Cannes Lions International Festival of Creativity Lions is a wrap, and Smartly came to play. Here's a glimpse into our week of sparking industry love and creative revolution, anchored by our campaign of Falling back in love with advertising again: We kicked off the week with a powerful article from Laura Desmond: "Reinvention is at the heart of advertising, from the age of media to the rise of AI, our industry has constantly adapted. We dared to transform Cannes in 2005, and the data-driven, programmatic era followed. But consumers are telling us the experience is broken: irrelevant ads, exploding production costs, and a lack of privacy. It's time to fall in love with advertising again. We need to bring creative, media, and intelligence together to create meaningful experiences that power brand love and performance. Brands that tightly connect creative with media, think full-funnel, and leverage AI will win." Our First Smartly Branded Cannes HQ: We brought the Smartly vibe with a stunning Croisette view from our penthouse rooftop, hosting industry legends across holdco’s platforms, brands and sports & fueling passionate conversations about the power of technology to power creativity. #FallInLoveWithAdvertisingAgain Tech + Creativity = ❤️: We championed the power of creative technology to reignite brand love and unlock growth. Smartly is the bridge between the fragmented landscape and a future of storytelling that's both creative & impactful. Global Thought Leaders: From global creative leaders Rob Reilly, Alexandre Abrantes, Jo Shoesmith, Claudine Cheever, Chaka Sobhani, to storytellers like Double Oscar Winner Ben Proudfoot, we hosted insightful talks that challenged the status quo and ignited a passion for innovation. The Business of Women’s Sports Take Center Stage: We spotlighted the booming business of women's sports with two powerful panels including Thayer Lavielle, Heather Hopkins Freeland, Flaujae Johnson, Angela Ruggiero, Jessica Berman, Meg Linehan. Smartly sits at the heart of the social & streaming channels driving this growth. #InvestInHer Leaving Cannes, we're energized to lead the charge towards a future where intelligent creative fuels brand love and growth. The best is yet to come! #SmartlyatCannes2024 #CannesLions2024 P.S. Big thanks to Cheerful Twentyfirst 21 for bringing our vision to life!
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