Another change at the top of Unity: its senior vice president and chief marketing officer Carol Carpenter has resigned.
Carpenter’s departure was announced in an SEC filing that states that her resignation and transition agreement is effective as of June 30.
She will continue as an employee and serve as a strategic marketing advisor until she leaves the company on December 1 2024.
Carpenter will continue to receive her salary until that date, on top of several cash lump sums that add up to over $468k. She will also continue to receive vested stock options for up to three years.
Carol Carpenter joined Unity as SVP and CMO in March 2022, and has previously served as CMO at cloud computing firm VMware. Prior to that she was Google Cloud’s global marketing VP, which followed senior roles at ElasticBox, ClearSlide, Trend Micro and several other tech firms.
Carpenter’s resignation follows Marc Whitten’s resignation, which was also announced via SEC filing back in May. Whitten’s departure came a little under a fortnight after Unity appointed its new CEO, ex-Zynga, EA, and BioWare exec Matthew Bromberg.
Whitten has worked at Unity for nearly three and a half years, and has previously served as Amazon VP for entertainment devices and services, CPO at Sonos and corporate VP and CPO at Xbox.
New Unity boss Bromberg took over from the last permanent president and CEO, John Riccitiello, who left the company in October 2023 after a fiery few months overseeing Unity’s runtime fee fiasco.
Back in January, we broke the news that all of IronSource’s founders were leaving after a six month transition period. Unity merged with IronSource in July 2022 in a landmark deal worth $4.4bn, and has had a turbulent time since.
In September Unity announced a wildly unpopular ‘Runtime Fee’ policy, which led to many developers organising and joining a Unity boycott later that week. Part of the motivation behind the Runtime Fee policy was to force developers onto Unity’s LevelPlay mediation platform in a bid to ‘kill’ IronSource rival Applovin, we were told.
Unity later apologised and dialled back some of the pricing policies before the company announced the retirement of president, CEO and chairman John Riccitiello the following month.
Sources from inside Unity and around the mobile games business also told us that the Runtime Fee policy was “rushed out” and driven by Unity and IronSource’s intense battle with AppLovin over the mediation market.
One major partner apparently said “Fuck you, we’re not paying” to Riccitiello in a meeting over the fee.
