You may know very well what a domain is, and also that domain name is very important for a business to appear on the digital platform.
Deciding upon a branded domain is vital for the business’s site to generate a sudden impact. But as soon as you’ve picked the ideal domain name for the small business, there’s still another critical undertaking to reach: setting its ability.
If you would like to realize your site ranking in Google’s Search Engine Results Pages (SERPs), then you need to be knowledgeable about the concept of domain name authority.
Introduction to Domain Authority
Domain authority is a score used to predict the strength to rank of a website on search engines. This metric was introduced by Moz, and it is an important part of search engine optimization.
This score is predicated on a scale varying from 1 to 100. The greater the score, the higher the domain name authority.
Most of the marketers assume Domain Authority (DA) is the same as Page Authority (PA), but it’s just another standing metric used by Moz. As the PA score forecasts the standing of a particular page, the DA score forecasts the standing ability of this site as an entire.
What is the impact of Domain authority on SEO?
Before we start discussing the impact, it’s crucial to know that domain name authority is a predictor and doesn’t impact the ranking of your website over search engines.
Google will not utilize this factor by itself, meaning it doesn’t have any direct effect on the ranking of a site over the SERP.
On the other side, DA is very useful as a comparison tool, as it provides you with a notion of just how your website positions itself regarding those of the competition from the eyes of Google.
For example, for those whose domain authority is above 50 along with also your competitor’s is 40, this implies that you’re most likely to get superior results from SERPs.
While having a site with lower DA, signals dangers of less rank and for that reason, it may cause a decrease in traffic and visibility.
It is also possible to find the ability of the website when you considering generating links for your site, i.e. once you’re interested in finding websites that may provide links to your site.
Acquiring a large number of backlinks is vital if you’d like your site to rank well within the SERPs, however, the quality of these links is also an important factor.
Assessing the domain name of different internet sites, this number might provide you a good idea of the value, Google places on these.
Moreover, a low DA along with a high Spam score (Another MOZ’s metric) will be an indicator of the site being spammy.
Additionally, this number can also help you to find the relevancy of the site over the domain name as well as the keywords on which it ranks.
Whenever you type the keywords on Google, then you may probably get the idea that they are not worth being targeted in case the domain authority of the site is low.
But in the event, you and your competitors are trying to rank over the same keyword, there are more chances that you would rank in case of a higher DA score.
How is Domain Authority Calculated?
Moz simplifies domain authority with its algorithm which takes into consideration greater than 40 distinct facts.
Since Moz has not publicly revealed each one of these depending algorithms, you cannot assume that your site is completely enriched with these factors.
But the incoming links to your site are an important factor and once your focus more on it, you can increase your domain authority easily. Besides, we realize that Moz simplifies domain authority with just two of its other metrics:
- MozRank
- MozTrust
Both of these factors have some mutual factors with the Domain authority like Speed of the website, quantity, and quality of the backlink.
For example, links from a well-known university’s website will probably be much more trusted than links out of personal blogs, and also a full page’s MozTrust rating is going to be raised appropriately along with domain authority.
This is exactly why expired domain names linked with .gov internet sites are extremely hunted by search engine optimization experts.
How to check the Domain authority of your site?
Moz lets to assess its domain authority checker via its own Link Explorer. Simply input the address of your site and select “Analyze” to realize your domain name authority.
This function can be also included from the MozBar expansion which can be inserted into your Chrome browser.
But what if you want to check the domain authority with more features like bulk checking?
Some third-party tools let the users check bulk da for free. Some of the websites that offer this feature are mentioned below:
- Prepostseo (Allow up to 500 URLs in a single turn)
- DomChimp (Allow up to 100 URLs in a single turn)
- SEOkaos (Allow up to 12 URLs in a single turn)
What is fantastic domain authority?
According to MOZ, the greater the score, the higher your influence. A few search engine optimization experts have theorized a DA score of
- 40-50 as ordinary
- 50-60 is fine
- 60+ is superb
Those who have lately established their site, shouldn’t be frustrated with a very low score, even as fresh internet sites always begin with a DA score of 1.
It’s also essential to not forget that the domain authority is comparative, therefore there’ll be changes.
It follows your score won’t necessarily reflect your search engine optimization ranking, which explains the reason why it needs to be applied as an indicator and especially in contrast to competitors’ websites.
Instead of focusing on the increment in this number, you should focus on why your competitors have more DA than your site. Remember, your aim would be always to get a greater DA compared to the competition.
Enriching your site with the MOZ’s factor can increase the domain authority of your site but remember, you shouldn’t increase it using black-hat strategies.