Exciting news! Don't miss the opportunity to enter the "Best Mobile Campaign" category at our upcoming Awards Night. 🏅 If your team has mastered the art of mobile engagement, delivering campaigns that captivate audiences and drive results, then this category is tailor-made for you! The deadline for entries is July 19th, 2024. Submit your entry now: https://lnkd.in/deCJ2nf #Wires2024 #MobileCampaigns #Engagement
ExchangeWire
Advertising Services
London, London 8,828 followers
The business of media, marketing & commerce
About us
ExchangeWire provides news and analysis on the business of media, marketing and commerce with a specific focus on data and technology. We offer actionable market intelligence on the trends and innovations that are shaping the media, marketing and commerce industries. We’re always interested in any technology and business-related news globally, and in particular across EMEA and APAC.
- Website
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http://www.exchangewire.com
External link for ExchangeWire
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London, London
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Advertising Technology, Marketing Technology, and Programmatic Advertising
Locations
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Primary
85 Hatton Garden
4th Floor
London, London EC1N 8JR, GB
Employees at ExchangeWire
Updates
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In our latest quarterly wrap, head of content John Still takes a look at the events that defined Q2 2024: 🍪 Cookie can kicked again 🤖 AI: Publishers decide whether to license or litigate 🤝 Equativ and Sharethrough merger anounced ❓ How tall is Leo Varadkar?! #adtech #ai #publishing #mergers #aioverviews #ctv
Q2 in Ad Tech: Cookie Can Kicked, AI Deals, and Giant Politicians
https://www.exchangewire.com
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Have you crafted the most effective and innovative video campaign? Whether it's a standout in digital media buying/selling or a part of a dazzling multichannel strategy, we want to see your brilliance in action! Don't miss the opportunity to showcase your mastery in the "Best Video Campaign" category. Elevate your brand, and claim your spot among the best in the business! The deadline for entries is July 19th, 2024. Submit your entry now for the Wires Awards 2024: https://lnkd.in/deCJ2nf
THE WIRES AWARDS 2024
exchangewire.secure-platform.com
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In this MadTech Podcast episode, Aimee Newell Tarín is joined by Mat Broughton and independent media consultant Emily Horgan. This discussion delves into the streaming landscape, looking at the competition between the major streaming giants. Emily expands on YouTube’s influence over children’s purchases and content monetisation on the platform. https://lnkd.in/eJhDx-nV #Podcast #Streaming #YouTube
Emily Horgan on YouTube’s Influence Over Children’s Purchases and Competition in the Streaming Landscape
https://www.exchangewire.com
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Moving Walls, jeki MASTRUM, HP and The Trade Desk took to the stage at ATS Singapore to discuss the innovations, challenges and opportunities within Out-of-Home advertising. #ATSS24
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Some great insights from Yahoo Advertising (SEA), Lotame, dentsu and Standard Chartered at this week's ATS Singapore, as they explored how data practices can be improved to drive strategic, organisational, and commercial success. #ATSS24
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Leading digital entertainment and media platform, Azerion proudly announces the launch of its innovative Contextual Intelligence technology within the Azerion Marketplace. https://lnkd.in/eMw-8UYM #Coontextual #Digital #ProductLaunch #Targeting
Azerion Launches Generative AI Contextual Solution in Marketplace
https://www.exchangewire.com
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Cannes Lions International Festival of Creativity 2024 was another spectacular celebration of creativity and innovation in the advertising world. As well as the glitz and glamour of creative accolades, there was also a showcase of groundbreaking technologies poised to redefine the industry. MINT, a global leader in the advertising resource management sector, was an active participant and observer at Cannes, with Federico Salvitti, VP of growth US, uncovering insights into the core topics being discussed on the French Riviera. https://lnkd.in/eH5D3XQR #AI #CommerceMedia #Creative #Sustainability
Cannes Lions 2024 Tech Highlights: Federico Salvitti of MINT on Six Transformative Advertising Trends
https://www.exchangewire.com
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⏱ The day to cast your vote has finally arrived. How could the outcome of today's UK general election affect ad tech? Check out our election podcast special to see how the results could impact the industry. https://lnkd.in/eJQgzvUA
How will the UK Election Impact Ad Tech?
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