Are you looking for the best WordPress eCommerce plugins to grow your business?
WordPress is one of the most popular website builders for eCommerce entrepreneurs. One of its many benefits includes all the powerful eCommerce plugins at your disposal.
These tools can help you quickly and efficiently build your online business.
That’s why, in this article, I am excited to share the best of the best WordPress eCommerce plugins. I tested several of the most popular WordPress eCommerce plugins to help you choose the best option for your website.
Ready to dive in? Let’s get started.
Quick Pick: The Best WordPress eCommerce Plugins
Before diving into our comprehensive review, here’s a quick overview of the top 5 choices for the best WordPress eCommerce plugins:
| Plugin | Use Case | Pricing | |
|---|---|---|---|
| 🥇 | WooCommerce | Selling both physical and digital products with extensive customization options | Free core plugin, paid extensions |
| 🥈 | Easy Digital Downloads (EDD) | Selling digital products with a lightweight, easy-to-use platform | Starts at $99.50/year |
| 🥉 | WP Simple Pay | Accepting one-time and recurring payments with simple buy buttons | Starts at $49.50/year |
| 4 | OptinMonster | Conversion optimization and lead generation with powerful targeting tools | Starts at $5.97/month |
| 5 | All in One SEO | SEO optimization for eCommerce websites | Starts at $49.50/year, free version available |
Important Factors To Consider When Choosing WordPress eCommerce Plugin
It would be best to look for the following four important factors when choosing an eCommerce plugin for WordPress:
- Payment solutions – The eCommerce plugin should be capable of supporting the payment gateway of your choice.
- Design and customization – The eCommerce plugin should have customization options, allowing you to design your campaigns and templates to complement your brand’s design.
- Apps and integrations – Make sure integrations for third-party apps, like email marketing services, CRM software, other marketing plugins, and accounting software, are available. These tools are important for the efficient running of your eCommerce business.
- Support options – Make sure the eCommerce plugin comes with support options. Good support goes a long way in customer satisfaction and also saves money and time.
Best WordPress eCommerce Plugins
With a clear understanding of the key features to look for in an eCommerce plugin, here are our top choices for the best eCommerce WordPress plugin for users.
1. WooCommerce
WooCommerce is a powerful and one of the best free eCommerce plugins for WordPress. It’s the driving force behind 30% of all online stores and offers incredible flexibility and customization.
They’ve made it easy for anyone to create an eCommerce store in just a few minutes (and with just a few clicks!). This is true whether you’re selling digital goods or physical goods.
Personal Experience:
When I first started using WooCommerce, I was a bit overwhelmed by the sheer number of options available. However, the flexibility and customization options quickly became a major plus. Setting up my store was a breeze, and I was particularly impressed with the wide range of extensions and themes. One pleasant surprise was the built-in support for popular payment gateways, which made transactions seamless. The only frustration I faced was scalability; as my store grew, I had to switch to a managed hosting provider. Despite this, WooCommerce remains one of my favorite plugins due to its robustness and community support.
Key Features:
- Hundreds of extensions and themes, making it easy to add new features.
- Supports physical products as well as digital downloads.
- Built-in support for popular payment gateways.
- Automatically calculate taxes, shipping costs, and other expenses.
Why WooCommerce Is One of the Best WordPress eCommerce Plugins
- Lots of customization options
- Plenty of integrations
- Free core plugin
- Open source
- Active community of developers
WooCommerce Pricing: The core WooCommerce plugin is free and open-source. Some extensions are free, while others are paid.
Alternatives: WP EasyCart, Ecwid eCommerce Shopping Cart
Overall Experience: WooCommerce offers incredible flexibility and customization. Although it requires scaling as your business grows, it’s a fantastic starting point for any eCommerce entrepreneur.
If you’re interested in WooCommerce, check out the following article: How to Create a WooCommerce Popup (+7 Ways to Boost Sales).
2. Easy Digital Downloads
Easy Digital Downloads (EDD) is a lightweight WordPress eCommerce plugin with all the features you need to sell your digital products easily.
