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Comic Storytelling: The Secret Sauce to Your Marketing Campaigns
Launching a successful marketing campaign requires a good number of activities where the information is promoted by the…
How to Bring the Customer Journey to Life
Between discovery and purchase, myriad touchpoints can be found along the customer journey. Mapping is an essential component to understanding how…
Comic Storytelling: The Secret Sauce to Your Marketing Campaigns
Launching a successful marketing campaign requires a good number of activities where the information is promoted by the…
Outbrain Collaborates with Evolve Media; Simplifies Personalization
Evolve Media will implement Outbrain’s Smartfeed and Audience Development Suite to drive consumer engagement & revenue initiatives. New…
What Is Artificial Intelligence & Machine Learning in Marketing?
Artificial intelligence in marketing uses online and offline customer data along with concepts such as machine learning, natural…
HubSpot Introduces Free Email Marketing Tools for Its CRM
CAMBRIDGE, MA: HubSpot, a growth platform, announced today that it now offers free email creation, sending, and analytics…
Flybits Secures $35M; Aims to Personalize Customer Experiences with AI
The startup is gearing up to hire across sales, engineering, and business development teams and offices, including adding…
Report Finds That 80% of Companies Leave Customer Data Vulnerable
Study conducted by 250ok analyzed DMARC implementation across 25,700 domains in 10 sectors. Indianapolis: 250ok, an Indianapolis-based email…
Report Reveals 46% of Millennials Want ChatBots to Provide Answers to Their Simple Questions
Despite acknowledging the benefits that chatbots can provide—like being able to answer questions and resolve issues quickly, 24/7—buyers…
Report Hails Kobie As the Leader Among Loyalty Program Service Providers
Loyalty experience marketing firm achieves highest marks possible in 14 different criteria including loyalty strategy services, account management,…
IBM iX Collaborates With Acquia to Enhance Digital Experience
Combining IBM iX’s digital transformation knowledge with Acquia’s expanded AI platform and capabilities for personalization and journey orchestration.…
Battle of the Brands: The Customer Satisfaction Edition the Power of Personalization & Video by Channel
A recent survey conducted by SundaySky sheds light on how video marketing acts a tool when it comes…
Minute.ly Leverages AI; Launches Automated Solution for Video Platform
An AI-driven video enhancement technology company offers new best-in-class solution allowing publishers to develop and post compelling Stories…
Near Raises $100Mn; AI Platform to Drive Customer Data Management
The investment comes from London headquartered private equity firm Greater Pacific Capital (GPC). With this fresh investment, Near…
How to Convert Your Email Campaigns into In-store Traffic
Every customer journey is unique, and there are as many different customer journeys as there are customers, so…
4 Steps to Drive Revenue with Data-First Marketing
While widely-accepted as important, data-first marketing, or data-driven marketing can be nebulous when it comes to implementation. Marketers can cut through the fog…
How Sales & Marketing Can Prepare for the Looming Recession: CSO Insights’ Sales Practices Study
On June 24, 2019, CSO Insights, the independent research arm of the Miller Heiman Group, released the 2019…
Independent Marketing Cloud Acoustic Launched; Focuses on the Marketer Amidst AI-Powered Marketing
Independent marketing cloud built on the foundations of IBM’s marketing and commerce platform debuts with singular focus on…