Toca Boca

We love finding out something new about the people we work with, especially when they have the potential to serenade us while we eat lunch. We’ll start putting some requests together. In the meantime, meet Frida Björnfot! What's your role at Toca Boca? 3D artist at Toca Boca Days What do you like most about working at Toca Boca? Probably the workplace culture. There's always space for fun and fika. Plus, the office itself is downright magical What's your favorite Toca Boca moment so far? My interview! Because I wasn't able to leave without first being offered a beautiful tote bag (yes I still have it), and a slice of cake on the way out Frida is right, cake is essential to a good interview. If you have any questions about #LifeAtTocaBoca, please leave them in the comments! ✍️

A new team member means a new chance to ask all the questions. We’re so excited to have Linus Vallinder on board and can’t wait to learn more about his inventions! Hey Linus, what's your role at Toca Boca? Unity Developer What do you like most about working at Toca Boca? I really like the vibe at Toca Boca. It's all about being creative and working together. It's going to be super exciting to see how we can make fun and meaningful games and experiences for everyone. What's your favorite Toca Boca moment so far? Definitely the warm welcome I got on my first day. Everyone was so friendly and eager to show me the ropes. It made me feel right at home and super excited to jump into projects. It's been a blast from day one! Do you have any questions about combat robotics or anything else connected to our #LifeAtTocaBoca? Drop them in the comments below! 🤖

We’re so excited to announce our latest partnership and first ever artist collaboration, Toca Boca X Conan Gray! "Conan Gray connects effortlessly with a young generation through his music and social channels, which is one of the many reasons why we’re so excited to welcome him into Toca Boca World,” says Alexandra Svärdh, Senior Brand Manager at Toca Boca. “He is a true role model for self-expression, a core value that Toca Boca as a brand has always stood for. With this collaboration, we hope to instill a powerful message that it’s okay to be different and that it’s okay to be yourself.” Toca Boca World players will unlock nine iconic Conan Gray styles, as well as a music player loaded with some of his biggest hits – empowering them to tell their own stories using the artist's music and outfits, reflecting Conan's style, both on and off stage. Conan worked closely with us to develop, co-design, and curate the collaboration, viewing it as an opportunity to connect with fans in new, exciting ways. “It’s so special to be the first artist in Toca Boca World. The little Conan characters, which embody different versions of myself as a person and artist, are so cute to watch perform on the stage and interact with the world,” says Conan Gray. “I had so much fun making the outfits, hairstyles, and accessories — I hope everybody enjoys their miniature Conan!” The time-limited collaboration kicks off on June 14th with an in-game gift event where players can claim a free gift every day leading up to the official launch on June 18th, and it will end on August 13th. Any questions? Let us know! Till then, you can watch the trailer now on our Youtube channel: https://lnkd.in/efRjEAVn

We’re sure you already know this, but there’s really no party like a Toca Boca party. Which party are we talking about THIS time? Our summer party, of course! A couple of weeks back, we headed out to celebrate summer the best way we know how… by playing & getting messy! Coinciding with the release of our Creative Workshop Furniture Pack that same week, we got into the creative spirit! We split into groups and got to flex our creative muscles with graffiti and pottery making. A huge thanks to GraffitiSthlm and to Emelie von Sydow from Erstagatans Keramikverkstad – we had so much fun! We even got to make our own decorations to accessorize the venue, so we got busy making garlands and arranging flowers. We then got to enjoy our creations with some wonderful food and drinks. Follow us for more #LifeAtTocaBoca! What would you like to see more of? And to our Toca Boca employees: what was your favorite part of the party?