Personal Experience:
Easy Digital Downloads (EDD) was my go-to when I focused on selling digital products. The setup process was straightforward, and I appreciated that it wasn’t bogged down with features for physical products that I didn’t need. The abundance of extensions allowed me to integrate with various payment gateways and marketing platforms seamlessly. I did face some challenges with customizing the design initially, but the active community and support resources helped me overcome those quickly.
Key Features:
- Easy to use, even for first-timers and new business owners.
- Hundreds of extensions are available.
- Compatibility with almost any WordPress theme.
- Excellent support with forums, videos, and tutorials.
Why Easy Digital Downloads Is One of the Best WordPress eCommerce Plugins
- Works right out of the box
- Integrates with your existing tools
- Active community of users and developers to learn from
- Educational blog content
Easy Digital Downloads Pricing: Starts at $99.50/year with a limited free version available
Alternatives: Gumroad
Overall Experience: EDD simplifies the process of selling digital products and integrates well with existing tools, making it a top choice for digital entrepreneurs.
3. WP Simple Pay
WP Simple Pay is the easiest way to accept one-time and recurring payments on your WordPress site with a simple buy button.
It’s perfect for selling single products, collecting service payments, and accepting donations.
WP Simple Pay has built-in support for credit card payments, Apple Pay, Google Pay, ACH debit payments, and more. It also offers multi-language and currency support.
Personal Experience:
WP Simple Pay lived up to its name with an incredibly easy setup process. I used it to accept one-time and recurring payments without needing a full shopping cart system. The drag-and-drop payment form builder was intuitive, and I was pleasantly surprised by the variety of payment methods it supported. One minor frustration was the limited customization options, but this was offset by how user-friendly the plugin was.
Key Features:
- Simple payment collection for beginners.
- Easy drag-and-drop payment form builder.
- Accept one-time or recurring payments.
- Offer discounts with coupon codes.
Why WP Simple Pay Is One of the Best WordPress eCommerce Plugins
- Just the right amount of customization options – not too little and not too much
- Easy for noncoders to use
WP Simple Pay Pricing: Starts at $49.50/year
Overall Experience: WP Simple Pay is perfect for straightforward payment collection and is incredibly easy to use, even for non-coders.
Need a WordPress theme? Here’s an excellent resource: 22 Best Responsive eCommerce Themes and Templates (Free and Paid).
Get started with WP Simple Pay today!
4. OptinMonster
OptinMonster is the most powerful conversion optimization and lead generation software for eCommerce stores.
That really means we’re the best at getting your site’s visitors to take the actions you want them to. How do we do that?
By helping you create high-converting conversion campaigns like popups, floating bars, fullscreen welcome mats, and more in a matter of minutes.
OptinMonster has 100+ stunning templates and a drag-and-drop builder, so you don’t need coding skills or design experience.
We made everything user-friendly so anyone could create awesome campaigns for their eCommerce store.
These conversion campaigns can be used to increase page views on your site, grow your email list, increase sales, and more.
Plus, OptinMonster has loads of targeting tools specifically for eCommerce:
This allows you to create 100% customizable conversion campaigns based on specific products in your eCommerce store, what items your customer has in their cart, what your customers’ cart total is, and much more.
That makes this the perfect eCommerce plugin for small businesses and companies.
These targeting rules empower you to boost sales in your eCommerce store quickly.
Need proof? See how Cole’s Classroom added $55,494 in sales using OptinMonster.
Want to learn more about how OptinMonster works? Check out this post, Is OptinMonster Worth It? An Extensive Review.
Key Features:
- Turn abandoning visitors into leads using Exit-Intent® technology
- Create special offers targeting repeat visitors based on their previous interactions with your site using onsite retargeting
- Follow up with your visitors using MonsterChains
- Create custom browser cookies based on your customers’ demographics data then show highly targeted campaigns to drive conversions
- Rely on stellar customer support at all times
OptinMonster seamlessly integrates with WordPress and any eCommerce platform, including WooCommerce, BigCommerce, and Shopify.
