Definitive guide
Statistics on Mobile Shopping
Mobile E-commerce Statistics 2024 – 17 Important Figures
E-commerce has shifted from desktops to mobile phones in the past few years, especially when the COVID-19 pandemic began. Mobile internet usage will continue to increase, and so will e-commerce transactions through it. So here are some 17 important figures and interesting mobile e-commerce statistics for 2023 I compiled for you from the internet.
But before that, some backgrounder on the mobile industry and its online usage.
(By the way, I made posts on the best mobile websites and the best mobile templates if you need inspiring designs for your business. Feel free to check them any time!)
Mobile Usage & Forecasts
Despite a decline in smartphone shipments last 2022 due to the effects of the pandemic, the said year ended with 4.97 billion mobile internet users globally, which generated 58.5% of internet traffic and comprised 60% of the online population worldwide.
Experts even foresee that the mobile population is expected to reach 7.49 billion by 2025 as mobile technologies continue to increase including longer battery life by 2024. Add to this the surfacing of virtual and artificial realities being integrated more into the mobile world come 2024 together with voice search optimization, chatbot usage, personalization, sensor fusion, and better privacy and security.
These are but some strong indicators that people are really going to frequent mobile usage more than other gadgets since it is a convenient palm-sized computer you can take anywhere and use anytime. Buying anything online is so easy through one’s mobile phone since many ecommerce websites have already been tinkered with to be responsive to mobile and other gadget use.
Let me identify the 17 important figures and interesting mobile e-commerce statistics for 2023.
Mobile E-commerce Statistics 2023
Here are interesting and important mobile e-commerce statistics this 2023:
1. Online shopping is 70% done through mobile phones.
Data from Semrush show that the pandemic has moved people to predominantly use their mobile phones for online purchases since 2020. Though mobile traffic declined in the Summer of 2022, this has picked up again and Semrush even predicts this will continuously move upward in 2023 and beyond. So much so that online shopping is mostly made through mobile phones at 70%.
2. Downloads for the mobile app market are dominated by China with 362 million.
Semrush discovered that companies based in China dominate the mobile app market with a total of 362 million downloads in 2022. This total comes from three mobile app companies that far surpassed American-based Amazon’s 81 million downloads for the said year. Amazon only ranked fourth in the number of downloads globally thanks to Meesho with 127 million, Shopee with 118 million, and SHEIN with 117 million downloads in the first half of 2022.
3. Mobile commerce is projected to reach 8.7% of total retail sales by 2026 in the United States
Insider Intelligence projects that mobile commerce will reach $415.93 billion of total retail sales in 2022 and resume its growth after a post-pandemic dip in 2023 until it reaches 8.7% in growth by 2026. The pandemic drip is expected to drop 9.9% of total retail sales in 2023 but will climb again to 6.5% by the end of the year. The growth is estimated to reach 7.2% in 2024 and 7.9% in 2025. The projection is based on actual ecommerce sales in 2022 where 87.2% come from smartphones.
4. South Korea and China generated 2/3 of the total mobile online sales in the Asia Pacific last 2022
Statista published last February 27, 2023 that mobile commerce is very popular in Asia such that 2/3 or 39% of total online sales come from it. Based on this data, South Korea is projected to dominate the mobile commerce industry by 2026 by 77%.
5. Mobile devices make up 60% of all e-commerce sales globally as of July 2023.
Market Insights from Statista as of July 2023 emphasized that online purchases for goods and services reached 60% of all e-commerce transactions in the world amounting to $2.2 trillion in sales. This reflects a 56% increase from that recorded in 2018 when generates sales were at $982 billion only.
Experts from the said think tank estimate that mobile e-commerce sales will continue to increase until 2027 by 62% at $3.4 trillion. Mobile commerce is seen to retain the same 60% share of all e-commerce sales in 2024 and will gradually increase to 61% in 2025 and 62% in 2026.
6. Mobile commerce has been growing at an average of 28.91% in a span of 11 years in France
Based on Statista data as of June 2023, e-commerce transactions have been growing at a steady average rate of 28.91 since 2012 in France. Mobile transactions for online purchases account for only 5% in 2012 and became 10% by 2013. Growth in mobile transactions continued at 15% in 2014, 19% in 2015, 24% in 2016, 31% in 2017, 35% in 2018, and 38% in 2019.
By the time pandemic hit in 2020, mobile transactions for online purchases in France considerably rose to 44% and continued to do so by 48% in 2021 and 49% in 2022. The 2022 increase in mobile transactions comprises almost half of all e-commerce sales in the country for the said period.
7. 75% of retail site visits were made on smartphones in the United Kingdom as of Q2 2023
The United Kingdom is said to have the most advanced ecommerce market in Europe such that 60 million ecommerce users were reported in the second half of 2023. Online shopping has become the norm in the United Kingdom comprising 26.5% of all retail sales in 2022, which reflects a 10% decline due to world events and inflation. It comes as no surprise then that the majority or 75% of visits made to retail websites in the United Kingdom as of the second quarter of 2023 were made on smartphones. This resulted in 70% of online shopping orders for the period as against 27% of purchases made on desktop.
8. Belarus dominated Central and Eastern Europe in mobile internet usage at 82.4%.
The Republic of Belarus, a former republic of the Soviet Union, surpassed mobile internet usage among the 18 countries in Central and Eastern Europe in 2022. Belarus accounted for 82.4% of internet usage through mobile phones as against Ukraine with 66.2% and Albania with 63.5%, which are also part of the region.
