Facebook And Instagram Ads For Escape Rooms

Creating a post on Facebook or Instagram is a great way to bring awareness to your brand, product, or service. However, Facebook Ads come with a wider range, and more advanced targeting capabilities (that are way more effective than “boosting a post”). Effective Facebook marketing gives companies the ability to get their online advertisements to the right people at the right time, which significantly increases the chance of a purchase, appointment, or visit.

Facebook Ads can be a powerful platform to help with your company’s growth. With over 2.6 billion active users monthly, it has a large social media audience. 

A lot of people forget that Facebook is still the number 1 social media platform in the world. Here are some data you should know about Facebook: Around 2.6 billion people actively use Facebook globally each month7 out of 10 adults in the U.S uses Facebook

Users spend 20 minutes or more on Facebook every day.

There is no doubt that social media plays a big role in our lives today. Aside from Facebook, the second biggest social media platform is Instagram. Here are some statistics on Instagram: it has 1 billion active monthly users, 37% of adults in the U.S use it, and it is the most popular social media platform for U.S teens. 

An impressive 200 million users check out one business profile each day, spending on average 28 minutes on Instagram every day.

The reason 86% of marketers use Facebook ads and 51% of total ad spending in the U.S. is that they get results. Facebook Ads’ powerful targeting capabilities, large audience, and influence on people’s buying behavior make it an effective way to reach consumers.

Here are some statistics on social media that your company can look forward to:

• Facebook influenced approximately 52% of customers when making a purchase, both online and offline.
• Over three-quarters of American consumers will find products or services on Facebook.
• Approximately 60 percent of individuals learn about new products or services through Instagram.
• 26% of Facebook users who clicked on an ad made a purchase.

Facebook gives you the option to boost a post from your business page, but it’s not recommended. Boosting a post has many limitations compared to making a Facebook ad in Facebook Ads Manager. 

With Facebook Ads Manager, you can choose the campaign objective that best matches your business’s marketing goals.

There are many campaign objectives, and you should choose them based on your Escape Rooms objective. 

Here are some of the campaign objectives to choose from:

• Store Visits: This campaign ensures that the company’s ads are promoting foot traffic to their physical store. 
• Conversions: This campaign helps get more sales, downloads, or any other conversion goals for companies.
• Video Views: If you want a video to get more views, this campaign gives a way for companies to promote a video or videos on Facebook. 
• Bringing awareness: to a company’s brand is the priority of this campaign.
• Engagement: This campaign gets more media engagement (like a “like”) for your ads.

Traffic: This campaign helps companies get more clicks. Increasing a company’s traffic is essential for its growth.

Neither. It can depend on your unique situation. It’s always better to have more than one option when it comes to marketing your business. With Google Ads, you can target customers based on specific keywords. 

This allows businesses to advertise to people who are intentionally searching for something. With Facebook advertisements, you can market your brand on active social media platforms with precise targeting.

Most people are familiar with using Facebook, but running Facebook Ads is a different story. Hiring a marketing agency can be a better option than running it yourself. 

If you’re looking to get a better return on your investment, hire a Facebook Ads Expert. They’ll take care of all the settings and management, so you can focus on your business. 

Plus, you’ll get faster results than if you tried to figure it all out yourself.