Why OptinMonster Is One of the Best WordPress eCommerce Plugins
- Intuitive to use
- Powerful targeting and trigger rules
- Integrations with Mailchimp, ActiveCampaign, and tons of other services
- Highly responsive customer service
- Free campaign at signup
OptinMonster Pricing: Starts at $5.97/month
Ready to see it in action? Click below to start your 100% risk-free OptinMonster account today:
5. All in One SEO
All in One SEO is the best SEO plugin for WordPress. It ensures that your website content is SEO-optimized, helping you increase traffic and earnings on your eCommerce site.
A lot of time and effort goes into optimizing eCommerce websites for SEO performance, but All in One SEO is a WordPress plugin you can count on to keep it user-friendly.
Personal Experience:
All in One SEO was my go-to plugin for ensuring my website content was SEO-optimized. The setup was fast, and the plugin was easy to configure. The snippet preview was particularly helpful, giving me a clear idea of how my posts would appear in search results. One frustration I encountered was the occasional need to manually tweak some settings for advanced features, but overall, the user-friendly interface and responsive support team made it a worthwhile tool.
Key Features:
- Content and on-page SEO analysis.
- Snippet preview for search results.
- Site audit, SEO score, and optimization recommendations.
- Social media integrations.
Why AIOSEO Is One of the Best WordPress eCommerce Plugins
- Fast setup
- Easy to configure
- Handles basic and advanced features equally well
- Responsive support team
AIOSEO Pricing: The premium version starts at $49.50/year, free version available on WordPress.org
Alternatives: Yoast SEO
Overall Experience: All in One SEO is a reliable and user-friendly tool for enhancing your eCommerce site’s SEO performance.
Get started with AIOSEO today!
6. Schema Pro
Schema Pro is a paid SEO WordPress plugin that helps boost your website’s SEO without adding manual code to each page.
With a user-friendly platform, Schema Pro offers 20+ types of schema. For eCommerce, Schema Pro offers product schema. This schema enriches your product listing in search engines, enticing searchers to click into your store.
Sure, adding schema takes time. But Schema Pro helps automate a chunk of the work to boost your SEO.
Personal Experience:
The setup wizard was straightforward, and within minutes, I had implemented schema markup across my site. One of the highlights was the real-time testing feature, which validated my schema in seconds. I initially found the variety of schema types overwhelming, but after experimenting, I appreciated how it enriched my product listings in search engines, resulting in a noticeable boost in click-through rates.
Key Features:
- Real-time testing validates your schema in seconds.
- Compatible with Yoast.
- Over 20 schema types available.
- Automates schema implementation.
Why Schema Pro Is One of the Best WordPress eCommerce Plugins
- Easy-to-use setup wizard
- Produces results quickly
- No coding knowledge required
Schema Pro Pricing: Starts at $79/year
Overall Experience: Schema Pro significantly enhances SEO efforts with minimal effort, making it an excellent tool for improving search engine visibility.
7. SeedProd
SeedProd is the best landing page builder for WordPress.
Using its landing page templates, you can add email optins, countdown timers, and social share buttons to your eCommerce page.
SeedProd also handles coming soon pages, launch pages, under-construction pages, and maintenance mode pages for your WordPress site.
Personal Experience:
SeedProd quickly became my favorite landing page builder. The visual drag-and-drop builder was intuitive, allowing me to create stunning landing pages without any coding knowledge. I was particularly impressed with the WooCommerce integration, which made adding product pages and customizing the checkout flow seamless. One challenge was getting the design exactly how I wanted, but the extensive template library helped streamline the process. The pre-launch marketing pages and opt-in forms were a game-changer for capturing leads before my site even went live.
Key Features:
- Built-in email autoresponder.
- WooCommerce integration.
- Search engine optimized.
- Social follow and share buttons.
Why SeedProd Is One of the Best WordPress eCommerce Plugins
- Grows with your business
- Looks great on mobile devices
- Fast and intuitive to use
- Plenty of templates ready to use
Having a pre-launch marketing page helps build excitement about your brand and jumpstart your site’s SEO.
