The Benefits of Using Website Templates for Landing Pages

I know for sure that you are deciding whether to use a website template for your landing page or not. But this article is for you, so you will be able to learn the benefits of using website templates for landing pages.

When you have a visually pleasing website design, you are already one step ahead of your competitors since we all know that consumers love aesthetically pleasing websites. But even though having a unique design for your landing page is quite popular, using a website template is never a bad option.

To be honest, a lot of businesses would rather use a website template for their landing page instead of spending thousands of dollars for a personalized one. They both work either way, but using a website template is cost-efficient and time-saving.

What is a website template?

Before diving further into the benefits of using a website template, let us first give a website template a brief description.

A website template is a pre-designed page that can save you time and money when designing your website. You can choose thousands of designs online for the template that will match your branding perfectly. 

If you want to further discuss website templates, you can check the article wherein we discussed what is a website template. 

The benefits of using website templates for landing pages

The main reasons web design templates are so popular are because they are convenient to use and aid in making your website mobile-friendly. 

These benefits‌ are not the only ones. Here are some additional advantages of using web design templates for your website.

1. Time-saving

Utilizing a web design template has the primary advantage of being ready-made. Its development takes a little more time than necessary. Because of the template’s instant application, it is a huge timesaver. 

2. Cost-efficient

The cost of purchasing ready-made web design templates is cheap. There are some that you may find for free as well. Professionally designed templates are naturally not free, but they are fantastic money savers, especially for businesses with limited resources. 

Using a web design template is obviously much less expensive than engaging a web designer to do it. 

3. Variety of choices

There won’t be any surprises with your finished work when utilizing a template because what you see is often what you get. Finding the template that best meets your design goals is the most difficult aspect of using a template because there are so many options available.

4. Easy updates

When you buy a website template, you frequently get future theme updates and help, which will help keep your website up and operating smoothly. 

One of the biggest advantages of using a website template is knowing that you have access to help from the theme developers in situations where updates to CMS systems like WordPress can lead to theme issues.

5. Built-in SEO feature

One further benefit of using web design templates today is the inclusion of SEO features. As soon as the development process gets started, the templates help to optimize the website. 

The best option for non-technical persons who want to create a website quickly and easily is to use web design templates. It is a sensible option for usability and a useful tool for the creation and operation of websites. 

Disadvantages of using a website template

Despite having many benefits, website templates still have drawbacks one cannot avoid. When you choose to use a website template, keep in mind these drawbacks that may affect your landing page.

1. Update and compatibility issues

If your theme has received no updates in a while and the help forums are deserted, it is probably no longer being supported and will probably give you problems if you decide to buy it. 

If the creator of a theme has ceased to be active and is not available to help with CMS upgrades and compatibility problems, the pain you will experience will not be worth the low price you paid for the theme.

2. Can’t be too unique

You only have what you can see. If you manage to find them, there are probably a dozen more excellent ones hidden on websites for independent designers. 

3. Hard to customize

Although templates are fairly simple to use right out of the box, customizing them may be expensive and time-consuming, and if done incorrectly, can compromise the integrity and dependability of your theme. 

To avoid this, take your time selecting a template that will actually meet your web design requirements rather than assuming all features of the chosen design will be simple to adjust later. 

Before making a purchase, don’t be afraid to post your inquiries in the theme’s support forums. If you don’t get a response, go on to a theme with active support.

How to choose a website template perfect for your landing page?

When selecting a website template, there are several things to keep in mind. Make sure to look out for these aspects in order to find the perfect template for your landing page.

• Clarity – You need to make sure that the website template will be able to convey your message properly.
• Navigation – Make sure all the buttons and links are working properly. It should be easy to use for everyone.
• Mobile-friendly – Website templates are made mobile-friendly already, but it doesn’t hurt to check if it works properly.
• Customization – Even if website templates can’t be fully customized, make sure to still check the elements that you can customize and if it’s working properly.
• Distraction-free – Check the overall design of the template to see if there are distracting elements that can break the overall ambiance of the design.

• Good overall performance – All in all, you need to make sure that the template you chose will bring convenience to you and your brand.

Final words

Although they can be used as a design shortcut, website templates are never an optimization shortcut.

Make a good choice for your website template if you lack the design resources to create a unique one. Select the template that best conveys your message while being straightforward and concentrating on clarity.

FAQs

Can a website template increase traffic on my landing page?

The answer is yes. You just need to find the perfect website template that can attract potential customers. You can customize the landing page however you want in order to get a higher conversion rate for your page.

Are website templates flexible to meet the needs of my landing page?

Yes, although you can not fully customize it the way you want, you can still add a personal touch to it in order to meet the needs of your brand.

How can a website template help the website design and development?

Since they are already pre-designed, they are time-saving. It gives you the option to focus more on the technicalities of your website since you don’t have to worry about the design of the page anymore. You just need to worry about how to bring more traffic to your website.