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Marketing Services

Build, sustain, and inform your go-to-market strategy with an omnichannel approach that reaches IT decision-makers.

Marketing solutions that address prospects at every stage of the buying process.

Marketing solutions that address prospects at every stage of the buying process.

We take a holistic approach to engage with prospective buyers through a mix of research, content, media, emails, ABM, lead-gen campaigns, or any combination that best meets your needs. With unparalleled access to SWZD’s first-party and Aberdeen’s third-party B2B intent data, we understand what our audiences are looking for and are able to provide the information and content they are seeking.

The foundation of our marketing services and solutions

Plan

Plan

Account Intelligence, ABM List Building

Build

Build

Editorial Content, Interactive Assessments, Animated Videos, White Papers

Engage

Engage

Display On Network, Audience Extension, Reach Extension, Programmatic On Network

Convert

Convert

Content Syndication, Intent-based Content Syndication, HQL Plus, BANT and Custom Leads

Measure

Measure

Spend Efficiency, Conversion, Media KPIs, Site Traffic

Leverage our complete suite of marketing services to run comprehensive marketing campaigns that drive awareness, engagement, and a strong sales pipeline for your brand.

Content
Marketing

Knowing your audience is the foundation for intelligent, dynamic and persuasive messaging. With our ability to capture first-party intent, we are continuously monitoring the kind of information tech decision-makers are seeking and building contextual and relevant content that resonates with them.

Promotion

With our multichannel marketing services, you can make your content relevant and contextual and build brand awareness amongst your target audience. We offer a wide variety of channels for you to promote your brand, including email, display, social, and live digital events, so you can create a seamless customer experience across all touch points.