, ‘Eco Ableism’, tackled the discriminatory impact of London’s Ultra Low Emissions Zone (ULEZ) on disabled people. MediaCat's Editor-at-large, Natasha Randhawa, chats directly with Dr. Kanodia about social entrepreneurship and his remarkable achievements advocating for disability rights.

Pablo London’s Managing Director Harriet Knight and Planning Director Chris Turner spoke at the sixth edition of the Polaris Leadership Summit last month. Following their session, they sat down with MediaCat's Content & Social Editor Svilena Keane to discuss their Fake Brit campaign for VisitBritain, the Pablo Living Wage, and the agency's recent introduction of gender-neutral parental leave.

'Despite the media shift of the last few decades, fame should still be the goal of most B2C brands' Ben Kay explains why mass media advertising still exists, and why the most successful companies in the world still speak to us via TV, radio and billboards.

🐈🗞 #news Hollywood star David Hasselhoff (‘The Hoff’) has joined the world’s leading video game studios and influencers in supporting PlanetPlay’s Make Green Tuesday Moves (MGTM) initiative. PlanetPlay is a not-for-profit platform that enables video game players to help fight climate change through in-game purchases and gameplay.

Thank you MediaCat Magazine for sharing my humble thoughts on 'What food and drink brands can learn from celebrity personas'. Covering my observations from my time working in China, to lessons learned from Drake, Clooney, Kanye, Reynolds, Colonel Sanders and many more. Thanks a mil for the feature Mike Piggott 🙏 Interested in having a chat about the article or how to make your food and brand famous?  👉 DM me or email robert@Chuckstudios.com 👉 follow for more food & drinks branding, marketing and advertising news Ben Kay Karen Dobres Allison Kent-Smith Becks Collins (he/they) Harry Kinnear Laura Holliday Ryan Reynolds George Clooney Olaf van Gerwen Ellen Gaedtgens Gert Jan Timmer Chuck Studios