Spiceworks Ziff Davis and Aberdeen have partnered to provide B2B tech sellers with unparalleled insights into the entire buying collective from the boardroom to the server room. The combined force of SWZD’s first-party and Aberdeen’s third-party intent data promises to offer a more powerful, expansive, and diverse set of intent signals across multiple B2B segments, including IT, Marketing, HR, and Finance. Leverage our best-in-class actionable intent data to identify, prioritize, and engage with accounts based on actual propensity to buy.
A data-driven solution.
Plan and execute a more effective conversion-powered ABM strategy with best-in-class data.
With Intelligent ABM, you can now engage with the most relevant prospects that are truly in-market for your solution. Backed by actionable intent signals you can contextualize your messaging that resonates with the entire buying collective. With built-in features like target account list prioritization, data appends, lookalike expansion, built-in campaign activation, purchase intent scores, campaign analytics and seamless integration with marketing automation platforms, marketing and sales teams can now guide their account-based marketing programs with precision.
Intelligent ABM™
One-touch integrations — powerful sales intelligence, better conversions, higher revenues.
Build and prioritize your target account list with Intelligent ABMTM and seamlessly integrate with your HubSpot, Marketo, and Salesforce stack. Enrich your account lists from your preferred MAP with SWZD intent data, and execute efficient marketing campaigns with customized messaging for in-market accounts. Import your Salesforce data, and empower your sales team with detailed pipeline insights including intent scores and the signals behind those scores.
Leverage your dynamic, prioritized target account list based on SWZD’s best-in-class intent data to execute integrated sales and marketing campaigns across multiple channels including LinkedIn, and measure campaign performance on the IABM dashboard.
A powerful ABM platform that sets you up for a strong sales pipeline.
FOCUS
Build your target account lists with accounts currently in-market for your products and services to optimize your ABM and sales efforts. Match your customer database to SWZD and Aberdeen intent data to see the purchase intent of businesses. Expand your view into the account using lookalike capabilities.
ACTIVATE
Plan data powered, integrated marketing campaigns to connect with your target accounts and convert your prospects. Engage the buying collective to reach the right contact across multiple channels, including LinkedIn.
CONVERT
Pair in-market intelligence with bottom of the funnel campaign activation and focus the purchase message to accounts ready to make a decision. Seamlessly integrate real-time intelligence with your CRM/MAP to better support your sales and marketing teams.
MEASURE
Monitor overall campaign progress, accounts reached, and site attribution through our easy to use Campaign Analytics dashboard. You can also track company profiles and job title breakdowns within each campaign.