BENlabs’ industry-leading experts and custom-built AI deliver entertainment marketing campaigns that help our clients reach their highest value audiences more effectively.
BENlabs’ industry-leading experts and custom-built AI deliver entertainment marketing campaigns that help our clients reach their highest value audiences more effectively.
Remove luck from your brand building equation and be the entertainment with products proven to deliver a breakthrough performance.
Take the guesswork out of finding the right influencers for your brand and let BENlabs create your next buzzworthy campaign. Our influencer marketing campaigns are built on intelligence, using data from the places your target consumer is spending time the most—entertainment and social media platforms—to match you with the creators, platforms and messages that will deliver full-funnel results.
With ad skipping and avoidance at all-time highs, getting inside of the world’s TV shows, films, streaming content and music videos helps you create deeper connections with audiences that ads can’t reach, driving both brand affinity and cultural relevancy. Pairing 40+ years of experience with exclusive productions relationships, we’ll help your brand more effectively connect with the audiences who will love you the most.
Give your brand the spotlight inside today’s hottest music videos. As a preferred industry partner among record labels, managers and publishers, BENlabs helps you build branded moments that move both culture and product. From storyline-driven music video integrations and social extensions to in-person concert integrations and broader artist partnerships, BENlabs provides the creative, technical, and deal-making expertise to make your brand part of the experience.
YOU’VE SEEN OUR WORK, EVEN IF YOU DON’T KNOW IT.
Just a few of the recognitions we have received while working with some of the world’s leading brands.
Best Use of Data AI Influencer Marketing Campaign, 2023
Silver Award, Best Gaming Campaign
2023 Digiday Technology Award Finalist: Best AI Tool
Finalist, Inspiring Use of Partnership or Collaboration, 2023
Finalist, Agency of the Year, 2023
Winner Best Influencer Campaign, 2023
Best Brand/Influencer, 2022
Best Use of Brand/Product integration into existing IP, 2021
Influencer Agency of the Year, 2021
Brand Awards Agency of the Year, 2020
Finalist: Social Media Data and Insights, Overwolf
Leveraging AI, BENlabs propelled MARVEL SNAP’s mobile version to win several Mobile Game of the Year awards. For its PC debut, BENlabs tailored a campaign using predictive models and data from previous successes, matching the game with perfect creators, cutting campaign costs by 21.5%.
The result? MARVEL SNAP for PC clinched the #1 spot on Twitch Gaming, with Twitch Drops fueling over 13,300 installs. The campaign featured 220+ creators streaming 500+ hours, reaching 11.5M views, and showcasing a 9.76% conversion rate across multiple languages. This strategic approach not only spiked initial interest but ensured sustained engagement, making a significant impact on global audiences and setting a new benchmark for game launches.
Ubisoft Forward offers early access to games. BENlabs moved it online during COVID-19, setting new event standards. They secured Ubisoft’s IP and granted access to creators. Result? Watch Dogs: Legion & Assassin’s Creed Valhalla announcements surpassed millions of views, exceeding Twitch goals.
BENlabs helps gaming companies take their influencer marketing efforts to the next level. We’ll help you generate quantifiable results through creators at scale — like how we connected Overwolf with creators that led to more than 152,000 installs!
Turo offers a new take on car rentals with vehicle sharing. Renters enjoy a smooth rental experience, a wide selection of vehicles. Turo’s content creator influencer campaign led to a 305% awareness lift with 37% awareness stolen from the category leader. How would that lift help you?
Looking to take your brand’s marketing to the next level? Our latest e-guide and articles feature knowledge from over 40 years of industry expertise and intelligence provided by BENlabs’ proprietary data and AI.
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