Klick

At the Reimagine Pharma Conference from Momentum Events in May, Alec Melkonian explored the AI adoption curve, discussing whether we're at the peak of inflated expectations or moving into the productivity phase, while highlighting the rapid pace of technological adoption and the need to address trust and societal impacts as we leverage AI's full potential 💡

Spotted: Café Joyeux  taxi toppers featuring a still from our short film '47.' Backed by stop-motion, CGI and puppetry – as well as a cover of “Carry On” by indie pop band Fun – the film tells the story of Robert, who is told that various life moments and opportunities are not for him. That is until he is offered a job at Café Joyeux, a global chain of cafe-restaurants that hire and train people with intellectual and developmental disabilities. https://lnkd.in/gmGkrcnS

I just got back from the Cannes Lions Festival of Creativity 🏆, and the energy was palpable! AI has undoubtedly made creating easier, but the real challenge now is to go beyond the basics, bringing emotion and storytelling into our work. The 2024 event was a nexus of emotions and innovation, reminding me that our design culture is evolving to embrace new expectations of design. We all want it FASTER and BETTER. ⚡ It’s not just about using AI; it's about pushing boundaries with assistance from technology and telling compelling stories through thoughtful iteration, powered by repeatable strategic design cycles that drive winning narratives. Here’s a post of 3 Cannes Game-Changers I’ll be focusing on with my team for the balance of 2024. Thank you, Klick for the opportunity to attend the most influential creative event in the world with our super-talented crew! 💙 #CannesLions2024 #DesignInnovation #CreativeLeadership Rich Levy, Leerom Segal, Glenn Zujew, Carl Turner, Jamie Lutzky, Bernardo Romero, Andrea B., Amy Fortunato, Yan Fossat, Marc Genesee, Tim Jones, Jillian Baum, Sheryl Steinberg, Anna Lopez, Jen Kennedy Martin

Have you ever wondered what is the most impactful project you've ever been part of? I know mine... When Bernardo Romero and Klick invited us to this project, our first thought was to have the Down Syndrome community playing with us. So, the CANJA Audio Culture team made it happen: I went to Buffalo, NY, to record Sujeet Desai, a multi-instrumentalist, on piano, and through a Zoom meeting we guided José Omar, a conductor and percussionist, directly from a studio in Venezuela to produce the sound effects. What a unique experience! Thanks to Bernardo Romero, Anna Lopez, Amy Fortunato, Andrea B., Rich Levy, Paulo Garcia, Natalia Gouvea, Daniel Salles, Eduardo Karas, Vanessa Mafra, Café Joyeux, ZOMBIE STUDIO and CANJA Audio Culture teams.

For Jay Schacher, being at the Cannes Lions International Festival of Creativity felt like a docudrama, with highlights like Juan Señor's stage sprints and incredible winning works. The 2024 festival showcased the seismic shift in design due to generative AI, emphasizing the importance of optimized, intelligent iteration and embracing the impossible.

In the last week my work Klick, has been recognized at Cannes for a number of incredible projects that we've worked on. One of those projects was '47' and I wanted to highlight this because it has a personal meaning to me and to highlight the first moment I watched it. '47' is a stop-motion film handmade with and by incredibly talented individuals of the Down's Syndrome’s community. Inspired by an actual employee of Café Joyeux - a cafe that employs neurodivergent individuals, it's about a young boy born with Down Syndrome, who navigates a world that took 47 years to accept and honor his differences. As you may know, my son Jack is autistic and so as a result, the short animation really tugged at the heart strings. But apart from highlighting this incredible, now award-winning animated film - I wanted to share the moment leading up to first watching this myself. One morning our Chief of Creative, Rich Levy slacked me and said that he was in town and he wanted to share a project that Klick has been working on and he wanted to share it with me in person first, before we shared it with the rest of the company. He knew about my personal connection to the neurodivergent community and he was thoughtful enough to want to share it with me in private so I can have my personal moment. Anddd of course I cried so hard in a little meeting space, with Rich next to me watching 47. I'm sure people who walked by looking in was probably wondering what was going on lol I can't express how much that kind gesture meant to me (Thank you, Rich) and I am even happier that Klick was part of such a creative, and beautiful initiative. I'm so proud to be working for a company that cares and gives back but even more importantly, I work with people that are kind, have the biggest of hearts and cares about you as a person. Now please go watch this and make sure you have tissues! Whether you have a personal connection to the neurodivergent community or not, this is so beautiful. https://lnkd.in/gSN7hEYz

"Part of Klick’s ethos is playing the long game, focused on building durable relationships and solutions for clients. With many of the industry’s biggest challenges unfolding as we speak, the key is to build solutions that solve for tomorrow in ways that are thoughtful and transparent.”  Ray Rosti, recently named President of Klick Media, shared with MediaPost: https://bit.ly/3L7MRlF #KlickMedia

Have you ever thought about harnessing the power of your breath to help with stress? Meghan Jones unpacks the benefits of breathwork for busy marketers. #TheMindfulMarketer

Part Two of our series on virtual influencers, "Creating Your Brand Character," takes you through crafting a distinctive brand character that captures the imagination and strategically aligns with your brand’s goals. Ready to create a character that stands out in the digital crowd?: https://bit.ly/3zmubf4

"In an interview with MM+M, Klick COO Greg Rice cited Rosti’s proven track record, innovative approach to medical marketing and deep understanding of digital strategies as the credentials that made him the ideal candidate to expand Klick’s media capabilities.  “We are so excited to have Ray join the team” Rice said. “His vision aligns perfectly with our commitment to constantly push the edge for our clients from a solutions, results and ultimately value perspective. We are confident that he is going to be able to make a huge contribution to the company.” Read more from MM+M here: https://bit.ly/3RUIEoX #KlickMedia