John van Schaik

Google Ads: a game of quick wins and fast profits or a game of sustainable sales? To be honest?... Both! If you use the right approach that is. – Google Ads in the short run: Get in some cash flow. Use shopping (until 30 conversions, then switch to PMAX Feed Only). Run bottom of funnel search (DSA/RSA). Bid JUST for sales. – Google Ads after a couple months: Use YouTube/Demand Gen for two effective ways: 1. Remarketing website visitors who didn’t convert 2. 3. Interest new audiences who are unfamiliar with your brand. – Google Ads in the long run: Scale your proven concept and experiment with 10-20% of your budget. Go for Demand Gen lookalike, try top of funnel search, what about a dedicated YouTube Shorts TOF campaign? Broad match experiments? Hell yeah. – Don’t quit when you get your sales. Repeat the process that generates sales, but look into new opportunities as well.

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Leverage your Search Console data with Marc Cornelius his Goldmine script!

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Exciting news today 🔥 Channable became an official Google CSS partner, so you'll spot us in your Google Shopping search results 👀 Free to use till end of October, so go check the post below and save 20% on Google Shopping costs! More info around deal and pricing: https://lnkd.in/eFFRZ-_F #google #googleshopping #ecommerce #channable #googlecss #css

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To bid on brand or not to bid on brand. Here’s my take: We’ve all seen Google agencies with extremely promising results: 10X or even 20X ROAS. I literally saw a Dutch agency last week promoting their 32X ROAS through an Instagram Ad - calling the prospects to action “if they’d like those results as well”. 🤮 Some brand owners might be very eager to work with those agencies. But here’s what’s wrong with that: Google Ads already targets the bottom of funnel traffic. Even with extreme high intent, a 20X ROAS is NOT realistic, definitely not at scale. So, what these brands are doing is unnecessary spending on your brand name. Unnecessary. The people that the branded campaigns convert, were already looking for your brand. You should spend as little as possible on your brand because with a little bit of SEO, the people will find you. So look, if you use a tool like iSearchFrom, and see that your competitors are bidding on your brand (in either shopping on search), you should probably counter that with a little branded campaign (try like 10% of your budget). And ALWAYS exclude your brand name from PMAX. And ALWAYS A/B test your strategy while looking at profits. The thing is, your Google Ads results won’t be inflated this way, and you’ll probably hit a more realistic ROAS like 4X or 5X. But…! If you’d look at your MER or at your bottom line profit, these metrics will be way better, and you will ACTUALLY enable your brand to grow. – So… If you want to have inflated Google Ads results and leak profits over a longer period of time, go for that agency promising the 10-15X on your campaigns. If you want to actually grow your business, go for an agency looking at more than ROAS, honestly trying to help you grow your brand. – Now, I’m curious: what’s your take on this?

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WANT BETTER BRAND RECALL FOR YOUR ADS? Like, what does it take to get people to remember that your ad was for YOU? DVJ Insights did a lovely study to explore this issue in the Netherlands. (Go Oranje!) They asked 1,200 people to watch a pod of 8 TV ads, answer some “distraction” questions, and then try to remember what brands were advertised. The 8 ads were pulled randomly from a pool of 48 ads for 48 different brands. The team also counted how many times the brand was mentioned verbally or shown visually in each ad. Visual mentions ranged from 0 to 7 times per ad; verbal mentions ranged from 0 to 6. And visual/verbal combo mentions ranged from 0 to 3. After getting a lot of “I don’t remember” and “uh, I think it was for Lindt…”, they did some math to find out how much brand recall would change given different numbers and types of mentions. (Go math!) Increasing the number of mentions increased the chance of recall for all types of mentions, from a 17% boost to a 56% boost. Verbal-visual combo mentions had the biggest impact on brand recall even at one mention (+31%). Verbal-visual combos also had the biggest improvement with the fewest number of mentions — with just 3 mentions, brand recall jumped 56%. Caveats? Of course! I mean, does the Dutch side wear orange? 🩳 But some lessons: 🍊 Repetition helps. (Not rocket science, but still nice to see.) 🍊 Audio mentions are powerful. Combo mentions are even more powerful. 🍊 Repetition helps. 🍊 Also, repetition helps. 🩳 🩳 🩳 Don't miss a post! Subscribe to the Irregular News at AppliedBrandScience dot com /signup Reach out for more in-depth brand science training or talks. We're currently taking select projects for the fall & winter. #brandscience #brandlinkage #advertisingeffectiveness

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Hello, Link! 🔟🔟🔟 I've been working with the TripleTen team for almost a year now. During this time we have developed CRM marketing very much, both warming up the funnel and working with the subscriber base through regular content sending. Still see a lot of potential in this channel. Who is ready to discuss CRM metrics in the Latin American market, Brazil, Mexico? Please tag anyone you know who might be interested or share the post 