Despite having a lower mobile phone penetration online, Ukraine–together with Czechia, another country in Central and Eastern Europe–registered 43% of e-commerce transactions through mobile phones. Thus, Ukraine and Czechia are leading in the mobile e-commerce market in the region.
9. eBay ranked #1 in Denmark’s Android shopping apps in 2022
The approximate total revenue worth of eBay as of September 2022 was USD6.8K, making it the top-grossing shopping app in Denmark at Google Play Store. This was followed by Movie Collection + Inventory, which registered in-app revenues of USD1.9K and LootBoy with USD1K for the same period.
10. 75% of mobile shoppers in the Nordic region are men
According to Statista, men dominate the mobile shopping landsphere comprising 3/4 or 75% of online purchasers. That translates to three in every four mobile shoppers in the area, especially in Sweden. Women only make up 27% of online mobile shoppers as of March 2023.
While of the said Nordic shoppers, data show that purchases were mostly made by people aged 25 to 34. Online shoppers aged 18 to 24 are the second largest mobile purchasers for the period. The Nordic region pertains to the countries of Denmark, Finland, Norway, and Sweden, which collectively have more than 25 million smartphone users as of June 6, 2023.
11. Mobile Commerce grew by more than 50% in 2022 in the United States
The mobile population is the leading driver of the online retail increase in the United States resulting in $387 billion in mobile retail e-commerce spending in 2022. This reflects more than 50% of actual spending recorded in 2019 thanks to the pandemic. Most of this spending was done through Amazon’s shopping app, which recorded 35 million downloads combined from the Google Play Store and Apple App Store last 2022.
12. 11% of US online shoppers aged 65 years old and above performed mobile purchases once a week
A July 2022 survey revealed that 11% of online shoppers aged 65 and above conducted their purchases once a week through a mobile phone. While a once a week mobile purchase was similarly done by two in every 10 online shoppers aged 50 to 64.
13. 78.9% of mobile e-commerce shoppers in the United States are GenZs and Millenials
As of March 2023, almost half or 46.9% of online shoppers in the United States who use their mobile phones are aged 18 to 24. While 32% of online shoppers in the United States who use their mobile phones are aged between 25 and 34. These age segments, GenZs (1997-2012; aged 11-26 years old) and Millenials (1981-1996; aged 27-42 years old) comprise a combined total of 78.9% of mobile shoppers in the country. Online shoppers aged 18 to 34 make the majority of mobile transactions, which were mostly through fashion and beauty apps.
14. Morocco dominated mobile shopping in Africa with a 59% market share in 2021
Online retail in Africa is dominated by mobile e-commerce last 2021. Of the African countries, Morocco registered 59% of total e-commerce mobile shopping for the period. Morocco is followed by Kenya with 55% and Nigeria with 49% of total e-commerce transactions through mobile phones. Morocco–together with South Africa–also ranked the highest among African countries for physical goods with the largest number of B2B online marketplaces.
15. Experts project mobile e-commerce to have a 33.46% compound annual growth rate by 2027
Mobile e-commerce registered $833.9 billion in 2021. As of March 2023, smartphones make up 87% of mobile commerce sales. Thus, experts project that the mobile e-commerce market value will become $4,711.9 billion come 2027, which reflects a compound annual growth rate of 33.46%. Experts also project that by the end of 2023, there will be more than $510 billion in mobile retail e-commerce sales. While come 2025, the mobile coupon market across the globe would grow by 56.5%.
16. 86% of the total population in the world as of March 2023 own a smartphone
As per AppNova, 86% of the world’s population or 6.92 billion own a smartphone. Smartphone users have increased due to the of mobile responsive websites that have become convenient for online shopping. The increasing modalities for paying through mobile phones such as ewallets and crypto currencies, have similarly made smartphones a device of choice globally for internet users.
17. 21% of mobile shoppers access their shopping apps several times a day
As of March 2023, statistics show that almost a quarter or 21% of mobile shoppers access their retail apps several times a day. While 35% of mobile shoppers access their retail apps numerous times a week. These shopping behaviors have brought the increase in mobile retail commerce sales over the years, which comprise 52.4% of all retail ecommerce sales in 2016 and 72.9% in 2021. Mobile retail app sessions actually increased by 92% from 2017 to 2021.
FAQs
1. Is m-commerce the same as e-commerce?
Well, partly in that it entails the convenient exchange of goods and services online. The only difference is that e-commerce encompasses m-commerce since the pertains to the same exchange of goods and services but through the use of mobile or handheld devices such as a mobile phone or smartphone and a tablet.
Unlike e-commerce, which is mostly done on desktop computers or laptops by accessing a website, there are retail or shopping apps that are downloaded specifically for mobile use. Mobile e-commerce users have the option to use the retail shopping app or a website to purchase a product or acquire a service.
2. What are the types of mobile e-commerce?
There are several types of mobile e-commerce. One is, as previously mentioned, enables a consumer to purchase goods or avail of services through the use of aretail app. This is call in-app purchasing. Another is, as also mentioned, enables a consumer to purchase goods or avail of services through a website, which is called an online marketplace. Usually, companies provide both forms to consumers these days for wider reach and higher sales.