But when you add that optin form integration to start building your email list can give your online business a big advantage. Imagine already having a mailing list of hundreds–or even thousands–of customers when you’re ready to announce your grand opening!
Even if you’re not new to the game, you can use SeedProd to create custom maintenance mode and 404 pages that will delight your visitors and get you leads.
SeedProd Pricing: Starts at $39.50/year
Overall Experience:SeedProd is a powerful and user-friendly tool for creating beautiful landing pages and capturing leads efficiently.
Get started with SeedProd today!
8. TrustPulse
TrustPulse is the best social proof notification plugin on the market. It can help you leverage the power of social proof to increase your conversions by up to 15%.
How does it work? TrustPulse will show a live notification anytime someone positively interacts with your site.
So if someone makes a purchase, you can have TrustPulse notify your site’s visitors. This makes your brand appear more trustworthy and creates a sense of FOMO (fear of missing out).
In the end, your site’s visitors see other people benefiting from your product and want those same benefits.
Personal Experience:
TrustPulse transformed my website’s social proof strategy. Setting it up was simple, and seeing live notifications of user interactions immediately boosted my site’s credibility. The smart targeting options allowed me to show campaigns at the perfect moments to drive conversions. One frustration was fine-tuning the design to match my site’s aesthetics, but the flexible design options eventually provided the desired results. The impact on my conversion rates was evident within days, making it an invaluable tool.
Key Features:
- Smart targeting with advanced rules and timing controls.
- Flexible design options.
- Actionable analytics.
- Seamlessly integrates with all popular website platforms.
Ready for the best part? You can start TrustPulse for free.
TrustPulse lets you use its software for 500 sessions for free. After that, the paid plans begin at just $5/month. That’s roughly the cost of your morning cup of coffee.
This makes TrustPulse easily one of the best eCommerce plugins for WordPress with little or no investment.
Why TrustPulse Is One of the Best WordPress eCommerce Apps
- Accurate event tracking
- Works on all platforms
- Visible but unobtrusive social proof notification
- 14-day risk-free trial period
TrustPulse Pricing: Free up to 500 sessions. Paid plans start at $5/month
Overall Experience: TrustPulse effectively leverages social proof to increase conversions, with a user-friendly setup and powerful targeting options.
Get your free TrustPulse account today!
9. PushEngage
When it comes to notifications, PushEngage is the best ecommerce plugin for WordPress on the market. With push notifications, you can drive users back to your website by sending personalized messages to their desktop or mobile browsers.
You can send new blog post announcements, abandoned cart reminders, new product announcements, alert customers to a price drop, and much more.
Plus, you can take advantage of powerful features like triggered notifications and dynamic segmentation to send the right notifications at exactly the right time.
And getting users to opt-in to your push notifications is easy with PushEngage. You can create custom opt-ins and trigger them to appear based on time on the page, scroll percentage, or by clicking a link, button, or image.
It’s compatible with WooCommerce, Shopify, BigCommerce, and many other popular platforms.
Personal Experience:
Using PushEngage for push notifications was a game-changer for re-engaging my website visitors. The setup was quick, and I was sending personalized messages to users’ browsers within minutes. I was pleasantly surprised by the high click-through rates compared to other channels. One challenge was learning to segment my audience effectively, but the dynamic segmentation feature made it easier over time. The ability to send abandoned cart reminders and price drop alerts significantly boosted my site’s engagement and sales.
Key Features:
- Custom domains and branding.
- Personalization features.
- A/B testing.
- Goal tracking and analytics.
- Offline notifications.
You can try out PushEngage for free and start sending 30 campaigns/month to up to 500 subscribers.
Why PushEngage Is One of the Best WordPress eCommerce Apps
- Quick and easy to implement
- Highly customizable for sending personalized notifications
- Higher click-through rate than other channels
- Excellent support team
PushEngage Pricing: Free for up to 200 subscribers. Paid plans start at $9/month.
Overall Experience:PushEngage is a powerful tool for driving user engagement and re-engagement through personalized push notifications.
