Moz

In economically turbulent times, you may think it’s inevitable that your e-commerce site will struggle, much less thrive. 🌪️ If you understand how consumers' behavior shifts, though, you can adapt your e-commerce strategy to meet their changing needs — and position your business for growth! 📈 In times like these, follow these two steps to maximize customer retention and succeed in challenging conditions: 1. Conduct Thorough Research on User Behavior. 🔬 Gather quantitative data from tools like Google Analytics and qualitative insights through surveys and customer feedback. 2. Optimize Your E-commerce Strategies. 💸 Implement effective SEO tactics, ensure your content is properly indexed, and prioritize features like customer reviews and tailored product listings to meet your customers' changing needs. Walk through each step in detail with Emma Russell in this Whiteboard Friday, just released! https://mz.cm/3Y0arbx #WhiteboardFriday 👩🏫

Did you know that hundreds of cognitive biases impact how your audience searches online? 🧠 You can use this knowledge to boost your site's rankings, CTRs, and brand reputation! Here's how: https://mz.cm/4cWfkGI ⚡️

Navigating the local SEO world can feel like winding your way through an endless maze ... but what if you had some guideposts to help you find your way? 🧭 Consider Miriam's top takeaways from MozCon 2024 precisely that: 🏗️ Build Real Local Partnerships for Better Links: Forming genuine local partnerships enriches your community ties and earns valuable links. Whether collaborating with nearby wedding planners or local sports teams, these connections foster community goodwill and digital relevance. 🕵🏻♂️ Decode Local Search Intent: Understand what your potential customers are looking for in their Google queries. Local searches often lean towards transactional intents — people looking to buy, book, or visit. Enhance their journey with a precise Google Business Profile, clear directions, and enticing product descriptions. 🚰 Tap Into Nostalgia for Content: Emotionally resonate with your audience by tapping into nostalgia. Sharing throwback photos or stories about your town can increase brand visibility and create a shared experience. 🤗 Embrace Authenticity: In an era of AI-generated content, authenticity is your trump card. Ensure your content reflects real human experiences to stand out. 👓 Focus on Client Needs, Not Just Keywords: Switch your focus from hitting keywords to understanding and catering to your client's ideal customer. This approach leads to better SEO outcomes and genuine client satisfaction. Want to get our local search expert's full take on MozCon 2024? You'll find it on the Moz Blog here: https://mz.cm/4cVyqNq #MozCon

It's not enough to just rank in the results when someone searches for your brand — you’ve got to know their intention and fulfill it with your content! Search intent represents the goal of their search. https://mz.cm/4d02BDb

Does creating a link building plan intimidate you? 😰 Follow this proven blueprint to build successful strategies for your clients! https://mz.cm/3XYShXQ 🤩

🤩 Check out Stevy Liakopoulou's Whiteboard Friday post on the Moz Blog here: https://lnkd.in/dvcWawxu

You may ask, “Why do I need to know a searcher’s intent — don’t I just want them to visit  my site?” 💻 Flip through this carousel to find out!

Why is finding the right consumer and marketing data worth the search? Because you can use that data to make smarter marketing decisions and grow your business! 📈 💸 Learn how to do it for your brand in our on-demand webinar, "Data-Driven Hero: How to Fuel Growth With Consumer & Market Insights," with Sam Torres and Tory Gray. You'll learn how to: 👉 Utilize consumer insights to enhance your marketing strategy 👉 Identify growth opportunities with market data 👉 Combine creative and technical skills in digital marketing 👉 Adopt a forward-thinking approach to SEO 👉 Balance data analysis with human insights Watch this free Mozinar now: https://mz.cm/4cy7e7z #ThePracticalMarketer #Mozinar

Now that Google’s March core update has finally finished rolling out, what can you learn from it? 🍎 Let’s start with the top four takeaways: #1 - Reddit is a major winner of SEO traffic & visibility 🏆 #2 - Drop in visibility for news & affiliate websites 🤕 #3 - Google claims a 45% reduction in unhelpful content 😮 #4 - No relief for Helpful Content Update sites (yet) 🍿 Learn more in Lily’s Ray’s analysis post on the Moz Blog: https://mz.cm/4bIOl0Y ⬅️

This week on the MozPod: The Cheap Roast Dinner That Earned 100+ Backlinks 🍽️ Learn how to leverage data-driven storytelling to capture media attention and earn backlinks in this conversation with Chima Mmeje and Amanda Walls! Listen now: https://mz.cm/3xOYsTo #MozPod