Amidst a challenging period for the gaming industry, Behaviour fashions a new vision from its historical strengths.
Montréal (Québec), June 4, 2024 – Behaviour Interactive (“Behaviour,” or “the Company”) today announced several strategic structural changes. These changes draw upon the Company’s historical strengths to craft an ambitious vision for its future success.
Over the past thirty years, Behaviour has earned a reputation as one of gaming’s most highly regarded service partners, working alongside the industry’s global leaders to develop hundreds of high-quality titles. The Company is also home to Dead by Daylight, a genre-defining franchise that has welcomed more than 60 million players since its 2016 release.
These two foundations have driven Behaviour’s increase from 575 employees to 1,300 employees over the past five years. Over the same period, the greater gaming industry has also witnessed remarkable growth. However, the industry’s unprecedented popularity has also led to unprecedented competition.
Within this challenging context, Behaviour has renewed its focus on its historical strengths. These include the Company’s leading position in horror gaming, its production expertise, and its thirty-year history of providing exceptional service to its development partners. These strengths have inspired clear ambitions for the Company’s future – lead in horror, lead in service, and explore the possibilities of location-based entertainment.
To pursue this clarified vision, Behaviour will implement multiple strategic changes to its corporate structure, improving the distinction between its product, production, business development, and marketing resources. As a result of these changes, the Company will reduce its team by up to 95 employees, 70 of whom are based in Montreal. Each of these individuals offered valuable contributions to Behaviour, and will be fully supported by the organization in pursuing the next step in their careers.
Neither Behaviour’s service business nor the development of Dead by Daylight will be affected by these changes.
“I would like to express my deep personal appreciation for any employee affected by today’s changes,” stated Rémi Racine, Behaviour’s Co-Founder and CEO. “While changes to our structure and strategic vision have led to challenging decisions, we are confident that these decisions will position us for continued success. As we begin the next phase of Behaviour’s growth, our commitment to excellence in our products and workplace culture remains steadfast.”
About Behaviour Interactive Founded in 1992, Behaviour Interactive is Canada’s largest independent game developer and publisher. We have more than 1,300 employees at our studios in Montreal, Toronto, Seattle, the United Kingdom and the Netherlands. In 2022, our most successful IP, the award-winning Dead by Daylight, surpassed 60 million players on all platforms. Our successful development history includes multiple partnerships alongside the entertainment industries’ finest brand owners and creators. We’ve built our reputation on rigorously developing games that let players share unique moments together and transforming the world’s most renowned intellectual properties into interactive experiences designed to engage audiences across every platform.
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