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Simulmedia
Software Development
New York, New York 12,978 followers
Simulmedia is the leading cross-channel TV advertising platform. We deliver unparalleled reach, results and measurement.
About us
No one knows how to drive growth and business performance through TV advertising better than Simulmedia, a marketer’s most trusted tech partner. In today’s complex, fast-moving TV industry, Simulmedia is your turnkey, one-stop shop to help you make the best decisions and solve your biggest and toughest challenges on TV. Powered by data science, our TV+® full-funnel TV advertising solution lets you intelligently plan and buy linear, streaming, and gaming. With TV+, you’ll have more certainty in achieving your business goals by knowing how to best find and engage your strategic audience on linear and CTV as cost-effectively as possible. In addition, we allow advertisers to extend their reach and connect with elusive younger audiences via PlayerWON™, the first engagement and monetization platform for free-to-play PC and console video games. With over 15 years of experience bringing data science into advanced TV media buying, Simulmedia is the first and only provider to create a patented predictive lookalike model based on years of viewership data to bring smarter media buying to clients like Mass Mutual, Monster, Electrolux, and Choice Hotels.
- Website
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https://www.simulmedia.com
External link for Simulmedia
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2008
Products
![Click here to view TV+]()
TV+
Video Marketing Software
TV+® is our unified, purpose-built, turnkey, full-funnel TV advertising solution powered by data science that lets you plan and buy linear, streaming, and gaming intelligently. TV+ gives you more certainty in achieving your business goals by: * knowing how best to find and engage your strategic audience wherever they are on TV, * optimizing your budget allocations across linear and CTV, * providing transparency into how you spend your streaming dollars, * leveraging TV to drive efficient engagement and performance, * providing incremental reach through hassle-free reach extension TV+ is a solution purpose-built for optimizing linear and CTV advertising. It manages your entire media lifecycle, from building the plan, activating the buy, measuring outcomes, and optimizing campaigns. TV+’ patented machine learning algorithm, unified workflows, and full-funnel analytics ensures that your planning, buying, and measurement are the best they can be.
Locations
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Primary
Get directions
401 Park Avenue South
11th Floor
New York, New York 10016, US
Employees at Simulmedia
Updates
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Are you ready to elevate your linear TV advertising game? Our latest video series, Data-Driven Linear with Marc Siegel, President of Sales at Simulmedia, is here to guide you through the cutting-edge strategies that are reshaping the industry. Highlights of the Series: - Expert insights on harnessing data for optimal ad placements; - Compelling case studies demonstrating the power of data-driven approaches; - Practical tips to boost the effectiveness of your TV ad campaigns; Learn from industry leaders and gain the tools you need to drive better results with your TV advertising efforts - https://lnkd.in/dTzgCcxn
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Check out the latest blog from The ADVERTISING Club of New York: "The Upfront Is Dead, Long Live the Upfront" by Jon Werther, CEO of Simulmedia. In this in-depth blogpost, Jon explores the evolution of TV upfronts, from their strategic inception in the 1960s to their modern-day challenges and opportunities. Discover how the media landscape has shifted with the rise of continuous, data-driven planning and buying, and what this means for advertisers today. Read the full article below 👇
Stay ahead of the curve! Dive into our latest blog 'The Upfront Is Dead, Long Live the Upfront' by Jon Werther, CEO, Simulmedia. From breakthrough innovations to fizzling fads, this insightful read will keep you ahead of the curve! https://shorturl.at/DxEW5
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Maximize Brand Awareness with TV and CTV Advertising! 📺🔍 Combine the broad reach of traditional TV with the precision targeting of CTV to boost your brand recognition. Discover top strategies like multi-channel integration, data-driven targeting, engaging content, and more in our blogpost - https://lnkd.in/djmJwdN9
How to Maximize Brand Awareness with TV and CTV Advertising | Simulmedia
simulmedia.com
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Exciting Updates to TV+ Navigation! 🚀 We are launching our enhanced navigation for the TV+ platform. Designed to provide a more intuitive, organized, and accessible experience, these updates will help you discover new features and maximize the potential of the tools available. Swipe left to know more about how these changes can enhance your user experience and engagement! Try now in your account 👉 https://lnkd.in/dHXPYtcx
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Maximize Your TV Ad Reach! We'll help you find and reach untapped audiences that your upfront or existing buys haven't reached yet, with our AI-driven Linear Reach Extension offering. Download our free one-sheet to learn how to enhance media buys, achieve 20% more reach, and optimize spend. - https://lnkd.in/dcV3JKNd
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Don't miss out! Today, join Association of National Advertisers' webinar from Marc Siegel, President of Sales at Simulmedia about "Beyond Upfronts: Navigating the New Landscape of TV Advertising." Sign up now to secure your spot! https://lnkd.in/drcG4Wy4
Beyond Upfronts: Navigating the New Landscape of TV Advertising
ana.net
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Join Marc Siegel, President of Sales at Simulmedia, at Association of National Advertisers webinar "Beyond Upfronts: Navigating the New Landscape of TV Advertising" as he shares insights on the shift towards continuous, data-driven planning and the benefits of CTV platforms. Learn how to adapt your advertising strategies for greater flexibility and ROI. Don't miss out - sign up today! https://lnkd.in/drcG4Wy4
Beyond Upfronts: Navigating the New Landscape of TV Advertising
ana.net
-
Join us for Association of National Advertisers's webinar "Beyond Upfronts: Navigating the New Landscape of TV Advertising," where Marc Siegel, President of Sales at Simulmedia, will explore the evolution of TV advertising towards data-driven, flexible strategies and the advantages of the 'always on' marketplace. Learn practical tips for reaching your audience effectively in today's fragmented media landscape - sign up now! - https://lnkd.in/drcG4Wy4
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