There’s so much going on here at Toca Boca, and we are looking for new colleagues to join us! Check out our career site for the latest open positions: https://lnkd.in/dJRaJJQy

It’s been a few weeks since we launched our brand refresh, and while we’ve been settling into our new look, we thought we’d share a little about the process with you. We like to keep our Senior Brand Manager Alexandra Svärdh busy, so we asked her some questions now the project is over. 💡What kind of work goes into a project like this? 💭 The first thing that comes to mind is time. Developing a new brand identity is not a project to rush. In our case, the process from pitch to rollout took almost 1.5 years. When we initiated this project, we aimed to evolve the 'story' of Toca Boca with updated visuals and a cohesive brand narrative that resonates with our growing target audience, while staying true to our core values. Toca Boca has been around for over a decade and carries a strong heritage that deserves respect. Identifying our strongest brand assets today was equally as important as identifying weaknesses that hinder us from building toward our vision. From there, it’s about finding the right balance between what to keep and what to change to future-proof the brand. I’m a big believer in that being iconic and timeless is not about big turns, it’s about small adjustments.   💡What's been your favorite part about working with the brand refresh? 💭 Embracing the idea of setting rules, breaking rules, and changing rules, not only in our new design system but also in our ways of working throughout this project. It’s been fun but also challenging to build a foundation that will serve us well for at least another decade. To achieve this, we needed to be open to pushing ourselves to try new things.   💡How does it feel to see the 'new' Toca Boca out in the wild? 💭 It feels amazing! I’m so pleased with how well it has been received so far and couldn’t be more excited to share more of what we’ve been working on with the world. This is just the beginning! Any questions about #LifeAtTocaBoca? Ask away!

TOCA LIFE turns 10! Did you know that Toca Town, the first game in the Toca Life series, was launched in May 2014? This means that our biggest product turns 10 this year! We turned to Mathilda Engman, Head of Product to learn more. 💡 Do you remember Toca Boca’s vision when first creating Toca Life? 💭 Yes! The vision for the first Toca Life app was to create an everyday dollhouse type experience with characters from all of our previous Toca Boca apps. We quickly learnt that the kids wanted to play as themselves, friends and family and had less interest in the Toca Boca characters. 💡 Which has been your favorite Toca Life game and why? 💭 It’s of course Toca Boca World (used to be Toca Life World)! I think it was great to be able to combine all the individual Toca Life apps into one ever-evolving product. It truly unlocked so many ways to evolve the game and for us to be able to listen to our players and let them help us shape the experience together with us. 💡 If someone would have told you in 2014 that Toca Life would expand into Toca Life World with 60+ million monthly users, what do you think your reply would have been? 💭 I think in 2014 I would have said that there’s so many fun themes that we could build out and create great experiences out of, but reaching 60+ million players would have been hard to believe. Do you have any questions about #LifeAtTocaBoca? Ask away in the comment section below!

Some people are iconic because of their style, others due to their passion for updating OS icons, Sergio C. is both! Here’s a little more about our UI artist. Hi Sergio, what's your role at Toca Boca? UI Artist What do you like most about working at Toca Boca? Our shared mission of creating meaningful experiences for kids, coupled with the talent and team spirit of my colleagues. What's your favorite Toca Boca moment so far? My favorite moment so far at work was when my colleagues gathered to cook and share a meal together as a warm welcome. Do you have any questions regarding retro gaming or icon design, or maybe just #LifeAtTocaBoca in general? Ask away in the comments! 👇

Every new exciting chapter deserves a website update, right? It's been a pleasure to work with the expert team at Fully Studios when bringing our new visual identity to life at tocaboca.com. We are SUPER proud of the collaboration and great result!

At Toca Boca there’s always something to be excited about. A new team member, a hack day, great leftovers in the kitchen for lunch. But today is different, we’re announcing two things that are pretty huge for us. We’ve been kind of bursting to tell you. For the first time, we’re entering the multiplayer domain. Our aim is to bring our kids-first, open-ended play ethos into a new experience. Toca Boca Days is our first multiplayer game and is rolling out market by market - until then our players are invited to be a part of the journey as the game continues to grow and evolve. Find out more www.tocabocadays.com. With that in mind, we have our second announcement. As we enter this exciting new phase, it felt like a good time to give a few things a touch up. So, with the expert help of the team at Bold Scandinavia / NoA, we’ve refreshed our visual identity. After almost 14 years and 48 released titles, we’re proud of everything we’ve created, but wanted to evolve our brand to express where we are today. Capturing our passion for the power of play, testing limits, and always having fun. If you’d like to know more, ask us in the comments below!