1. Klaviyo

URL: https://www.klaviyo.com/

Klaviyo’s web design rocks a vibrant palette, sleek fonts, and a power-packed layout, making it an enduring classic. Simplicity reigns supreme in showcasing your service—no wrong turns here! Plus, dive into their website for illuminating case studies.

What we love about this web design

• Neat and straightforward design
• Simple fonts
• Conversion-focused layout

2. Paypal

https://www.paypal.com/

PayPal flaunts a sleek and minimalistic web design that captivates with a compelling 3-page gallery prominently above the fold. Infused with persuasive copies and strategically placed call-to-action buttons, the design is a masterclass. Adding to the allure, an embedded YouTube video provides an insightful deep dive into their services.

What we love about this web design

• Clear call-to-action buttons
• Introduction video with a 3-step guide for conversion
• Clean design

3. Groupon

https://www.groupon.com/

Groupon’s website strikes a balance between vibrancy and organization, maintaining a clean and streamlined appearance. The strategically placed search bar serves as an effective call-to-action, encouraging visitors to dive into the abundance of offerings. Engaging images further entice users to explore and seize the enticing promos and discounts available.

What we love about this web design

• Clear call-to-action search bar and buttons
• White space makes the images pop
• Simple fonts

4. Netflix

https://www.netflix.com/

Netflix, the streaming titan, nails it with a dark theme that enhances the cinematic experience. Their design is a conversion powerhouse—compact layout, subtle animations, and succinct yet persuasive copywriting steal the show. It’s a visual symphony tailored for an immersive journey through their vast array of movies and shows.

What we love about this web design

• Dark-themed design
• Easy-to-read fonts
• Conversion-focused layout

5. LinkedIn

URL: https://www.linkedin.com/

LinkedIn’s modern illustrations are spot-on, seamlessly blending professionalism and order. The carefully chosen color scheme not only pleases the eyes but perfectly aligns with their target market. It’s a design triumph that elevates the platform’s visual appeal while maintaining a sense of business sophistication.

What we love about this web design

• Impressive modern illustrations
• Clean and minimal design
• Light-muted color scheme

6. Medium

URL: https://medium.com/

The website’s use of serif fonts is a font-lover’s dream, adding a touch of elegance. The meticulously structured and clean article list further enhances the user experience. Above the fold, a cleverly designed quotation mark graphic adds a cool touch, offering a sneak peek into the essence of the website.

What we love about this web design

• Serif font makes the website professional-looking
• Organized and clean design
• Cool graphic design on the homepage

7. eBay

URL: https://www.ebay.com/

eBay’s online shopping platform conquers clutter by showcasing only featured products and deals on the clutter-free homepage. Each section boasts a clear call-to-action button, ensuring you don’t miss out on the action. It’s a streamlined design that turns the challenge of managing a variety of products into a user-friendly shopping experience.

What we love about this web design

• Easy-access navigation and clean menu structure
• White space helped avoid clutter
• Simple fonts

8. Trello

URL: https://trello.com/

Trello’s homepage stands out with some of the finest illustrations, skillfully narrating the story of their services. The web design, balancing fun and cool aesthetics, is laser-focused on conversion. Add in great copywriting that’s not just informative but also motivating, and you’ve got a website that excels in both style and substance.

What we love about this web design

• Cool color scheme
• Illustrations that tell a story
• The call-to-action above the fold

9. Mozilla

URL: https://www.mozilla.org/

Mozilla’s website exudes simplicity and homeliness, creating a welcoming digital space. Complemented by a unique and witty logo, the overall design captures a distinct charm that sets it apart.

What we love about this web design

• Great copywriting

• Minimal design with a pleasing color scheme

• Cool logo and clean menu structure

10. Upwork

URL: https://www.upwork.com/

Upwork’s work marketplace platform stands out with a rare and unique color scheme that adds a personal touch. The strategic use of white space elevates the prominence of their call-to-action buttons, graphics, professional images, and text. Highlighting big companies that trust their platform enhances credibility and makes the website even more appealing.

What we love about this web design

• Excellent choice of accent font and color scheme

• Professional images

• Featured companies that use their services

11. Uber

URL: https://www.uber.com/

Through cinematic and people-focused images, the website effectively communicates its mission of fostering a safe environment for users. This exemplifies a great web design that skillfully narrates the platform’s story and resonates with its audience.

