Future of eCommerce – Statistics and Trends to Watch Out For in 2023

Future of eCommerce – Statistics and Trends to Watch Out For in 2023

Future of eCommerce – Statistics and Trends to Watch Out in 2024 As soon as you saw this quarter’s sales figures, you realized you were in BIG trouble. While eCommerce sales are booming around the world, yours have declined for the third consecutive quarter. You probably already know that your products, prices, and eCommerce website…

10 Excellent Ways to Improve Your Brand Authority [Stats + Steps]

10 Excellent Ways to Improve Your Brand Authority [Stats + Steps]

10 Excellent Ways to Improve Your Brand Authority [Stats + Steps] With the emergence of digital marketing, the need for brands to change their marketing strategies is also on the rise. One such change is the growing importance of building and improving brand authority. You’re seen as a trustworthy and reliable entity with a high…

What Is Growth Marketing? [Strategies and Examples]

What Is Growth Marketing? [Strategies and Examples]

What Is Growth Marketing? [Strategies and Examples] As we move into 2023, the rise of data enrichment has enabled more companies to focus on attracting, engaging, and retaining customers. The process involves constant experimentation, as well as a keen eye on your customers’ changing preferences and motives. So, if you’re looking to scale your company…

15 Best Christmas Marketing Ideas to Double Your Sales + Bonus Tips and Tricks

15 Best Christmas Marketing Ideas to Double Your Sales + Bonus Tips and Tricks

15 Best Christmas Marketing Ideas to Double Your Sales + Bonus Tips and Tricks The days are getting colder and shorter and Halloween is right behind us. Christmas trees are finding their way onto store shelves, just like Christmas marketing emails find their way into your inbox.  Even if you’re not frequenting shopping malls to…

Inbound Marketing Strategy to Grow Your Business Faster

Inbound Marketing Strategy to Grow Your Business Faster

Inbound Marketing Strategy to Grow Your Business Faster Marketing is a necessity for every business. But what is the most effective form of marketing? What strategies should they follow to boost their engagement? Small businesses and startups tend to find conventional marketing methods too expensive or unwieldy. So, they look for a more interactive and…

Instagram Marketing Strategy- Everything You Need to Know

Instagram Marketing Strategy- Everything You Need to Know

Instagram Marketing Strategy- Everything You Need to Know Instagram is counted as one of the fastest-growing social media platforms to ever exist. The fact that the user base has skyrocketed to over 1 billion indicates why many businesses are keen to jump on the Instagram marketing bandwagon and want to develop a marketing strategy that…

How to Create a Successful B2B Sales Strategy – Important Tips You Need

How to Create a Successful B2B Sales Strategy – Important Tips You Need

How to Create a Successful B2B Sales Strategy – Important Tips You Need Over the years, B2B sales have evolved drastically. It’s no longer just about selling products to generate revenue. Now it’s more about understanding the prospects’ problems, providing relevant and customized solutions, and fostering healthy relationships with them. But to achieve all this,…

What Is Customer Profiling [Elements, Process & Tips]

What Is Customer Profiling [Elements, Process & Tips]

What Is Customer Profiling [Elements, Process & Tips] Targeting the right customer based on the products or services is crucial to helping a business scale. By performing customer profiling efficiently, you can predict what your customers want, improve products to better meet their needs, and make your brand stand out.  In other words, before forming…