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The IAS Insider:
Quality insights for quality results
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From groundbreaking keynotes to thought-provoking panels, this year’s Cannes Lions Festival served as a testament to the innovation and creativity that define our industry. Read the recap of our top Cannes highlights from this year.
Attention continues to be a crucial focus in the digital media landscape. As marketers aim to capture consumer interest, the methods for measuring this elusive concept have evolved. Taking Action on Attention: Volume II deep dives into the critical relationship between attention and performance. Read more here.
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