Awesomesauce Marketing

Welcome to ‘The Sauce’ – your dollop of marketing news from the past week. This week, we are sharing all on Häagen-Dazs, Olympic ads, and Instagram updates… 🍦 Escape 2024’s Summer of Sport With Häagen-Dazs Häagen-Dazs has launched pop-up experiential activity which has already visited London and Manchester, and will head north of the border to Edinburgh on 2nd August. 🏃♀️ Let The Games Begin ‘Let the Games Begin’ features comedian Tom Allen, and was created by adam&eveDDB and DDB Paris. It will run until the Paralympics finish on 8th September and will feature across TV, social media, radio and OOH. 📲 Has Instagram Lost its Identity? At Awesomesauce, we stay current with marketing trends, and this week we explored Instagram’s focus on short-form video content, as addressed by Adam Mosseri, amidst user concerns that the platform has lost its identity, diverging from its original photo-sharing roots and frustrating content creators with constant updates and algorithm changes. Brought to you by Awesomesauce Marketing - a full-service marketing agency serving UK and international clients. #HäagenDazs #Olympics #Instagram #MarketingCampaigns #Awesomesauce

Human memory is not perfect—less than 16% of ads are remembered and correctly linked to their brands, and more than a third of online ads go unseen. Marketing Week and VCCP’s 'The Challenger Series' tackles this issue by focusing on the science of memory, which is key to brand growth. Their report, 'Cracking the Memory Code,' shows that memory acts more like a filter, making us forget most things. Interestingly, we don’t remember things because we like them; we like things because we remember them. We work with our clients to create consistent and memorable content that will help their brands stay in people’s minds. Have you thought about the science of marketing for your next campaign? #memory #marketing #marketingstrategy #awesomesauce #marketingcampaigns

Welcome to ‘The Sauce’ – your dollop of marketing news from the past week. This week, we’re looking at Bluebella’s #StrongIsBeautiful campaign, Jo Malone’s surprise new collab, and Wall’s latest cross-platform campaign.

Welcome to ‘The Sauce’ – your dollop of marketing news from the past week. This week, we’re looking at Bluebella’s #StrongIsBeautiful campaign, Jo Malone’s surprise new collab, and Wall’s latest cross-platform campaign. 💪 Strong Is Beautiful Lingerie brand Bluebella has reignited its Strong Is Beautiful campaign for the eighth year, featuring female rugby stars Celia Quansah, Ellie Boatman and Jasmin Joyce. 🐻 Jo Malone x Paddington Bear Well, this is a collab I didn’t see coming, but bear with me (sorry). Iconic perfume brand Jo Malone London has partnered with the loveable Paddington Bear and created an Orange Marmalade-scented cologne… 🍦 Where’s Wallie? Walls Ice Cream is launching a £10 million cross-platform summer campaign promoting its range of products. Brought to you by Awesomesauce Marketing - a full-service marketing agency serving UK and international clients. #bluebella #jomalone #walls #awesomesauce

It’s Sarcoma Awareness Month! At Awesomesauce, we have a close connection to sarcoma, and are therefore delighted to be working closely with the Sarcoma UK team again this year for the 2024 campaign. As always, the ambition is to raise awareness of sarcoma, a bone and soft tissue cancer. Each year’s campaign has a focus – last year’s ‘Does Size Matter?’ campaign was designed to raise awareness of sarcoma by bringing humour to the concept of tumour size and aimed for large scale reach on a national level. This year’s ‘Don’t Delay’ campaign aims to raise awareness of the importance of early diagnosis and focuses on targeting the message to specific demographics and communities. To find out more about Sarcoma UK and what they do, search Sarcoma UK. #SarcomaAwarenessMonth #SarcomaUK #MarketingCampaign #DontDelay

Welcome to ‘The Sauce’ – your dollop of marketing news from the past week. This week we’re looking at Bentley’s brand repositioning, Heinz’s latest marketing campaign, and the ‘Don’t Delay’ campaign for Sarcoma Awareness Month. #Bentley #Heinz #SarcomaAwarenessMonth #MarketingNews

Welcome to ‘The Sauce’ – your dollop of marketing news from the past week. This week we’re looking at Bentley’s brand repositioning, Heinz’s latest marketing campaign, and the ‘Don’t Delay’ campaign for Sarcoma Awareness Month. 🚗 How Do You Bentley? Bentley takes a bold step away from the usual automotive ads, as it aims to reposition the brand with its latest ad ‘How do you Bentley’? 🍅 Get Ready to be ‘Obsauced’ Ready for the latest saucy offering from Heinz? The brand has released its latest product ‘Every Sauce’, which combines 14 Heinz favourites, from Burger Sauce to Truffle Mayo and Curry Ketchup! ❌ ‘Don’t Delay’ This Sarcoma Awareness Month Our final campaign for this week is for Sarcoma Awareness Month, from Sarcoma UK and a little agency called… Awesomesauce Marketing. Now we don’t often blow our own trumpet but bear with us because we’re really proud of this one and it’s an important cause. Brought to you by Awesomesauce Marketing - a full-service marketing agency serving UK and international clients. #Bentley #Heinz #SarcomaUK #SarcomaAwarenessMonth #Awesomesauce

Building your brand is a game changer… Did you know that over two-thirds of B2B marketers believe brand-building gives them a competitive edge? According to Marketing Week a whopping 81% of B2B marketers are planning to ramp up their spending on ‘human-centric’ strategies in the next year, as highlighted in a new white paper from ad agency Triptent. Plus, 69% of B2B marketers see the value in brand-building and human-centric marketing to stay ahead of the competition. Here at Awesomesauce, we’re noticing a big trend: more of our clients are focusing on their branding to stand out in the crowd. Will you be increasing your marketing spend on branding this year? #brandingstrategy #branding #awesomesauce #marketing #marketingstrategy

Welcome to ‘The Sauce’ – your dollop of marketing news from the past week. This week, we’re looking at Nike’s latest football campaign, Gymshark’s ‘Gym Girl Era’ nod to Taylor Swift, and a powerful new ad campaign from Solace and the National Centre for Domestic Violence.

Welcome to ‘The Sauce’ – your dollop of marketing news from the past week. This week, we’re looking at Nike’s latest football campaign, Gymshark’s ‘Gym Girl Era’ nod to Taylor Swift, and a powerful new ad campaign from Solace and the National Centre for Domestic Violence. ⚽️ Awaken Your Madness This Summer With Nike Caught up in football fever this summer? Us too! After featuring Adidas’ latest ad a couple of weeks ago (check out our take on it here), it’s now Nike’s turn. 💪 Gymshark in its ‘Gym Girl Era’ In a welcome break from sports brands launching football-related ads, Gymshark’s latest ad takes a different approach. With Taylor Swift storming the UK recently as part of the European leg of her ‘Eras’ tour, you can’t have missed the Swiftie frenzy that has swept the nation. 🏴󠁧󠁢󠁥󠁮󠁧󠁿 ‘No More Injury Time’ Makes an Impact Back to the football ads now, but on a more serious note. Solace Women’s Aid and the National Centre for Domestic Violence have teamed up for an impactful campaign created by agency The Wild by Jungle. Brought to you by Awesomesauce Marketing - a full-service marketing agency serving UK and international clients. #nike #gymshark #solace #womensaid #awesomesauce