Alphabet published its latest financial results yesterday, and they reveal a worrying trend for YouTube: a year-on-year decline in its advertising revenues.
YouTube brought in $7.96bn from ads in Q4 2022, down from $8.63bn in Q4 2021 – a 7.8% fall. It was the second consecutive quarter showing a year-on-year decline for a part of the business that had previously shown long-term growth.
YouTube’s advertising business is still huge, bringing in $29.24bn of revenue in 2022 as a whole, slightly up on 2021’s $28.85bn. SVP and chief business officer Philipp Schindler said the recent decline was due to “a broadening of pullbacks in advertiser spend in the fourth quarter”.
There were some other growth figures to report in the financials though. YouTube Shorts is now averaging more than 50bn daily views, up from 30bn at the end of March.
There was no new figure for YouTube Music and Premium subscriptions however: just the 80 million subscribers milestone that was announced in November.
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