Get started with PushEngage today!
10. Cart Recovery for WordPress
Cart Recovery for WordPress is a free WordPress eCommerce plugin that works with WooCommerce, WP eCommerce, Easy Digital Downloads, and Restrict Content Pro right out of the box.
Personal Experience:
Cart Recovery for WordPress was a lifesaver for reducing shopping cart abandonment. The plugin’s ability to track abandoned carts and send automated recovery emails directly from my WordPress dashboard was incredibly convenient. Setting up the plugin was straightforward, and I was quickly able to capture customers’ details and send follow-up emails. The overall impact on recovering lost sales was significant.
Key Features:
- Captures customer details as soon as they’re entered at checkout.
- Trigger abandoned cart email campaigns automatically.
- Track in-progress, abandoned, and recovered carts within your dashboard.
- Integrates with WordPress’s GDPR compliance tools.
Cart Recovery for WordPress is one of your best options for reducing shopping cart abandonment with your online store.
Why Cart Recovery Is One of the Best WordPress eCommerce Plugins
- User-friendly
- Responsive and helpful support from the developer
Cart Recovery Pricing: Free. Pro upgrade starts at $39/year.
Overall Experience: Cart Recovery for WordPress is a must-have for reducing cart abandonment and recovering lost sales effortlessly.
11. WPForms
One of the best ways to create a great user experience is to ask users what they want and expect from your brand or site. And WPForms is the best way to get that valuable feedback from your site’s visitors.
Personal Experience:
WPForms became my go-to plugin for creating forms on my WordPress site. The drag-and-drop builder made form creation incredibly easy, and I was able to create a variety of forms, from contact forms to surveys, in minutes. I was particularly impressed with the smart survey fields and real-time insights. The overall user experience was smooth and efficient.
Key Features:
- Create forms in minutes with the drag-and-drop builder.
- Smart survey fields like Likert scale and ratings.
- Real-time insights with beautiful reports.
- Integrations for PayPal, Stripe, and more.
On top of all that, WPForms includes multi-page forms, email integration, conditional logic, and tons of other features, plus addons to extend its functionality even more.
Not only is WPForms the best WordPress form builder plugin available, but it’s also the best online survey tool you can get!
There’s a free plan available, though pricing for paid plans starts at only $49.50/year.
Overall Experience: WPForms offers an intuitive and powerful solution for creating a wide range of forms, enhancing user experience and engagement on your site.
Get started with WPForms today!
Why WPForms Is One of the Best WordPress eCommerce Plugins
- Beautiful design
- Easy to use
- Powerful workflows
- Lots of templates to get started
WPForms Pricing: Free. Paid upgrades are available starting at $49.50/year
12. Wholesale Suite
Wholesale Suite consists of three WordPress eCommerce plugins that make it easy to add wholesale features to your eCommerce site.
If you run your store with WooCommerce, there’s no option to add wholesale pricing in the same product listing. You need to duplicate your product pages and create separate prices. This can lead to a confusing and poor shopping experience for visitors.
But, with Wholesale Suite, you can easily add wholesale pricing to your product pages for bulk buyers while displaying regular prices for retail customers.
This plugin also lets you create responsive wholesale order forms and automate wholesale customers’ recruiting and registration process.
Personal Experience:
Wholesale Suite simplified the process of adding wholesale features to my WooCommerce store. The ability to display wholesale pricing alongside retail prices without duplicating product pages was a significant advantage. Setting up minimum purchase amounts and managing product visibility by user role were easy and efficient. One frustration was initially configuring the shipping and tax settings separately for wholesale customers, but the plugin’s support team provided excellent assistance.
Key Features:
- Tons of wholesale pricing options.
- Set minimum purchase amounts.
- Control shipping and tax separately.
- Manage product visibility by user role.
Why Wholesale Suite Is One of the Best WordPress eCommerce Plugins
- Practical and efficient
- Simple setup
- Flexible product
- Great support
Wholesale Suite Pricing: Starts at $118.50
Overall Experience: Wholesale Suite is a practical and efficient solution for adding wholesale functionality to your WooCommerce store, with excellent support and flexibility.
