V-Cola: Confidential Instructions for C.F. Oh Chief Financial Officer, Trek Beverages ^ 912048

V-Cola: Confidential Instructions for C.F. Oh Chief Financial Officer, Trek Beverages

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Product Description

Publication Date: March 27, 2012

Industry: Advertising industry

Source: Harvard Business School

This is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.

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Pages: 5
Related Topics: Risk management, Negotiation strategies, Advertising,

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