Diggity Marketing Blog: SEO Testing Results & Case Studies

This month’s roundup takes a few more shots than usual at Google. The finger-pointing is coming from many different directions. We’ve gathered the top leaks, accusations, and breakdowns to help you make sense of this huge event in the search history, and Google’s reaction. In the top stories, you’ll learn why there may be one last hope for sites hit by the September Helpful content update. Then, you’ll get a breakdown of the huge Google leaks that SEOs have been discussing, and the statement that Google released. After that, you’ll get all the other top stories of the month, including more leak analysis and a deep dive into why one commentator says Google “ruined the internet.” You’ll also learn about the death of the 2010s web, some guides to prepare for the next update, and other top news. Read More

As we roll into May, SEO is quickly becoming less predictable than ever. This roundup will help you catch up with the big controversies, changes, and predictions for the future. You’ll start by getting a briefing on a big fight that went down. Some people are charging that Google Search has been “killed,” and Google has a response for them. You’ll get both sides and the chance to make up your own mind. After that, you’ll get the facts from a block of great case studies. Is AI content detectable? What does the March Core Update do now that the dust has settled? Is 3500% traffic growth possible, and how? At the end, several big news items are covered to help you catch up on everything happening. Google has a new reputation abuse policy you need to comply with, AI is being used in knowledge panels, and new AI paywall options may be coming. Read More

You won’t want to miss this roundup covering the changes that have come down through the end of March and early April. A huge update has landed, and SEOs have learned many new ways to make the most of AI. The three biggest stories of the month come first. You’ll get a look into the SEO strategies of the biggest digital goliaths, an analysis of the Google Core Update in 2024, and a message directly from Google about the future of spam policies Following the top stories, you’ll find other popular releases from last month that competitive SEOs cannot afford to miss. They have advice on building better backlinks, developing better content with AI, and recovering in case the update hits you. Let’s jump in! Read More

Reddit will have its content used for more results than ever before and will likely enjoy some traffic growth thanks to increased visibility. Reddit is also receiving access to Google’s Vertex AI platform and plans to use that access to improve search on its own platform. March is going to be a huge month for SEO. Changes are coming for search results and AI and the community has picked up some exciting new tricks following the last round of updates. This roundup will help you catch up. My big three stories of the month are featured first. The set includes a big case study into the sites winning & losing Google updates and a dive into a content deal between Google and Reddit. Then, you’ll read one of my favorite think pieces of the month, “How Google is Killing Independent Sites Like Ours.” After that, you’ll find more SEO stories from the last month that I think are too good to miss. You’ll learn about recent signs of an incoming rank update, a deep investigation into forum & discussion sites, big changes in featured snippets, and more. Read More

Don’t miss February’s roundup if AI’s impact on SEO has been on your mind. Many of this month’s pieces deal directly with AI and how it is advancing and being optimized. Catch up now so you don’t fall behind. The guides are first. You’ll learn more effective ways to use AI, what big changes to Assistant mean for search, and how to rank quickly with entity AI SEO. The case studies and experiments are next. You’ll see what the data says about growing traffic without SEO, how a company generated 400k+ in revenue with money keywords, and how to most effectively block content from appearing in Google searches. The roundup closes on the SEO and AI news and discussions you shouldn’t miss. You’ll get the latest headlines about changes to core web vitals, examples of how Google grades content from a live audit, and some reasons AI-generated content may rank over original news. Read More

Jump into the new year with the biggest stories in SEO. This roundup covers AI, SEO heists, and big hints from Google about what’s coming next. First, you’ll review some recent data, analysis, and case studies. You’ll learn some new SGE insights, find out what tests revealed about removing meta descriptions, and learn whether the “SEO heist” we discussed in the last roundup was worth it. Next, you’ll find some guides to help you develop more effective SEO. They’ll teach you what to expect from SGE and Generative AI and how SGE will likely impact your organic traffic going forward. At the end, you’ll find some of the top news stories of the new year. It’s all about Google’s latest moves, including phasing out third-party cookies, the company’s response to a massive spam attack, and removing the previously posted SGE end date. Read More

You need this month’s roundup if recent core or review updates have hit your site. It curates some of the freshest, most in-depth coverage of updates and other urgent SEO topics. The case studies are first. You’ll have plenty of data to sift through, starting with a deep dive into the impact of the Helpful Content Update. Then, you’ll find out the real size of Google’s index and see some numbers on Google Discover traffic declines. Next, you can pick up some new SEO tricks from the guides. You’ll learn how to recognize and respond to the three different SGE snapshots and how to mine Reddit for SEO insights using your favorite AI tool. You’ll also discover the results of a massive SEO “heist.” Last, you’ll get caught up on the latest news in SEO. Discover why some Google patent requests may offer clues for the future. You’ll also read the announcement closing the November Core Update and November Reviews Update. Read More