Asahi Europe & International

Asahi Europe & International colleagues recently got together to celebrate the official opening of our new Asahi Business Services office at Kotelna Park, Prague. Our new office which provides financial services across our markets is becoming a thriving hub for #creatingmeaningfulconnections and collaboration. Join our team and fuel your passion for finance. Asahi Business Services is expanding! Explore our careers page to find out more: https://asahi.goodcall.eu/ #WeAreAsahi

We’re thrilled to announce Charles Leclerc as the first ever Brand Ambassador for our super-premium Italian beer brand Peroni Nastro Azzurro 0.0%, Over the summer, you can look out for Charles as he stars in our latest new ‘0.0% to 100%’ campaign, celebrating the distinctive taste and ethos of Peroni Nastro Azzuro 0.0% - Live every moment! Discover more: https://lnkd.in/eCdHNmUk #WeAreAsahi #CharlesLeclerc #LiveEveryMoment

Summer in the Northern Hemisphere is here and our House of Peroni Nastro Azzurro 0.0% experiences are already in full swing! Through our partnership with Scuderia Ferrari HP, we have engaged thousands of Tifosi in Romania, Italy, the USA, and Canada, celebrating their passion to LIVE EVERY MOMENT. Fans have the chance to get up close to a Scuderia Ferrari HP showcar at our city activations listed below this summer, all while enjoying a cool Peroni Nastro Azzurro 0.0%. 🇬🇧 London 6-7 July 🇭🇺 Budapest 15-21 July 🇸🇰 Bratislava 25-28 July 🇸🇰 Trencin 9-10 August 🇮🇹 Milan 28 August - 1 September 🇷🇴 Bucharest 7-8 September 🇬🇧 Belfast 20-22 September Dates/Locations are subject to change. Stay tuned for more details! For our 🇬🇧 London activation on 6-7th July, please see the following link for ticket booking details: https://lnkd.in/emJ_CFEc #WeAreAsahi #Peroni #LiveEveryMoment

Our colleagues at Plzeňský Prazdroj have unveiled the world’s first ever mobile application that will tell hop growers exactly when, where and how much water they should use to irrigate their farms. This was made possible thanks to recent research as part of the For HOPS research project initiated by Prazdroj.  The new user-friendly application was developed by Czech developers Ackee studio relying on precise data from sensors placed around hop gardens, in soil and hop plants for more than two years, from weather stations, satellite images and other sources. The application will be used by 12 hop growers during its pilot operation, which is a tenth of all hop growers in the Czech Republic, being tested in a total of 14 different locations in 28 hop gardens. Together we want hops, which are an essential ingredient in our beer, to thrive sustainably! Discover more: https://lnkd.in/ez4z5kvF #WeAreAsahi #PlzeňskýPrazdroj #Hops

At Asahi Europe & International Sustainability & Marketing work together to create a legacy that we can be proud of. Last week, Preeti Srivastav our Head of Sustainability, shared our work at the Cannes Lions International Festival of Creativity. Collaboration with our partners, sharing our learnings and learning from others is key to our sustainability journey. #WeAreAsahi #Legacy2030 #Sustainability #Collaboration #CannesLions #NetZero #SustainableMarketing

"The creation of a thousand forests is in one acorn" Our Asahi Europe & International colleagues have put these wise words by Ralph Waldo Emerson in practice over the past months by coming together and volunteering to plant trees and bushes in two villages near Prague: Jeneč and Úholičky. In all, 36 colleagues participated in 3 tree planting events, planting 47 trees and 157 bushes through our valued partnership with Sázíme stromy, whose expertise and enthusiasm contributed to this success. We plan to continue planting trees this coming Autumn – helping to create the forests of the future while fostering a sense of community and teamwork. A huge thank you to all colleagues who took part. Let's keep growing together! #WeAreAsahi #Legacy2030 #SázímeStromy

At Asahi Europe & International we’re committed to nurturing a workplace where we celebrate and respect difference and support everyone’s freedom to be their true selves, at work, at home, in public. Last Saturday colleagues from Birra Peroni were proud to spread this message of inclusion beyond our offices and factories, participating in Rome Pride, and helping to work towards a world where everyone has the same opportunities to shine AS YOU ARE. #WeAreAsahi #BirraPeroni #shineasyouare #RomaPride

We want our products to be a pleasant part of our consumers’ lives and are dedicated promoting responsible drinking while also combatting irresponsible consumption. As technology evolves, we are proud to announce our latest partnership, through International Alliance for Responsible Drinking (IARD) with the world’s leading digital platforms to further enhance online safeguards, where necessary, to prevent those under legal purchase age inadvertently seeing alcohol advertising online. Discover more about our commitments and approach to responsible drinking: https://lnkd.in/e_XwBDck #WeAreAsahi #ResponsibleDrinking

Congratulations to Kompania Piwowarska colleagues at our Tyskie Browary Książęce on being awarded the Business Hermes - Ambassador of Silesia Award by the Regional Chamber of Industry and Commerce in Tychy, Poland. These awards highlight companies, products, and services from the Silesian Voivodeship that have a significant impact on the region's development. We’re proud to be part of the community in Silesia for centuries, where our Tyskie Browary Książęce, one of the oldest breweries in Poland, is located. A gem of Silesian architecture, beer has been brewed continuously here since 1629. #WeAreAsahi #Tyskie #KompaniaPiwowarska #Silesia

Happy World Environment Day!  At Asahi Europe & International, every day is World Environment Day. Sustainability isn't just a buzzword for us—it's at the heart of everything we do. From reducing our water consumption, to powering our breweries with 100% renewable electricity by 2025, to achieving 100% sustainable sourcing and recyclable packaging by 2030, we work all year round to protect our planet.     Our Legacy 2030 goals are dedicated to creating a legacy we can all be proud of.  Join us in celebrating our beautiful planet today and every day. Together, we can build a greener, more sustainable future. Discover more about Legacy 2030: https://lnkd.in/dWSpi7d3   #WeAreAsahi #WorldEnvironmentDay #Sustainability