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𝙐𝙣𝙡𝙤𝙘𝙠 𝙔𝙤𝙪𝙧 𝘼𝙜𝙚𝙣𝙘𝙮'𝙨 𝙎𝙖𝙡𝙚𝙨 𝙋𝙤𝙩𝙚𝙣𝙩𝙞𝙖𝙡: 𝘾𝙪𝙨𝙩𝙤𝙢 𝙎𝙘𝙧𝙞𝙥𝙩𝙨 𝙏𝙝𝙖𝙩 𝙃𝙞𝙩 𝙩𝙝𝙚 𝙈𝙖𝙧𝙠 𝙀𝙫𝙚𝙧𝙮 𝙏𝙞𝙢𝙚 Yesterday, Marieke and I, sent a 36-page Objections-Killer guide to an agency client looking to level up their sales game. This isn’t just any guide; it's custom-built for different types of clients and specific sales scenarios, thanks to some serious field testing. We’ve pinpointed what really works and what doesn’t, equipping our clients with the ultimate sales-enhancing toolkit. Our deep dive with agency owners into the nuts and bolts of building a powerful sales process shows that effective selling isn’t just about winging it—it's about having a solid structure. With these processes neatly documented, you’re all set to delegate and turn your business into a lean, mean, sales machine. It's a giant leap towards the freedom every agency owner dreams of. Interested in your personal sales script that's tailor-made for your agency’s unique challenges? Drop us a line!

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Updates last week I made some big updates again to my Google Ads Setting template: - Added a new tip B184 - Added a new tip B185 - Alternative way to Install Cookiebot (without GTM) - Added a new video on How to debug your server-side container & check your conversions - How to install Ads conversions server-side - Added a demand gen implementation guide - How to implement a script - Added a new tip B186 - Added a new tip B187 - Added a new how-to-install a timer video - Added a new How to measure visibility elements For more information check my template. #PPC #SEA #Ads #GoogleAds

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Even though I do evangelize CRO for DTC brands. 🙌 But it is not the only tool in your brand's arsenal. 🛠️ There are other tools you can use for better conversion rates, AOV and LTV (stickiness). Some of these are: 1. brand identity - much more than logo & font 2. brand story - much more than "about us" 3. tone of voice - much more than copy 4. style of language used in the messaging 5. aesthetics - much more than design ----------------------------------------------------------------------------- Yes, even aesthetics are important. Why? Because a Gen-Z girl won't drop 20% of her salary on a jewellery. Unless the jewellery brand's store & social aesthetics are on point. And, the messaging is in-line with her personal values. Now you can do CRO & tweak elements of your store such as CTAs, photos, pricing, product titles etc & call it a day's hard work. Or you can go the extra mile and work on other 5 points as well. I will any day recommend going above and beyond. That's where magic happens 🌈 #CRO #ecommerce #OptimizeYourBrand #OptimizeYourLife

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🔍 𝐔𝐧𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐭h𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐒𝐞𝐚𝐫𝐜ℎ: 𝐘𝐨𝐮𝐫 𝐊𝐞𝐲 𝐭𝐨 𝐎𝐧𝐥𝐢𝐧𝐞 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 🔍 In today's digital age, search is the compass guiding our online journeys. Whether we're seeking the perfect restaurant or researching a new product, search engines are our go-to resource. But here's the real question: Will you be found in the results? 🚀 𝑇ℎ𝑎𝑡'𝑠 𝑤ℎ𝑒𝑟𝑒 𝑡ℎ𝑒 𝑚𝑎𝑔𝑖𝑐 𝑜𝑓 𝑆𝑒𝑎𝑟𝑐ℎ 𝐸𝑛𝑔𝑖𝑛𝑒 𝑂𝑝𝑡𝑖𝑚𝑖𝑧𝑎𝑡𝑖𝑜𝑛 (𝑆𝐸𝑂) 𝑐𝑜𝑚𝑒𝑠 𝑖𝑛𝑡𝑜 𝑝𝑙𝑎𝑦. In my latest posts, I will delve deep into the fundamentals of SEO, empowering you to harness this essential skill for online success. From industry best practices to real-world examples, I'll equip you with the tools to amplify your online presence and drive tangible results. 🌟 Hi, I'm Shoaib Irshad, and for almost a decade now, I've been at the forefront of helping organizations thrive in the digital landscape. Join me on this journey as we explore the intricate workings of search, demystify SEO strategies, and position you for unparalleled visibility in the digital realm. 🔑 Don't just exist online – be discovered. Let's embark on this SEO adventure together! Ready to elevate your digital presence? Dive into the fundamentals of SEO today. #SEO #DigitalMarketing

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🌟Making a website might seem simple, but let me tell you, it's a big adventure! 💻✨ Ever thought about what goes into making a website really work well? Join me and our website expert, Maarten Bronswijk as we check it out. From setting goals to picking the perfect domain name, to designing pages and making sure Google likes it, building a website is a real dedicated effort. It takes time and commitment to make it just right, but the payoff is totally worth it! As a full-service marketing team, we get the challenges of building an online presence. Building a website isn't just about making it look nice—it's about creating an experience that connects with your audience and gets results.  From writing engaging content to making sure it works smoothly on any device, every part of making a website needs attention to detail. At Scherponline.nl BV we're experts at guiding businesses through this journey, from the first idea to the big launch and beyond. So, next time you visit a website that catches your eye, remember all the work that went into it. And if you're ready to start your own website adventure, make sure to plan well and think about everything! 🚀✨ #WebsiteCreation #DigitalMarketing #FullServiceAgency #OnlinePresence #WebDesign #SEO