What we love about this web design

• Clean white-black contrast color scheme
• Cinematic images
• Compact call-to-action section above the fold

12. Ikea

URL: https://www.ikea.com/

IKEA’s renowned for well-designed products, and their website seamlessly extends that aesthetic. Striking images of products and users create a visual narrative, effectively showcasing the appeal for their target market. It’s a testament to translating the brand’s essence into a captivating online experience.

What we love about this web design

• Contemporary images
• Fun animations and vibrant color scheme
• Neat call-to-action section

Checklist: 5 ways to make your Node.js website beautiful and highly converting

1. Don’t break the 5 second rule

The moment a visitor lands on your website you only have 5 seconds to make a good impression.

That’s 5 short seconds to convince your visitor to stay on your website – and don’t hit the ‘back’ button.

Make sure the text on your website is appealing and gets your visitor excited. Don’t waste the first 5 seconds of somebody’s visit with unnecessary fluff.

2. Don’t confuse your visitor with too many call to actions

Great call to actions draw the attention of your visitors.

That said, you don’t want your call to action buttons fighting for the attention of your visitor. Pick the most important call to action for that page, and go with it.

In case you want to show multiple call to actions anyway, make sure to give them a different design, with your primary call to action being the most notable one.

3. Design mobile first

Last year over 52% of all the website traffic worldwide came from mobile devices.

More than half of the website visits are on a mobile device.

This percentage will only increase in the coming years, therefore the mobile design of your website is crucial for the success of your Node.js website.

When designing your website, think about the mobile design before you build your desktop website.

4. Watch people using your website without telling them what to do

Once your website is ready it’s time to launch. Well, almost.

Invite some friends or colleagues and put them in front of a computer. Ask them to pretend to be a potential customer and have them visit your website.

Now sit next to them, and don’t say anything (this will be harder than you think).

Do this with at least 5 people and learn from their behavior:

• Did they follow the steps you expected them to?
• Did your website load fast enough?
• Was everything clear to them?

5. Collect real testimonials from real members

By now you probably realized social proof is extremely important when it comes to building a great website. Take it to the next level, and add testimonials from your members.

Don’t write them yourself, don’t ask your friends to write them. Everybody will feel something is off.

Want to go for the perfect score? Include video testimonials. Trust me, this will turn your website into a conversion machine.

Growth hacking: 3 powerful strategies to promote your Node.js website

1. Go viral with a viral give-away

Imagine.

You send your website to 5 friends. Who each send it to 5 friends.

Now these friends also send it to 5 friends.  Ooh la la! Continue this loop for a while, and your website is actually going viral.

Viral Loops is a referral marketing tool that helps you to explode your website with new visitors.

We’ve used Viral loops to create virality with multiple websites. It allows you to build a sustainable referral scheme that helps you to grow your website rapidly.

2. Use local SEO

SEO is a great way to attract local clients. SEO stands for Search Engine Optimization and helps you to get free website traffic through search engines.

Check out these articles about local SEO if you want to learn more about this:

• https://ahrefs.com/blog/local-seo/
• https://moz.com/learn/seo/local

3. Do a press release

Yaiks! A press release? That’s not for Node.js websites, right?

Well. It is actually. Journalists LOVE small businesses and the entrepreneurs behind them. It makes sense – if you’re at a birthday party, friends are probably always asking how your business is doing.

Everybody loves entrepreneurs.

Write a press release about a milestone your company achieved. It doesn’t really matter what it is your company did, just make it juicy and interesting.

Create a list of journalists and reach out to them. The key in this process is the follow-up. If you’re just sending them just one email you’re probably not going to have a lot of success. Remind them at least once within a period of 7 days.

Being featured by local news outlets actually is good for your SEO. The more websites mentioning you on their website, the higher you’ll rank in the search engine.

FAQ

What makes a good Node.js website?

A Node.js website design should have a clean design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.

How to create a Node.js website?

1. Analyze the best examples on this page
   
2. Make notes of what you like – and what you don’t like
   
3. Design your own site with this a drag & drop website builder 
4. Publish your website with our recommended hosting platform.

How much does a Node.js website cost?

A web designer will charge anywhere between $2800 and $5800 for a decent website. However, this article will teach you to do it yourself for less than $100.

PS: If you’re looking for Node.js consulting companies, click here.