Get started with Wholesale Suite today!
13. SearchWP
SearchWP significantly improves the WordPress search function. This includes eCommerce product details, categories, tags, custom fields, document content, and more.
Visitors will bounce from your site if they can’t quickly find what they need. The increased search functionality offered by SearchWP allows you to improve user experience and reduce bounce rates.
Personal Experience:
The plugin’s ability to customize search algorithms and include various content types in search results made a noticeable difference in user experience. Setting up the plugin was straightforward, and the detailed search metrics provided valuable insights. One challenge was fine-tuning the search relevance, but the plugin’s flexibility allowed me to achieve the desired results.
Key Features:
- Customize your WordPress search algorithm.
- Show better search results using keyword stems.
- Detailed search metrics.
- Integrates with popular plugins like WooCommerce and Easy Digital Downloads.
Why SearchWP Is One of the Best WordPress eCommerce Plugins
- Great way to upgrade your user experience
- Turns search into what it should be
- Makes eCommerce metadata searchable
SearchWP Pricing: Starts at $99/year
Overall Experience: SearchWP enhances user experience by providing accurate and comprehensive search results, making it a valuable addition to any WordPress site.
14. MonsterInsights
MonsterInsights gives you the power of Google Analytics in an intuitive, easy-to-use platform. It’s designed to give you deeper insights into how visitors interact with your website.
Personal Experience:
MonsterInsights made integrating Google Analytics with my WordPress site incredibly easy. The setup was quick, and the plugin provided a user-friendly interface for viewing analytics data directly in my dashboard. I appreciated the enhanced eCommerce tracking features, which offered deeper insights into customer behavior and sales performance.
Key Features:
- Sales tracking for WooCommerce and Easy Digital Downloads.
- Referral and ads tracking.
- Integrate Google Analytics with a single click.
- Track form views, submissions, and conversion rates.
Why MonsterInsights Is One of the Best WordPress eCommerce Plugins
- Easy to insert tracking code
- Can keep the same tracking plugin when switching themes or designs
- Simple yet powerful
MonsterInsights Pricing: Starts at $99.50/year
Overall Experience: MonsterInsights provides powerful analytics features in an easy-to-use interface, helping you gain valuable insights into your site’s performance.
15. Advanced Coupons
Advanced Coupons can help you grow your online store with irresistible deals for your customers.
Personal Experience:
Advanced Coupons revolutionized my approach to creating discounts and promotions on my WooCommerce store. The smart coupons feature, including BOGO deals and store credit, added a new level of engagement with my customers. Setting up the plugin was straightforward, and I was able to create complex coupon rules easily.
Key Features:
- Smart coupons like BOGO deals and store credit.
- Cart conditions for coupons.
- Easy coupon application with URLs and auto application.
- Automatic product addition when coupons are applied.
You can also bundle Advanced Coupons with plugins for building a loyalty program and offering gift cards. The more savings options you give customers, the more you can earn.
Why Advanced Coupons Is One of the Best WordPress eCommerce Plugins
- Wide variety of deals to offer
- Easy setup in under 2 minutes
- Supports international currency and multiple languages
Advanced Coupons Pricing: Free plan available with generous features; paid plans start at $59.50/year
Overall Experience: Advanced Coupons offers a wide variety of discount options and is easy to set up, making it a powerful tool for boosting sales and customer engagement.
I hope this article helped you determine the best WordPress eCommerce plugin for your needs.
In conclusion, for those seeking to enhance their WordPress eCommerce site, OptinMonster is a standout choice.
Its user-friendly interface, advanced targeting capabilities, and powerful conversion features set it apart.
Whether you’re aiming to increase email subscriptions, reduce cart abandonment, or personalize customer interactions, OptinMonster offers the tools to achieve these goals effectively.
It’s not just a plugin; it’s a comprehensive solution for boosting your online sales and enhancing the customer experience. For any WordPress eCommerce site looking to thrive, OptinMonster is an indispensable asset.
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