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WANT BETTER BRAND RECALL FOR YOUR ADS? Like, what does it take to get people to remember that your ad was for YOU? DVJ Insights did a lovely study to explore this issue in the Netherlands. (Go Oranje!) They asked 1,200 people to watch a pod of 8 TV ads, answer some “distraction” questions, and then try to remember what brands were advertised. The 8 ads were pulled randomly from a pool of 48 ads for 48 different brands. The team also counted how many times the brand was mentioned verbally or shown visually in each ad. Visual mentions ranged from 0 to 7 times per ad; verbal mentions ranged from 0 to 6. And visual/verbal combo mentions ranged from 0 to 3. After getting a lot of “I don’t remember” and “uh, I think it was for Lindt…”, they did some math to find out how much brand recall would change given different numbers and types of mentions. (Go math!) Increasing the number of mentions increased the chance of recall for all types of mentions, from a 17% boost to a 56% boost. Verbal-visual combo mentions had the biggest impact on brand recall even at one mention (+31%). Verbal-visual combos also had the biggest improvement with the fewest number of mentions — with just 3 mentions, brand recall jumped 56%. Caveats? Of course! I mean, does the Dutch side wear orange? 🩳 But some lessons: 🍊 Repetition helps. (Not rocket science, but still nice to see.) 🍊 Audio mentions are powerful. Combo mentions are even more powerful. 🍊 Repetition helps. 🍊 Also, repetition helps. 🩳 🩳 🩳 Don't miss a post! Subscribe to the Irregular News at AppliedBrandScience dot com /signup Reach out for more in-depth brand science training or talks. We're currently taking select projects for the fall & winter. #brandscience #brandlinkage #advertisingeffectiveness

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Wow, already 404 marketers have signed up for our AgencyAccess Tool 😲 Last Wednesday we announced that our easy access tool voor marketing agencies is in Bèta. Quick recap: Our tool enables you to access your prospect's accounts within just a few clicks. To identify and resolve any issues, we initially granted access to 75 marketers to refine our tool before expanding to a larger group. This list was filled within 1.5 hours 😅 This indicates that, like us, many marketers spend a huge amount of time trying to access the necessary accounts which causes a lot of frustration. Next Monday, the tool will be accessible to the first 75 marketers. Within three weeks, if we have fixed any bugs, we will grant access to the following 425 marketers. We soft-launch our tool gradually to handle any hick-ups without affecting you, the user. If you want to save valuable time quickly (like us) make sure to sign up on time. We have 96 slots available for the second run. Early adopters get free access to all features and will be the first to gain access to all the (very cool) new features we are developing right now. Don't miss out! Cheers Ruben Runneboom from Taskforce Agency Agency

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New Customers = Growth This column with help you with that 👇 ➡️ '𝗡𝗲𝘄 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀' Discover what drives New Customers💡 ↳ Per Campaign,  Ad Group,  Keyword 𝗛𝗼𝘄 𝗱𝗼𝗲𝘀 𝗚𝗼𝗼𝗴𝗹𝗲 𝗱𝗲𝘁𝗲𝗰𝘁 𝗡𝗲𝘄 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀? ✅ 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗶𝘀𝘁𝘀 ↳ Upload often, and with high match rates ✅ 𝗚𝗼𝗼𝗴𝗹𝗲 𝗧𝗮𝗴 ↳ Correctly measure parameters and ✅ 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻-𝗯𝗮𝘀𝗲𝗱 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗶𝘀𝘁𝘀 ↳ Turn it on in Account level settings 𝗪𝗵𝗮𝘁'𝘀 𝗻𝗲𝘅𝘁? ↳ Experiment with it 1️⃣ Calculate the nCAC per campaign 2️⃣ Optimize for campaigns with low nCAC's And very important.. 3️⃣ Validate the increase of New Customers ↳ With your own CRM data The cleaner your data, the better this will work 📈 𝗟𝗲𝘁'𝘀 𝗰𝗵𝗮𝘁 👇👀 What is your New Customer Acquisition strategy? ---- More Google Ads revenue tips? 👉 Denie Geertzen #google #googleads

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Meta is going to use personal data to train their AI models. I advise everyone to take a stand and decline their privacy policy 🛑😏 As an online marketer, I understand the value of data in creating effective, personalized campaigns. However, we also need to restore the privacy of people. Now more than ever. Fortunately, the European Commission is still one of the defenders of this sacred mission. The way Meta (and other tech giants) are still trying to incorporate privacy conflicting algorithms and tactics into their apps -without giving clarity to people or ask for consent- is definitely not okay. I urge fellow marketers and businesses to critically evaluate the policies of platforms they use and also start prioritizing the privacy and rights of their audiences, let alone their own customers. As an EU resident, you can opt-out by following the steps in my video. Let's push back! 🇪🇺💪 #PrivacyFirst #EthicalMarketing #DigitalResponsibility

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